Sara Townsend | Girls in Enterprise

Meet Sarah Townsend.

Sarah is a profitable freelance advertising and marketing copywriter. She is the writer of the #1 Amazon bestseller, Survival Abilities for Freelancers. Sarah is a contract speaker. A mentor and marketing consultant.

Sarah can be a lady in enterprise.

Her freelance journey started again in 1999. This was the identical 12 months she grew to become a dad or mum for the primary time. Sarah grew her enterprise as her kids grew, from part-time to full-time, and thru 12 years as a single dad or mum.

Whereas being your personal boss might be nice, Sarah acknowledges it may be powerful, too. Every girl’s journey into self employment is totally different. It’s distinctive to them. In the course of the previous few many years although, the enterprise mentor and advisor has seen some shared challenges ladies face.

“A standard theme is a insecurity. We have now the abilities, capability and expertise however usually lack the arrogance to pursue our objectives,” says Sarah.

Overcoming that “self doubt” can open the door to a complete new world of potentialities. Certainly, latest analysis from The Recruit Enterprise Group revealed that 72 per cent of ladies, who’ve their very own enterprise, say they’re of their dream job.

On this particular function for Worldwide Girls’s Day, Sarah talks to us concerning the challenges of operating a enterprise as a dad or mum and gives recommendation and help for ladies seeking to begin their very own freelance profession.

How did you steadiness self-employment and parenting and what high suggestions would you give to anybody in an identical place?

This was the toughest lesson for me. Even now, when my youngsters are 21 and 18, I nonetheless wrestle once in a while.

It’s simple for work and residential life to blur in case you don’t have clear boundaries round when work stops, and residential life begins. Each boundaries and routine are key to reaching a wholesome steadiness and making a hit of self-employment.

Setting boundaries usually entails doing issues that may make us really feel uncomfortable, corresponding to studying to say no, understanding our value and charging a fee that displays this, and getting tremendous clear about our phrases and course of – and sticking to them!

Intention to begin and finish your day at a set time and schedule common breaks. Construct in time to take lunch away out of your desk, and eat a wholesome and nutritious meal to set you up for the afternoon. Attempt to take an out of doors break for recent air and train, regardless of the climate – it’ll increase your productiveness and assist you to to focus.

Over time you’ll be taught when and the way you’re at your best. Mix this data together with your parenting commitments – such because the every day college run – and use it to construction your day in a method that works for you.

What’s the largest problem ladies face with self-employment?

Each girl is totally different, however a standard theme is a insecurity. We have now the abilities, capability and expertise however usually lack the arrogance to pursue our objectives. We worry individuals will decide us for being pushy, for exhibiting off, or for being too bold (is that even a factor?!). We get in our personal method and let perfectionism and the worry of judgement or failure maintain us again.

This will present up in numerous methods for various individuals – maybe as nervousness, imposter syndrome or unfavourable self-talk. These highly effective emotions can hold you caught in case you allow them to.

Because of this, we are inclined to make ourselves seem smaller and don’t attempt for all the things we’re able to.

Being conscious of the conditions and circumstances that set off self-doubt may also help you are feeling extra outfitted to take care of them, and also you solely develop as a person and a enterprise proprietor if you take dangers and put your self on the market.

Typically you simply want to know these alternatives and present these fears who’s boss.

What one piece of recommendation would you give to ladies seeking to begin their freelance journey?

Am I allowed to say purchase Survival Abilities for Freelancers?! I’ve had so many emails from individuals saying it’s given them the abilities and the arrogance they wanted to take the leap into self-employment. It comprises all the things I want I’d recognized after I started my freelance journey, so it’s an important place to begin.

Apart from that, investing in your self and your growth is an effective way to spice up your confidence. Join occasions, take heed to podcasts, and skim voraciously. Study from those that’ve already achieved success in your area. Interact with posts from individuals you admire on LinkedIn, take part Twitter chats, and watch Fb Lives that share sensible suggestions and recommendation.

How do you keep motivated?

Quick time period, it’s all concerning the finish aim.

For my copywriting work, that may be realizing that I’ve helped a small enterprise establish and articulate what makes them stand out from the competitors, or that my net copy has helped an organisation to boost its profile, entice extra purchasers and make extra gross sales. With my coaching and mentoring – all of which has come about by Survival Abilities for Freelancers – it’s about serving to freelancers and small enterprise homeowners get extra enjoyment from self-employment. Serving to them to really feel supported, understood, and fewer alone – and boosting their confidence within the course of.

Lengthy-term, it helps to know why you do what you do. Not simply “as a result of it pays the payments” however what the cash you earn allows you to do. It may imply spending extra time with your loved ones, travelling and exploring new locations, or having fun with a interest in your spare time.

It’s simpler to remain targeted and motivated if you perceive what drives you.

What’s probably the most rewarding factor about being self-employed?

For me, there are a number of issues. As a dad or mum, I really like the truth that I by no means missed a faculty play or a sports activities day. I received to assist out on college journeys and occasions when my kids had been youthful, and I’m all the time there after they want me – the perks of being your personal boss!

Lots of that comes right down to setting boundaries that defend your loved ones time and permit time for you. It’s all too simple to seek out your self being pulled in many various instructions however, because the saying goes, you’ll be able to’t pour from an empty cup.

Deal with your self first, so you’ll be able to maintain these round you – your loved ones, your mates and your purchasers.

Apart from that flexibility it’s the individuals and the sheer number of work. For many freelancers, no two days are the identical – and that makes life attention-grabbing. As for the individuals, I work with some unimaginable purchasers whose companies are making an actual distinction on the planet, and have friends and colleagues (or work pals) who encourage me every day. I labored exhausting for my success, however I nonetheless take into account myself fortunate to have a job I really like.

Extra about Sarah Townsend

Since publishing her bestselling information to self-employment, Sarah Townsend has been on a mission to boost consciousness of the significance of mindset, psychological well being and wellbeing for freelancers and the small enterprise group. She is an Enterprise Nation adviser, a FreelanceHER 100 ambassador and mentor and has been featured in Forbes.

In Survival Abilities for Freelancers, Sarah shares methods for tackling the inevitable ups and downs of self-employment – from isolation and imposter syndrome to realizing what to cost and when to say no. The ebook has been described as “absolute gold”, “a pocket enterprise coach”, “heat knowledge” and “value shopping for a Kindle for” and is accessible on Amazon.

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