Walt Disney Co. (NYSE: DIS) has launched Genie, a brand new app for guests to its theme parks in america.
What Occurred: The corporate mentioned that Disney Genie, a free digital trip-planning instrument, can be constructed into the My Disney Expertise and the Disneyland apps.
The service, to be launched this fall, will present a brand new customized itinerary characteristic that may recommends points of interest, eating, and leisure choices primarily based on company’ pursuits.
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Disney Genie will even assist company order meals, guide reservations and pay for merchandise.
A paid model of the app, referred to as Disney Genie+, will exchange the home park’s FastPass, FastPass+ and MaxPass choices. The service can be out there to park guests for a payment of 15 per ticket per day at Walt Disney World and $20 per ticket per day at Disneyland.
Why It Issues: The launch of the brand new app is a part of Disney’s efforts to enhance the visitor expertise at its parks by decreasing wait occasions and offering higher service.
Disney’s theme parks and resorts have resumed operations, typically at diminished capability, since Could this 12 months. Its Parks, Experiences and Merchandise section generated income of $4.34 billion within the current third quarter, up over 100% year-over-year.
Worth Motion: Disney shares closed 0.6% decrease in Wednesday’s buying and selling at $174.74.
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