WooCommerce Cellular Optimization Information | GoDaddy Professional

Get the expertise proper

At this time, over half of all web utilization comes from cell units. For those who’re not optimizing your retailer to cater to a number of display sizes, you’re going to overlook out on a big phase of your audience. That’s why we’ve got this WooCommerce cell optimization information.

What are the challenges of making an awesome cell expertise?

On this information, we’ll look at learn how to optimize your WooCommerce retailer to create a quick and user-friendly cell expertise.

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Efficiency points

Cellular websites are likely to load slower than desktop websites. Desktop computer systems have extra highly effective processors and often have a greater connection. Plus, cell and desktop browsers work in another way, the latter being higher outfitted to deal with pages with many requests.

Safety is one other problem of making an awesome cell ecommerce website. Some persons are naturally cautious when offering their cost particulars on-line. This concern is heightened when purchasing on a cell gadget. Manufacturers need to counter this by discovering a technique to enhance the credibility and trustworthiness of their cell website.

Presenting product and order info

With much less display area, it’s harder to provide clients all the data they want. In case you have merchandise with detailed descriptions, customers might want to do fairly a little bit of scrolling to entry the data. The identical applies to class pages. Searching your collections to seek out the most effective product will take longer on a cellphone than it does on a pc.

With a cell website, you additionally have to discover a technique to current order particulars via the checkout expertise. These parts take up valuable display area however not together with them forces your clients to backtrack to earlier pages to evaluation their cart.

Easy methods to take a look at the mobile-friendliness of your WooCommerce website

Earlier than we dive into learn how to enhance the cell expertise on your WooCommerce retailer, you’ll need to know learn how to take a look at the present cell model of your website. Doing so will inform you of the most effective areas for optimization.

There are a number of methods you’ll be able to take a look at your website’s cell friendliness. An excellent start line is the Google Cellular-Pleasant Check device. The device makes use of a take a look at designed by Google themselves, providing you with a transparent perception into the technical elements the search engine deems necessary for creating an awesome consumer expertise.

After you enter a URL, the device will show a rendered model of the web page and state whether or not or not it’s mobile-friendly.

WooCommerce mobile optimization friendly
Get began with WooCommerce cell optimization by figuring out which pages you have to deal with.

You possibly can see what parts are impacting your website efficiency by clicking on View Particulars. Doing so will take you to a report that reveals your web page assets and that are having hassle loading on cell.

WooCommerce mobile optimization tool
This device appears at pages as a consumer would, providing you with a head begin on WooCommerce cell optimization.

The device additionally scans your cell website for usability points. If you carry out a take a look at, the device will determine any of the next errors:

  • Makes use of incompatible plugins
  • Viewport not set
  • Viewport not set to ‘device-width’
  • Content material wider than the display
  • Textual content too small to learn
  • Clickable parts too shut collectively

Google’s mobile-friendly take a look at device solely permits you to take a look at one URL at a time. If you wish to get an outline of your sitewide mobile-friendliness, you will have to make use of the Cellular Usability report in Google Search Console.

Steps to optimize your WooCommerce cell expertise

1. Use a mobile-friendly theme

Step one to optimizing your WooCommerce cell expertise is to make use of a mobile-friendly WordPress theme. There’s a good likelihood you already do, however this foundational step is one you don’t need to overlook.

There are two key traits that make a theme mobile-friendly. To start out, mobile-friendly themes use responsive net design. With a responsive website, your net pages dynamically modify relying on the dimensions of the consumer’s display. Due to this, you do have to create a customized cell website along with your desktop website.

The second key facet of mobile-friendly themes is that they’re light-weight. A considerably subjective description, a light-weight theme is one with smaller file sizes. As a result of they’re smaller, light-weight themes make fewer HTTP requests. In consequence, your pages can load sooner.

If you wish to test how responsive your theme is, you are able to do so utilizing the Responsive Web site Design Testing Device. Enter a URL and select a tool to see how your website appears to a specific consumer.

WooCommerce mobile optimization responsive
Once more, pages like a consumer is crucial with WooCommerce cell optimization.

You possibly can then change the gadget to see how your website responds.

Right here we are able to see what a web page appears like when considered on a cell gadget.

Understanding the cell viewport

Your web site’s viewport is the realm of your net pages which might be seen to the end-user. The viewport is outlined by the viewport meta tag positioned within the web page’s <head>. Right here is an instance of a viewport meta tag:

<meta identify="viewport" content material="width=device-width, initial-scale=1">

“Width=device-width,” instructs the browser to render the web page to slot in the gadget’s display width.

You could modify all of your web page parts in order that they’ll match throughout the viewport. If not, your complete picture received’t match into the viewport and the consumer must scroll aspect to aspect to see the entire image.

As a basic rule, it is best to keep away from parts with a set width. Look to make use of relative width values in your CSS. Absolute values and positioning values can result in belongings loading exterior of the viewport.

To see a web page’s viewport in motion, merely resize your browser to see how the web page adjusts:

2. Streamline your checkout circulation

A clean checkout expertise is necessary it doesn’t matter what gadget your guests are utilizing. Your web site ought to take away any factors of friction as to not deter consumers from finishing their orders. This doesn’t must be a posh course of as a couple of fast implementations can result in a clean checkout on each cell and desktop.

To start out, it is best to enable clients to take a look at while not having to create an account. Analysis from Baymard Institute reveals that 24{b02bdf04de3f9bc06c998e855c65941e7d8f5cd012e86469a83340818e6b6d52} of consumers abandon their carts when being compelled to create an account to finish a purchase order.

This impact is amplified for cell consumers the place creating an account is a extra tedious course of. Individuals can simply get pissed off in the event that they need to fill out a number of types simply to make a easy buy.

Thankfully, this can be a easy subject to keep away from. Go to WooCommerce > Settings > Accounts & Privateness and test Permit clients to position orders with out an account.

WooCommerce mobile optimization account
Understanding the challenges on smaller units is vital in WooCommerce cell optimization.

One other manner to enhance your checkout circulation is to provide clients the flexibility to edit their cart particulars on the checkout web page. With the default WooCommerce configuration, are unable to take action. In consequence, anybody that wishes so as to add or take away merchandise should depart the checkout web page and shall be extra more likely to abandon their buy.

You may give clients the flexibility to alter their cart amount from the checkout web page by downloading and activating the Change Amount on Checkout for WooCommerce plugin.

3. Restrict your types and popups

The subsequent step to make your cell website extra user-friendly is to restrict the variety of types in your website. These lead technology instruments are nice for participating your desktop guests. Nevertheless, with a small display, they’ll shortly turn into obtrusive. Notably popups.

A poorly timed popup can alienate potential clients. This impact is amplified on cell units. Many cell popups are so massive that they take up your complete display, making it troublesome for the consumer to shut.

Hiding these pop-ups on cell units might help stop you from irritating your customers. Your decisions are to take away any popups altogether or modify their dimension in order that they don’t take up the entire display.

Lots of the high popup plugins embody a setting to disable types on cell units. If not, you should use customized CSS and JavaScript. It will will let you determine the consumer’s gadget sort and stop displaying the shape to cell customers.

4. Use accelerated cell pages (AMPs)

AMP is an open-source challenge designed by Google and different builders to assist net pages load sooner on cell units. It’s an ecosystem that delivers mobile-optimized pages by dealing with the HTML, rendering assets, and caching for the webpage. There are three elements to the ecosystem; AMP HTML, AMP JavaScript, AMP Cache.

You allow AMP in your website by including the amp hyperlink meta tag to the HTML on your net pages. As a result of including the tag to each single web page can be a tedious course of, it’s endorsed to make use of a WordPress plugin to arrange AMP on your pages.

There are a number of high quality choices obtainable. If you’re searching for one thing with extra superior options, the AMP for WP plugin is an effective selection. It incorporates a web page builder that you should use to shortly create AMP optimized touchdown pages. It additionally implements with high analytics platforms that can assist you precisely monitor your cell visitors.

After you obtain and activate the plugin, you will have to decide on the view on your dashboard. If you’d like entry to the settings panel, select Advance.

This device is a large time-saver in terms of WooCommerce cell optimization.

Subsequent, you’ll select which of your pages to make use of AMP. On the Setup web page, discover the part for the place do you want AMP and choose Select.

AMP is designed for the cell expertise and is a key ingredient in WooCommerce cell optimization.

It will open a window so that you can choose your AMP pages. Test the pages you need to allow and return to the Setup web page.

Selecting and selecting your pages for AMP is a superb characteristic of this plugin.

If you wish to join your analytics platform, go to Analytics Monitoring and click on Config. There you’ll be able to your Google Analytics Monitoring ID. The plugin additionally helps different widespread analytics options together with Piwik, Alexa, and Google Tag Supervisor.

Simply drop your monitoring ID in there and transfer alongside to the following steps.

You’ll then need to allow help for WooCommerce. Go to AMP > Settings > E-Commerce and allow WooCommerce compatibility.

WooCommerce mobile optimization compatibility
Compatibility is one thing you have to take into account with WooCommerce cell optimization.

The plugin can also be suitable with different WordPress plugins together with website positioning options like Yoast and web page builders like Elementor. You possibly can allow help for these instruments and different superior choices from the Settings web page.

5. Lazy load pictures

Photos are a vital part of any ecommerce website. Prospects depend on them to visualise an merchandise earlier than making a purchase order. Due to this, extra (and better high quality) pictures often results in extra gross sales.

This creates some challenges as high-quality pictures have bigger file sizes. Greater information imply slower loading occasions. You could optimize your pictures in case you don’t need your cell guests ready a seeming eternity for them to load.

The most typical type of picture optimization is to compress pictures to cut back their file dimension. With smaller information, your clients’ browsers are capable of load your pages sooner.

One other technique to optimize the supply of your pictures is to make use of lazy loading. With lazy loading, your pictures received’t load on the preliminary web page load. As a substitute, they are going to solely load when the consumer scrolls to that space of the web page.

By lowering the variety of information wanted for the preliminary web page load, your web site will load a lot sooner on cell units.

There are a number of methods you’ll be able to allow lazy loading on your WooCommerce retailer. The primary is to take action manually by modifying your website’s code.

You possibly can allow lazy loading for pictures manually by including the next code to your theme js file:

// Lazy loading pictures

doc.addEventListener("DOMContentLoaded", operate() {

let lazyImages = [].slice.name(doc.querySelectorAll("img.lazy"));

let lively = false;const lazyLoad = operate() {

if (lively === false) {

lively = true;setTimeout(operate() {

lazyImages.forEach(operate(lazyImage) {

if ((lazyImage.getBoundingClientRect().high <= window.innerHeight && lazyImage.getBoundingClientRect().backside >= 0) && getComputedStyle(lazyImage).show !== "none") {

lazyImage.src = lazyImage.dataset.src;

lazyImage.srcset = lazyImage.dataset.srcset;

lazyImage.classList.take away("lazy");lazyImages = lazyImages.filter(operate(picture) {

return picture !== lazyImage;

});if (lazyImages.size === 0) {

doc.removeEventListener("scroll", lazyLoad);

window.removeEventListener("resize", lazyLoad);

window.removeEventListener("orientationchange", lazyLoad);



});lively = false;

}, 200);


};lazyLoad();doc.addEventListener("scroll", lazyLoad);

window.addEventListener("resize", lazyLoad);

window.addEventListener("orientationchange", lazyLoad);


You possibly can override WooCommerce picture loading to as a substitute load a placeholder picture. To take action, you have to add the next code to your features.php file, changing “your-image.png” with the URL on your placeholder picture:

add_action('init', operate(){

remove_action( 'woocommerce_before_shop_loop_item_title', 'woocommerce_template_loop_product_thumbnail', 10);

add_action( 'woocommerce_before_shop_loop_item_title', 'woocommerce_template_loop_product_thumbnail', 10);

});if ( ! function_exists( 'woocommerce_template_loop_product_thumbnail' ) ) {

operate woocommerce_template_loop_product_thumbnail() {

echo woocommerce_get_product_thumbnail();


}if ( ! function_exists( 'woocommerce_get_product_thumbnail' ) ) {

operate woocommerce_get_product_thumbnail( $dimension = 'shop_catalog' ) {

world $submit, $woocommerce;

$output = '';if ( has_post_thumbnail() ) {

$src = get_the_post_thumbnail_url( $post->ID, $dimension );

$output .= '<img class="lazy" src="http://www.godaddy.com/your-image.png" data-src="' . $src . '" data-srcset="' . $src . '" alt="Lazy loading picture">';

} else {

$output .= wc_placeholder_img( $dimension );

}return $output;



For those who’d favor to not make guide code edits, you should use a WordPress plugin to allow lazy loading on your pictures. Among the finest lazy loading plugins is A3 Lazy Load. One other stable possibility is Rocket Lazy Load. The plugin works for all website pictures together with thumbnails. It is usually light-weight as there are not any JavaScript libraries.


With extra folks purchasing through cellphone, a mobile-friendly website is a should for ecommerce companies. You need to ensure that your retailer works nice on all units so that every certainly one of your clients has an awesome purchasing expertise.

Here’s a evaluation of the steps you’ll be able to take to optimize your cell WooCommerce website:

  • Use a responsive, mobile-friendly theme
  • Streamline your checkout circulation by eradicating fields and enabling visitor checkout
  • Restrict your types and popups
  • Use accelerated cell pages
  • Lazy load your pictures

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