Jan digital meet up
Be part of GoDaddy and Adam Griggs, CEO & Founding father of CLARAfi.io, for our January nineteenth digital meetup, as Adam shares his high advocate apps and the way they can assist you to be extra profitable in your enterprise.
Enjoyable reality, January is called after Janus, the Roman god of gates and doorways, which symbolizes endings, beginnings, and transitions. Which doorways will you shut subsequent 12 months? And which of them will you knock on and open, as we start afresh?
We’ve all discovered a fantastic deal about ourselves and the world over these final couple of years, so now’s the time to take these insights and apply them to the one year that await us — all shiny and new.
It’s not solely features of your private life that it is best to plan for, it’s vital to do that on your model too, so you may develop your enterprise in leaps and bounds. That can assist you plan forward, listed below are the principle seasonal occasions and tendencies that happen throughout the upcoming month.
New 12 months preparations
January means a brand new 12 months, a brand new me, a contemporary begin.
We’ve all had pandemic fatigue however fortunately the beginning of one other 12 months offers us an opportunity to vary our mindsets. Because of this, it’s a good time to convey messages of renewal and refreshment to your viewers by way of your varied branding parts and advertising campaigns.
It’s additionally a very good alternative to replace your model, in addition to your technique and your choices too. This theme of “beginning anew” may even be a possibility to deliver an optimistic slant to a really lengthy two pandemic years (up to now).
In sensible phrases on your model, this could imply a refresh to your feel and appear, a brand new course with new services or products, and even new 12 months specials and reductions on your prospects, whether or not you’re in retail, vogue, décor, well being and wellness or meals.
New 12 months’s Day
A world vacation in most components of the world, New 12 months’s Day on January 1 may very well be the time to inform your prospects about your specials and reductions, in addition to interact with them across the theme of latest 12 months’s resolutions. Particularly if your enterprise is within the private wellness, well being and sport and health house, it’s a fantastic alternative to get your viewers motivated to hold out their well being targets.
How about providing tempting new buyer reductions should you’re a yoga studio or a free introductory session should you’re a well being coach? Don’t overlook inspirational quotes, too — something that makes it simpler for individuals to set themselves as much as obtain their new targets is a good suggestion proper now.
Tu B’Shevat (Tu Bishvat)
The Jewish vacation Tu Bishvat, additionally known as Rosh HaShana La’lIanot, means “New 12 months of the Timber,” and in 2022 it falls on January 17.
Nowadays, it’s celebrated in Israel and elsewhere all over the world as an ecological consciousness day, the place timber are planted in celebration. When you’re a Jewish enterprise or have a powerful Jewish viewers, you could possibly play on this by altering your communication to have a inexperienced/tree theme, or making a marketing campaign centered round progress or nature. That is particularly related if your enterprise bridges the industries of ecology or gardening.
G’day, mate! Australia’s Independence Day is widely known every year on January 26, making the 1788 touchdown of the First Fleet at Sydney Cove and the elevating of the Union Flag by Arthur Phillip in New South Wales. It’s usually marked by neighborhood and household occasions, together with reflections on Australian historical past or neighborhood awards.
Usually, today is a chance to attach together with your prospects positioned in Australia, or to acknowledge the day when you have a model with a powerful Australian identification.
Faculty soccer championships
January is the tip of faculty soccer season in america, culminating within the massive NCAA school soccer nationwide championship happening on January 10 in 2022.
When you personal a sports activities bar, café, restaurant or are in any approach concerned with sports activities, join together with your viewers to have fun the massive sport, whether or not it’s by speaking the groups you’re supporting, or internet hosting watch events or different associated occasions.
This is a perfect time for sports activities bars cafes and eating places, in addition to retailers promoting sporting items to get entangled.
The third Monday of every 12 months (the January 17 this coming 12 months) is Martin Luther King, Jr. Day, happening a couple of days after his start on January 15. The day honors King, the champion of nonviolent activism within the civil rights motion in america that protested racial discrimination in federal and state legislation of the Nineteen Sixties, earlier than his assassination in 1968.
The vacation is a poignant alternative to create consciousness and educate your viewers about points associated to race – these within the political or charitable areas might discover today significantly related to mark, however that is additionally an vital day to all companies, in all places.
Worldwide Creativity Month
January is Worldwide Creativity Month, based by motivational speaker, creator and instructor Randall Munson. Going past the concept of a brand new 12 months’s decision on January 1, Worldwide Creativity Month gives a extra highly effective, enduring alternative for optimistic change.
When you’re in any form of artistic house — arts and design, crafts, décor or vogue — you may concentrate on this concept of the ability of creativity and innovation, and convey your viewers in to have fun it.
How a couple of artistic competitors the place you get your viewers to invent or design one thing? Or, what about selling native artists and their work? Even should you’re in a “non-creative” enterprise, you may nonetheless apply the concept. Bars can showcase native mixologists demonstrating the artwork of the cocktail, for instance, or educators may present their high recommendations on establishing artistic work habits.
Worldwide Thoughts-Physique Wellness Day
Because the twenty first century progresses, we’re changing into extra conscious of the mind-body connection, and it’s sprung an entire business and vary of companies that combine this concept. When you’re within the holistic wellness house, January 3 is Worldwide Thoughts-Physique Wellness Day, and it’s an ideal time to have fun the connection between a wholesome physique and a wholesome thoughts.
If your enterprise touches on any facet of well being — whether or not it’s food and drinks, wellness or private health, for instance — you may take part. Giveaways, training, high suggestions, take into consideration what this idea means to your model, and take a look at speaking this to your neighborhood.
Nationwide Spaghetti Day
Probably an in depth second behind pizza, spaghetti is considered one of Italy’s biggest world exports — so it’s greater than worthy of an entire day to have fun it.
When you’re within the food and drinks house, should you’re a restaurant or perhaps a meals blogger, get behind the trigger with Nationwide Spaghetti Day on January 4. Provide specials on spaghetti dishes, new recipes — the one restrict is your creativeness (and your capability for pasta).
January 25 is Reverse Day which is a whole day devoted to celebrating the outdated switcheroo.
The day is widely known by saying precisely the other of what you imply, and as a model you could possibly develop on this idea and actually have some enjoyable with it.
This may very well be utilized to virtually any enterprise who has a humorousness and a love of wordplay, whether or not you’re within the magnificence, retail, vogue, food and drinks or running a blog areas.
That is additionally the form of factor that youngsters simply love, so should you’re a youngsters’s model, then positively don’t get entangled! (see what we did there?).
Spend the day exploring opposites — from reverse flavors to reverse feelings, and even reverse sounds.
Nationwide Cheese Lovers Day
“You possibly can’t make everybody completely happy. You’re not cheese.” ~Nameless
Sure, cheese is a much-loved meals all over the world — in america alone, one third of all milk produced goes into cheese manufacturing. January 20 is Nationwide Cheese Lover’s Day, a extremely scrumptious excuse to get slightly tacky.
Once more, like nationwide Spaghetti Day, should you’re within the meals house, then it’s value getting concerned right here. How about specials on cheese dishes or any artisanal cheeses you promote, a roundup of your favourite cheese-based recipes, or perhaps a tutorial on the way to make your personal?
Make Your Dream Come True Day
Actually one to get the optimistic vibes going (which we may all do with after one other robust 12 months), January 13 is Nationwide “Make Your Dream Come True” Day — and this might apply to any model marketing campaign below the solar. Whether or not it’s an inspiring message within the training house, a marketing campaign targeted on a charitable initiative, or a message associated to bodily and psychological wellness, this can be a nice alternative to unfold the message about being proactive in terms of what you wish to obtain in life.
Replace your designs and campaigns
If you’d like a contemporary search for the brand new 12 months, updating your model is tremendous simple utilizing the wide selection of templates we provide. Having your templates prepared and accessible in our device is the easiest way to maintain the method of designing slick and seamless.
Once we’ve made it tremendous easy like this, creating your content material because the 12 months kicks off can prevent time and trouble – liberating up your vitality to focus in your new targets for the 12 months.
Begin designing proper now — totally free — with GoDaddy Studio.