Reseller Terminology Glossary | GoDaddy Professional

The enterprise fundamentals

Whenever you’re hustling, time is cash and that cash is available in cash, not payments. It’s why we made our Web site Terminology Glossary for net execs. This free useful resource for designers, builders, entrepreneurs or anybody else makes it simpler explaining technical stuff to purchasers.

Quite than a prolonged back-and-forth, rapidly discover definitions that break it down in actual phrases. Begin getting time again — and put extra of these cash within the financial institution.

Web site Terminology Glossary: Resellers, Vol. 1

Whenever you’re explaining reseller phrases, it’s usually useful to circle again to primary commerce. Reselling may be mysterious to some, however most individuals perceive the fundamentals of promoting stuff for a revenue.

Utility programming interface (API)

An API allows corporations to open their functions information and performance to third-party builders, enterprise companions and inside departments inside their corporations. This permits companies and merchandise to speak with one another.

It’s kinda like

Ordering meals of a meals supply app. You select the meal you need primarily based off the menu, the place it then goes to a POS system who passes it on to the kitchen. It then is delivered to you as soon as made.

You additionally would possibly hear

adaptor, interface, middleware, center layer

Purchase charge

The shopping for charge is the speed which a enterprise would purchase an quantity of product at a set value. They’d then promote the product with a markup to a person or an organization.

It’s kinda like

Whenever you ran a lemonade stand in summer time. You’d use your spare change or pocket cash to purchase some elements your purchase charge you then would promote it for a couple of bucks to make a revenue.

You additionally would possibly hear

bid value, acquisition value, buy value


To cross-sell is to promote associated or complementary merchandise to a buyer. Cross-selling is among the handiest strategies of selling.

It’s kinda like

A quick-food restaurant asking would you want so as to add fries to your order if you’re solely buying only a burger.

You additionally would possibly hear

resale, partnering


Margins signify the distinction between the price of a product and the way a lot you promote it for. It will possibly additionally imply the quantity by which income from complete gross sales exceeds prices in a enterprise.

It’s kinda like

Shopping for a pair of sneakers from a wholesaler for $20 after which promoting them to shoppers from $50. So, your revenue margin is $30.

You additionally would possibly hear

mark up, gross revenue, web revenue

Minimal retail charge (MMR)

MNR is the minimal value a reseller can promote an organization’s product. It set limits for resellers on each marketed costs in addition to the precise promoting costs of the producer’s merchandise.

It’s kinda like

Shopping for a product from an organization who sells a product for $20. The producer would then restrict the reseller from promoting the product beneath $20 to make sure a good market.

You additionally would possibly hear

minimal retail value (MRP), minimal resale value, minimal marketed value (MAP)


Upselling is inviting a buyer to buy services or products on the subsequent highest value tier. It might be upgrading to a premium model of a product or including on insurance coverage to guard a challenge.

It’s kinda like

A enterprise proprietor visits a print store for enterprise playing cards. They supposed to make use of a primary design, however the salesperson helps them see the worth in a professionally designed enterprise card. The enterprise proprietor chooses a shiny end to finest show the colours.

You additionally would possibly hear

increase, push, suggest promote


Resellers buy companies or items for resale quite than consumption. Retailers are thought-about resellers, as they resell items to finish shoppers. Wholesalers are additionally thought-about resellers as they resell the products they buy to retailers.

It’s kinda like

An organization who buys furnishings from the producer to then promote them to shoppers, as an alternative of the producer promoting direct to shoppers.

You additionally would possibly hear

distributor, wholesaler, merchandiser, vendor


Within the digital world, a storefront is a reseller web site. A number of the higher reseller packages provide members a ready-to-use storefront stocked with the merchandise they intend to resell. A storefront may even normally embody some sort of fee technique.

It’s kinda like

A web-based retailer having a retailer within the mall with a few of its in style merchandise that buyers can purchase.

You additionally would possibly hear

shopfront, bricks and mortar, showroom


That is an association the place the supplier assumes accountability for all required setup and in the end gives the enterprise to the brand new operator solely upon completion of the necessities. It already has a confirmed, profitable enterprise mannequin and merely requires funding capital and labor.

It’s kinda like

Shopping for right into a fast-food franchise. Every little thing is provided and arrange, and the particular person shopping for into it gives funds and operates the enterprise.

You additionally would possibly hear

enterprise prepared, prepared function

White label

White-labeling is when a enterprise takes their emblem off a service or product and makes use of the branding requested from the purchaser. That is carried out primarily with grocery store chains.

It’s kinda like

A espresso firm utilizing the identical espresso mix of a espresso firm who does the espresso roasting, however the firm who roasts the espresso places it in a plain espresso bag or the opposite espresso firm’s branding.

You additionally would possibly hear

personal label

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