Hold your content material related and on-topic, by figuring out particular days that create alternatives on your model to affix the dialog — or just have fun what you and your clients care most about. Let’s plan forward for August and see what you may make with GoDaddy Studio templates.
August is all college and sport, as summer time trip ends and the educational 12 months will get going. There’s additionally one thing comforting about getting again into some semblance of a routine once more — whether or not it’s planning Labor Day weekend, getting your children prepared for his or her return to high school, or trying ahead to varsity soccer season.
If you happen to’re within the journey trade — perhaps you will have a visitor home, a vacationer attraction, or personal a children’ summer time camp for instance — contemplate planning particular presents for the upcoming Labor Day weekend. Early chicken reductions, new presents, particular campaigns — take into consideration all these individuals who’ve been caught at residence throughout lockdowns and at the moment are determined to begin touring once more.
They want you. You want clients. It’s a win-win.
If you happen to’re within the retail, auto, restaurant, food and drinks, or well being sectors, again to high school is a giant second to remind your shopper base of your significance and relevance of their lives (and, as a contented consequence, to promote extra of what you do).
Sometimes ending round Labor Day, that is when college provides, new college garments, meal prep for lunches, and after-school daycare are on the minds of oldsters with youthful kids. It’s not a nasty time to get the household automobile serviced, both.
It’s not simply in regards to the mother and father although — now can be the time to consider particular presents for academics and the scholars themselves (the older ones with wallets), and the way they’re trying on the new college 12 months.
Whoever you’re focusing on, it’s all a few contemporary begin, a brand new look, and a brand new angle, so something you may supply that faucets into that mindset is a good suggestion.
Faculty soccer season usually begins on the finish of August, so now could be the time to focus on all these soccer followers who weren’t in a position to help their groups final 12 months because of COVID-19.
Every week within the fall, followers come collectively to cheer on their favourite groups from residence, at eating places or bars, or by going to the reside video games. Sports activities bars, eating places, food and drinks firms, retail, vogue, sports activities items and even out of doors tools manufacturers can all get on board right here.
Associated: Learn how to use nationwide calendar days to advertise your journey enterprise
Nationwide and spiritual holidays
There are two main spiritual holidays in August that you could be wish to acknowledge for those who’re serving your neighborhood.
First up is the Islamic New Yr, also referred to as Awal Muharram or Hijri New Yr. Celebrated on Aug. 9 and 10, the primary emphasis is on reflection, remembrance, and gratitude — so take into consideration how one can move this gratitude on to your clients too. Eating places and markets open late over this vacation, so maybe that’s one thing to contemplate on your bodily retailer too?
On the finish of August is Janmashtami, an annual Hindu pageant on Aug. 30 that celebrates the start of Krishna. It is a time of celebration which you could deliver into your personal enterprise, whether or not it’s a particular, an occasion, or only a easy acknowledgment in your model collateral.
Sports activities and leisure
Moreover faculty soccer season, August additionally means the US Open tennis match, going down from Aug. 30 to Sept. 12. So, brush up your backhand, mud off your tennis whites and, for those who’re within the sporting items area, sports activities membership trade and even personal a bar or restaurant, profit from this iconic sports activities occasion with some nice model campaigns.
Consciousness months and days
There are some actually vital consciousness days this month which are value highlighting to your followers and clients. Nationwide Black Enterprise Month is in August and it is a nice time to advertise black-owned companies and entrepreneurs in your area.
Then, Aug. 12 is Worldwide Youth Day, the place the highlight is on enterprise house owners underneath the age of 30. Many industries can get on board right here: suppose vogue, music, training, sport, and food and drinks. Mainly, something that appeals to a youthful demographic, or any enterprise owned by somebody younger is your go-to right here.
Subsequent up is Girls’s Equality Day on Aug. 26, the place the main target is on feminine entrepreneurs and ladies behind the scenes. It is a nice alternative to focus on female-owned companies that you understand about and supply your help — or to toot your personal horn for those who’re one your self.
For anybody within the well being, wellness or health area, August is Nationwide Wellness Month, which is a good alternative to share academic content material that you could be be the authority on. If you happen to’re within the medical area, what about educating your shoppers on new well being and wellness traits?
And also you’re in health or meals, what about the advantages of health to psychological well being, or what meals and drinks are healthiest (and which you could promote)? You can additionally take into consideration placing collectively packs of merchandise that talk to the wellness thought or for those who’re a health club, a kickstart health program offered at a reduction.
Trending months and days
Past official holidays and consciousness months, there are enjoyable and classy days that remember all walks of life, from pets to books to spooky superstitions.
Worldwide Cat Day
The web loves cats and so will we (who doesn’t love an excellent cat meme?). Worldwide Cat Day is on Aug. 8, so for those who’re within the pet, veterinary or cat-sitting area, otherwise you run a private weblog and love these furry felines, profit from this purrfect alternative.
Nationwide E-book Lovers Day
Bibliophiles even have motive to get excited as a result of Nationwide E-book Lovers Day occurs on Aug. 9. If you happen to’re an creator, run a library, or work within the publishing trade, it’s time to make a giant music and dance in regards to the tales you promote.
Anybody within the academic area can get on board actually, so colleges, daycare facilities and faculties can take part too. Don’t neglect to get your viewers concerned, whether or not it’s asking them their favourite title, providing attractive giveaways, or utilizing your finest literary quotes to encourage them.
World Trend Day
We’ve spent a lot of the previous 18 months in sweatpants, however with World Trend Day Aug. 21, we are able to place the highlight on excessive vogue as soon as once more. Moreover, folks at the moment are getting out and about extra, and it’s time to be seen, so what you put on can get some airtime once more.
Clearly, for those who’re within the vogue trade that is YOUR time, however private blogs may get on board, posting their prime seems to be, finest suggestions or seasonal traits.
Nationwide Canine Day
Who doesn’t wish to have fun man’s finest good friend? Nationwide Canine Day, on Aug. 26, is the day to do it. So for those who’re in any trade to do with animals – suppose pets, veterinary clinics, canine strolling or sitting providers or canine grooming – that is your alternative to acknowledge our furry buddies that maintain you in enterprise.
Cutest canine contests, owner-dog selfies, reductions for canine — something goes right here, so long as it’s lighthearted and associated again to your online business.
Friday the thirteenth
With its ominous repute, Friday the thirteenth could be a enjoyable day to acknowledge the unfortunate day —
whether or not you give it a Halloween-type spin for those who’re a fancy dress rent store, or flip it on its head with a “good luck” theme for those who’re a on line casino or gaming outfit.
Past this, you actually might apply the luck theme to any enterprise and trade: maybe you add four-leaf clovers and horseshoes to your weekly e-newsletter, otherwise you maintain a fortunate draw that’s introduced on Friday the thirteenth, the “unluckiest” day of the 12 months.
Replace your designs & promos accordingly
If you happen to’re posting on a particular theme referring to one of many occasions above, it’s straightforward and impactful to quickly replace your model id for max influence.
You are able to do this for a day, per week or a month according to the vacation you’re celebrating, relying on its length.
Having your templates prepared and accessible in a software like GoDaddy Studio is a brilliant easy technique to maintain the design course of fast and uncomplicated. When it’s made straightforward like this, creating your content material through the month of August can actually save hours out of your day – perhaps you may even take a trip your self!
Create some lovely visible content material for the month of August utilizing the templates featured right here and extra with GoDaddy Studio. Strive it out free of charge now.