Editor’s word: Within the lead-up to our Viewers Pushed Summit this October, we’re excited to share this visitor put up from the HeySummit staff that is all about occasion advertising and marketing—what it’s, why it issues, and how one can get began. Observe: A few of the hyperlinks on this article are affiliate hyperlinks, which suggests we obtain compensation if you are going to buy via these hyperlinks.
There are a heck of a whole lot of advertising and marketing methods on the market. So why does occasion advertising and marketing stand out to on-line entrepreneurs? What even is occasion advertising and marketing?? The place do I even start???
Don’t panic—we have got you. Let’s dive into precisely what occasion advertising and marketing is, what it’s good for, and the way to get began.
First Issues First: What Is Occasion Advertising and marketing?
Occasion advertising and marketing makes use of occasions to lift consciousness, generate leads, and convert prospects. Occasions give your prospects the right solution to immediately interact together with your model, services or products.
If you happen to’re somebody who:
- Needs to develop your viewers
- Needs to activate a buyer inhabitants via your community
- Needs to serve an current neighborhood
- Is eager to place your self as a thought chief in your area
- Is passionate a couple of specific topic, trigger, or product
- Needs to get your self on the market
🎷 Then occasion advertising and marketing is your jam. 🎷
What Is Occasion Advertising and marketing Good For?
Brief reply: lead era, cross-pollination, passive earnings streams, partnerships, and nurture. However you wish to know why, don’t you? Let’s go.
Once you launch occasions, you activate your on-line neighborhood. Or assist to construct one. Giving your viewers an area to thrive additionally offers them the mic to unfold the phrase about themselves.
Internet hosting an occasion typically means recruiting audio system. And recruiting audio system means cross-pollination.
Cross-pollination is when enterprise leaders mix their skills to increase their attain. Once you recruit a speaker to your occasion, you give them the chance to talk on to your viewers and people of their fellow audio system (when you’ve got a number of). In flip, you get entry to their viewers. It’s a win-win! Or a win-win-win should you’ve obtained two audio system. Or a win-win-win-win should you…effectively, you get the thought.
Audio system are absolute beacons of lead era. What higher solution to lead folks to your model than having audio system carry their audiences straight to you?
And if all that wasn’t sufficient, whenever you carry your entrepreneurial friends collectively, you identify your self as a connector and thought chief in your area.
Cross-pollination is likely one of the most impactful time savers in advertising and marketing, and occasion advertising and marketing is probably the most environment friendly solution to do it.
Passive Revenue Streams
We’re not shy right here—let’s speak cash. Occasion advertising and marketing is a good way to generate new streams of income.
Most digital occasions do not occur reside. They’re pre-recorded or ongoing. Even when they do occur reside, they’re simply recordable. That makes each digital occasion you launch eternally accessible as a stream of passive earnings after your preliminary launch date.
Working weekly recorded occasions, for instance, creates each an energetic income stream and an complete sequence of passive streams.
Securing Partnerships and Sponsorships
Occasions are perfect for securing and dealing with companions and sponsors, since you’re given so many alternatives to showcase them.
Within the lead-up to your occasion, you’ll be able to showcase your sponsors and companions in your touchdown pages, social media posts, and web site. You’ll thank and promote your sponsors throughout your occasion, and you’ll give your companions and sponsors a spot in post-event communication with attendees.
In case you have a neighborhood, no matter its measurement, and also you’re not giving companions and sponsors the chance to work with you at occasions, you’re lacking out on a complete lot of income and lead era.
Buyer Engagement & Nurture
Occasions give your viewers the right alternative to work together with one another and your model. Once you host weekly, biweekly, month-to-month, and even yearly occasions, you retain your neighborhood speaking and rising. With HeySummit’s reside chat function, you’re free to speak on to your viewers and so they’re free to speak with one another.
Let Me at It! How Do I Begin?
You know the way these items goes, embarking on a brand new advertising and marketing technique takes work. However there’s no motive to make it more durable than it needs to be.
We can not stress this sufficient:
You do not want a giant staff behind you to launch a digital occasion.
A standard false impression that places folks off occasion advertising and marketing stems from the concept that you want a giant staff behind you—you completely don’t. At HeySummit, we’ve seen digital occasions of as much as 10,000 attendees run by a staff of two.
It’s completely attainable, even commonplace, for one individual to handle tens of audio system in a big digital occasion catering to hundreds of attendees.
Naturally, your aim, goals, and current viewers come into play right here, however occasion advertising and marketing is on no account out of attain for you should you don’t have a big staff. All you want is the appropriate platform. Clearly we’re biased, however there are just a few nice platforms that aid you plan, handle and run profitable occasions—like SPI is doing for his or her upcoming summit.
Involved in internet hosting your first on-line occasion? Try HeySummit with a 14-day free trial. HeySummit provides customizable touchdown pages, e mail templates, and attendee analytics to assist streamline your occasion advertising and marketing technique.