Why WordPress? I’ve been knowledgeable blogger engaged on greater than 100 purchasers’ blogs within the final 10 years, in addition to posting to my very own work and private blogs, and I say this with all certainty and authority:
In order for you a enterprise web site that does every thing you need it to do and doesn’t require customized coding, WordPress is superior.
WordPress is likely one of the best and most strong methods to share what you are promoting on the net.
There are easier platforms, however most don’t supply the performance that WordPress does. And there are just a few platforms which are equally strong, however they’re troublesome to make use of for inexperienced persons.
WordPress, a content material administration system (CMS), is the perfect instrument for entrepreneurs and corporations to showcase their services, assist their search engine rating, and market themselves to potential prospects. It helps you share your written content material, promote services in an digital storefront, and even simply share pictures and movies of your work.
Why WordPress? A information to the options and advantages of this CMS
So, now that you know the way I actually really feel, let’s speak about what we’re going to cowl right here, beginning with the fundamentals:
Then transfer into the nitty-gritty — the seven large advantages of WordPress web sites:
- WordPress is free.
- Internet hosting doesn’t must be a trouble.
- All kinds of themes make web site design a snap.
- Including web site content material is quick and easy.
- Updates are simple.
- Plugins allow you to do absolutely anything in your web site.
- Assistance is throughout.
Let’s dig in.
Why WordPress, actually?
There are just a few the explanation why it’s best to use WordPress, and we’re going to cowl them, however let me say first that within the 200-plus purchasers I’ve labored with, almost all of them used WordPress.
WordPress in its purest type, within the palms of knowledgeable, is usually a factor of pure magnificence.
It’s deep and sophisticated, and has many hidden sides.
However — and that is what I really like about it — it’s nonetheless comparatively simple to make use of should you’re only a primary person.
It’s like being given a race automotive as a private automobile. Within the palms of knowledgeable, you possibly can drive it round a race monitor at 200-plus mph. However within the palms of an enthusiastic novice, you possibly can nonetheless drive it to work. It’ll simply get you there slightly quicker than the opposite automobiles on the highway.
So let’s speak about the advantages of WordPress for, not simply what you are promoting weblog, however your organization’s complete web site. And what makes it the very best and hottest platform on the web.
Again to high
Initially, should you’ve been questioning “Is WordPress only for blogs?” marvel no extra.
WordPress has turn out to be a lot greater than a running a blog platform. It’s a full-featured content material administration system, which suggests it’s additionally greater than only a web site.
Sadly, many small enterprise web sites are mainly brochures that inform everybody who you might be, what bought you began, how one can contact you, and some pages about what you promote. However that’s it. They don’t do something greater than that.
A weblog is only a assortment of articles and tales organized in reverse chronological order about a wide range of subjects. It’s a public diary of kinds, masking an countless variety of subjects.
However a content material administration system not solely helps you to construct these internet pages and write these articles, it makes it so easy to do, you don’t even want to rent knowledgeable webmaster each time you wish to make a easy change.
Or, as skilled internet designer Stephani Worts as soon as wrote on this very weblog:
Put merely, WordPress is a instrument that takes care of the nuts and bolts of publishing content material so you possibly can give attention to what you wish to convey in your web site with out having to fret about how one can show your materials.
This implies WordPress can accomplish that way more than running a blog. Including a weblog article is fairly simple: At its most elementary degree, you simply kind in your data, add just a few photos, hit Publish, and also you’re achieved.
Including a brand new web page to your web site is simply as simple: The window the place you enter your data is identical. The formatting instructions are the identical. The tactic for including pictures and movies are the identical. It’s the identical interface; the one distinction is while you press Publish, the factor you created is an internet web page, not a weblog publish.
This implies after you have your area and internet hosting area (extra on that in a minute), you possibly can construct your web site your self, after which later add weblog articles your self.
Again to high
7 advantages of WordPress
Are you satisfied? Are you prepared to begin?
I hope not, as a result of there are about 3,000 phrases to go and I don’t need all this work to go to waste.
To that finish, listed here are seven the explanation why the advantages of WordPress make it your best option for what you are promoting’s web site.
1. WordPress is free
WordPress itself is 100% free, no charges connected, no strings connected, no guilt that you just’re utilizing one thing you ought to be paying for, like while you don’t pledge to your native NPR station despite the fact that you’ve listened day by day for the final 20 years. (You already know who you might be.)
You may obtain the software program from WordPress.org (notice the .org), and it gained’t price a factor. You and your mates can get collectively and have wild WordPress obtain events, and it’s all good.
The one draw back is that that you must host WordPress someplace. And there you’ve two choices: 1) Self-hosted, the place you deal with the internet hosting prices and upkeep/safety obligations, and 2) Managed internet hosting, the place you pay another person to deal with the internet hosting and far of the upkeep and safety for you.
Self-hosting for WordPress signifies that you buy a webhosting plan, obtain the free WordPress recordsdata from WordPress.org, and set up them your self in your internet hosting account. That may require extra technical experience or time than you’ve in the meanwhile.
Associated: Easy methods to set up WordPress on cPanel
GoDaddy gives self-hosting for WordPress with one-click set up. You pay a month-to-month payment for the server area, they usually make it simple to put in WordPress in your internet hosting account with a single click on. From there, it’s as much as you to customise your WordPress website, sustain with software program and safety updates, and many others.
Associated: How a lot does internet hosting price for my small enterprise?
What’s managed internet hosting?
For a lot of busy entrepreneurs and not using a ton of technical expertise, managed WordPress internet hosting is a greater choice.
GoDaddy Managed WordPress Internet hosting options:
- A Fast Begin Wizard
- Pre-built websites which are simple for inexperienced persons to customise
- A drag-and-drop web page editor that’s, once more, newbie-friendly
- 99.9% uptime promise and money-back assure
- Automated backups
- Automated WordPress core software program and safety updates
- Easy accessibility to 1000’s of free themes and plugins
- And, better of all, 24/7 assist
In case you’re new to WordPress, I like to recommend you go together with GoDaddy’s Managed Internet hosting answer — no less than till what you are promoting grows and you’re feeling extra assured managing all of it your self or can rent somebody to do it for you.
Different prices related to WordPress are premium themes (the pores and skin or look of your web site) and any premium plugins.
Associated: The preferred WordPress themes and plugins of 2018
Again to high
2. Internet hosting doesn’t must be a trouble
The essential idea of internet hosting is fairly simple: You might want to maintain your precise web site someplace. You want a spot to carry all of your photos, textual content, audio clips, brochures, white papers and so forth. Because you don’t wish to home all that stuff by yourself laptop, you want another person’s laptop, also called an internet server. It is a service GoDaddy gives.
With a primary GoDaddy internet hosting bundle, you possibly can host a small WordPress account beginning at about $5 per 30 days, which is good should you get fewer than 25,000 guests per 30 days. When you set that up, you possibly can set up WordPress with a one-click set up. (In case you’re undecided what sort of WordPress internet hosting you want, learn this text.)
As talked about about, you may also obtain WordPress to your laptop by means of WordPress.org after which add it by means of cPanel from GoDaddy, a way of interacting along with your internet host should you use Linux as a substitute of Home windows as your server’s working system. (And if none of that made any sense, simply discuss to the GoDaddy Assist staff; they’ll make it easier to out.)
Once more, do not forget that that is the perfect setup if you wish to totally benefit from the advantages of WordPress.
Again to high
3. All kinds of themes make web site design a snap
The theme is the outer layer of your web site — the face, the facade, the model, the half that makes it look fairly. With WordPress themes, you possibly can change between any variety of totally different kinds and layouts with out having to dig into the heart of your code.
Selecting a theme will be the hardest a part of establishing your weblog as a result of there are actually 1000’s of themes you might select from.
Themes the place the navigation bar is on the left, others the place it’s on the suitable. One column, two column, three column layouts. Journal and newspaper model versus conventional model. A virtually limitless variety of shade mixtures and design selections.
You may even select between free and premium themes.
Most of the premium themes are professionally designed and are constructed to have further capabilities like serving to along with your search engine optimization or engaged on cell units in addition to desktop computer systems. There are some free themes which are equally nearly as good because the premium themes, however watch out of free themes that appear to be lacking just a few parts or doesn’t have just a few of the bells and whistles that the premium themes do.
Whereas the premium themes could price $30 to $80, it’s nicely price the price as a result of they’re made to work with the most recent variations of WordPress and are designed by consultants who perceive the ins and outs of the CMS. The free themes are a bit riskier, however some are fairly good. Simply bear in mind, this actually is a spot the place you get what you pay for.
For my very own weblog and some of my purchasers’ blogs, I exploit the Genesis framework and select from their smaller palate of obtainable themes. It’s a lot simpler as a result of they’ve achieved all of the arduous work, and I do know the code has been streamlined so it all the time works. I even purchased the lifetime license so I can use it for a number of purchasers and get the occasional upgrades as they occur.
However there are many different themes accessible, together with themes which are designed particularly for a specific business or discipline, like landscapers, attorneys, pizza eating places, and so assist me, skydiving colleges.
First, take a look at the themes on GoDaddy, on WordPress.org, or certainly one of a number of different locations. Or you possibly can even simply Google “WordPress themes for ______” and insert your personal business or job to search out those which have been made particularly for what you are promoting kind.
Then simply choose the theme you want and observe the directions for set up. Set up steps will differ, relying on whether or not your website is self-hosted or managed, however they’re fairly simple and clear.
Associated: Easy methods to set up a WordPress theme — A newbie’s information
Again to high
4. Including web site content material is quick and easy
When individuals speak about internet design and constructing a web site, that is really the half that freaks them out. They suppose there’s plenty of coding and design work that goes into making a single internet web page, and that including the precise content material is only a minor element to be dealt with later.
However in truth, most of that design work is already achieved.
That’s 1) why you employ WordPress: as a result of you possibly can create a weblog publish or web page with one mouse click on.
And a pair of) why you employ themes: as a result of all of the design work is already achieved and pre-installed, and the beautifully-themed web page or publish was created as quickly as you clicked the mouse within the earlier sentence.
It’s simple to create a brand new publish
Put your mouse over the Posts menu within the left sidebar, click on Add New, and also you’ll see the Add New Submit window. Sort in your title, add in your content material and click on Publish.
It’s simple to create a brand new web page.
Put your mouse over the Pages menu within the left sidebar, click on Add New, and also you’ll see the Add New Web page window. Sort in your title, add in your content material, and click on Publish.
If these final two paragraphs appeared almost equivalent, it’s as a result of the method is sort of equivalent, they usually’re each equally simple. So should you’re apprehensive that that is going to be troublesome in some way, or that including a web page is in some way tougher than including a publish, don’t fear!
Right here’s what the display seems to be like for including a brand new publish or web page.
In case you’re an everyday person of Microsoft Phrase or Apple’s Pages, you possibly can determine plenty of this out. The “B” and “I” stand for daring and italics.
You add a photograph or video by clicking the Add Media button.
And also you create a hyperlink by highlighting a bit of textual content after which clicking the button that appears slightly like a series.
So far as the remainder of the buttons go, you solely must mouse over every one to see slightly field pop up that tells you what the button does.
Associated: A tip for the WordPress 5.0 launch — Gutenberg and the Traditional Editor
Again to high
A number of ideas on weblog writing:
All in all, I’ve written over 3,500 weblog articles over the past 10 years, so I do know a factor or two about weblog writing. Listed here are my high 5 weblog writing ideas for you:
- A weblog article ought to no less than 300 phrases — and extra is mostly higher for search engine optimization.
- Use brief phrases, brief sentences, and brief paragraphs. Write in easy language, between a sixth and an Eighth-grade studying degree. Use HemingwayApp.com or Phrase’s Flesch-Kincaid take a look at to verify.
- Quick paragraphs are vital for skimming functions, as are lists like this one. Individuals are extra more likely to learn an extended article if there’s white area between paragraphs or easy little lists like this one.
- Use a photograph or two on each weblog article. However ensure you get Inventive Commons or public area pictures or use ones you took your self.
- Dig deeper into a subject. Don’t simply write the identical 101-level stuff as everybody else. If you wish to be an business professional, showcase your experience! Then, use particular person articles to dive even additional into the totally different sides of the subject. For instance, I might write further articles about every of the seven factors on this article. Do one thing like that to reveal your depth of data.
Associated: Easy methods to plan your organization weblog editorial calendar
Again to high
5. Updates are simple
OK, I’ll get into some bother by admitting this, however updating and sustaining a weblog is a bit of cake should you do it proper.
Many web sites, while you wish to replace them, require a cellphone name to your internet designer. It’s important to work out an hourly charge, they’re going to take just a few weeks to get issues achieved, and also you’re going to shuttle a number of instances, all of the whereas dreading what that is doing to your funds.
Not so with WordPress. With WordPress, it’s as simple as clicking just a few buttons.
You log into your WordPress website and click on the Updates button on the left sidebar (below the Dashboard hyperlink). There, WordPress will let you know what must be up to date.
You may replace your plugins, theme, and even WordPress itself in a matter of seconds. You may set up safety updates and alter your theme with out shedding a single image or weblog publish.
Bonus: GoDaddy’s Managed WordPress handles core software program and safety updates and every day backups for you, so that you don’t even have to do that. You simply replace any plugin as you want it. (You need to nonetheless do that weekly.)
There are two cautions I’ll supply earlier than you go clicking replace buttons willy-nilly.
Warning No. 1: Whilst you can normally replace your WordPress website that shortly and simply, there are just a few instances it’s not advisable. Then, you both have to do issues like have a WordPress skilled do it, or observe among the recommendation on this article right here, utilizing issues like staging areas and sub-domains to keep away from breaking your complete web site.
That’s as a result of a few conflicting plugins, or making an attempt to run an previous plugin on a brand new model of WordPress, can break your complete web site. I’ve seen websites that disappear, just like the dreaded 500 Inner Server error and the equally dreaded white display of demise (Severely, your entire display is clean! You may’t see a single factor!). When this occurs, you want somebody who understands how one can entry the precise server by means of an FTP portal or cPanel.
Warning No. 2: In case you do insist on doing your personal upkeep and updates (and there’s no cause you shouldn’t), it’s vital that you just solely replace the plugins that you recognize are steady and comparatively error-free.
Which means don’t replace any new plugins whose model quantity ends in .0, like 5.0, 6.0, 10.0. That’s as a result of these new variations are sometimes main upgrades from the earlier variations — 4.5, 5.7, 9.9.6 — and have plenty of new options. New options means new bugs, and people haven’t been ironed out, which suggests you’re extra susceptible to crashes and conflicts.
The bugs begin getting ironed out when the model quantity ends in .1 or larger. So 5.0.1, 6.2, 10.7 are going to be safer as a result of everybody else who put in the .0 variations very helpfully discovered all of the errors for you.
Again to high
6. Plugins allow you to do absolutely anything in your web site
I’ve a confession to make: I don’t really know how one can make WordPress work.
I don’t know how one can make it safe. I don’t know how one can make my calendar present up within the sidebar. I don’t know how one can write varieties for individuals to contact me.
However I don’t have to, as a result of I’ve bought plugins to deal with it for me.
As of this writing, there are 54,939 plugins on WordPress.org, they usually could make your WordPress website do something.
You may promote services, create a web based neighborhood, put aside a part of your web site for members and subscribers, settle for funds, show tweets from totally different Twitter feeds, and even show the standings of various sports activities leagues all over the world.
If you wish to do it, there are in all probability plugins to do it.
There are plugins to assist along with your safety, search engine optimization, audio and video, and even checking your phrase rely and utilization on all of your weblog articles.
Among the extra standard plugins varieties embrace:
- eCommerce (WooCommerce is the most well-liked)
- Safety (Jetpack or Sucuri to call just a few)
- search engine optimization (Yoast or All-In-One search engine optimization)
- Contact varieties (Ninja Kinds or FormBuilder)
- Web page builders (Beaver Builder)
In fact, you don’t wish to have too many plugins in your WordPress website. Too many plugins and even themes will sluggish your website down — even the plugins and themes that aren’t energetic.
That’s as a result of WordPress will verify every one when somebody visits your website and ask, “Is that this one working? Is that this one working? Is that this one working?” and spend its processing energy making an attempt to find out which actions it ought to carry out and which of them it ought to ignore.
Another excuse is for safety. Previous plugins generally have safety flaws, and one of many causes they’re upgraded is to plug these holes. But when the unhealthy guys can discover a plugin with a flaw, they’ll use it to interrupt into your web site.
Which means not solely do you have to delete your inactive themes and plugins, that you must replace them regularly (see #5). Schedule a time as soon as every week the place you replace every thing in your weblog as wanted. (Simply bear in mind to not replace to the .0 variations.)
Associated: Easy methods to add plugins to WordPress
Again to high
7. Assistance is throughout
WordPress is an open-source platform with individuals everywhere in the world contributing to it and making it higher.
In addition they have tens of millions — tens of millions! — of educated customers who might help you resolve issues and reply questions. That’s why WordPress is utilized by roughly one-third of all web sites on the web: It’s so strong and highly effective, with a veritable military of individuals making it higher.
The net neighborhood could be very energetic, and I’ve seen among the most esoteric, most technical questions answered about issues I by no means even knew existed. And there have been dozens of individuals all answering the query.
There are additionally quite a few tutorials and movies about how one can use WordPress and the documentation is in depth. Better of all, you possibly can even entry the WordPress neighborhood boards to publish particular questions or seek for solutions. (Don’t overlook to take a look at the GoDaddy WordPress assist discussion board, too.)
Even higher, GoDaddy’s award-winning customer support is out there 24/7/365.
Again to high
Why WordPress? Now you recognize. So what are your subsequent steps?
If you wish to begin a WordPress website, right here’s what it’s best to do:
Get a internet hosting answer, like GoDaddy Managed WordPress Internet hosting.
The Fast Begin Wizard will make it easier to to get your new website up and working quick. Reply some primary questions on what you are promoting, and the Fast Begin Wizard will use the information that will help you choose a theme and start populating information in your website.
Add the plugins that will help you run your website. First, get one thing to assist with safety and one other to assist with search engine optimization — JetPack and Yoast are two of probably the most widely-used plugins for this. The whole lot else can come afterward however begin right here.
Add new pages and weblog articles as wanted. Publish no less than one weblog article per week.
Learn tutorials and watch movies to assist reply any questions you’ve. Study new methods and finest practices by studying what among the running a blog professionals are doing. Strive new issues and don’t be afraid to experiment.
Set a schedule to recurrently preserve and replace your weblog. Be sure you’re backing up your weblog recurrently as nicely.
Once more, WordPress isn’t just for blogs or web sites. It is likely one of the strongest content material administration methods on the planet, and it powers over 30% of the world’s web sites.
When you attempt it, you’ll shortly perceive why WordPress is so standard. So, it doesn’t matter what what you are promoting is or what you want your web site to do, you are able to do it with WordPress. There are many individuals already doing it, and you will get the assistance that you must make your personal web site a actuality.
This text contains content material initially revealed on the GoDaddy weblog by the next authors: Shawn Pfunder, Tom Ewer, Stephani Worts and Christopher Carfi.