Make it or break it

This put up initially appeared March 15 on the Skyverge blog.

The checkout flow on your WooCommerce site (or the sites you build and manage for your clients) is one of the make-or-break parts of the entire online shopping experience. After all, checkout is where the final conversion happens. It’s where your store’s visitors become paying customers. So without an optimized checkout flow, you’re at a real risk of losing visitors instead of gaining new customers.

According to the Baymard Institute, the average cart abandonment rate is 69.8 percent—and it’s been in that “seven out of 10 carts are abandoned” range for years. The top reasons for cart abandonment are virtually all things a customer encounters during the checkout flow, including hidden costs, payment or shipping issues, and mandatory account registration.

While you can’t completely eliminate cart abandonment, there are definitely ways to reduce it—optimizing

Shares of ViacomCBS Inc. (NASDAQ: VIAC) fell virtually 4% within the common buying and selling session on Monday and additional declined greater than 3% within the prolonged session.

What Occurred: ViacomCBS mentioned Monday that ViacomCBS Networks Worldwide (VCNI) has agreed to accumulate Latin American broadcaster Chilevisión from WarnerMedia, a division of AT&T Inc. (NYSE: T). The monetary phrases of the transaction weren’t disclosed.

The acquisition of Chilevision will allow VCNI to additional broaden its presence within the Southern Cone of Latin America. The deal can even bolster VCNI’s streaming enterprise with a brand new premium content material library amid growing demand for Spanish language content material throughout platforms together with Paramount+ and Pluto TV.

In the meantime, Bloomberg reported that Credit score Suisse Group AG (NYSE: CS) offered about $2.3 billion price of shares associated to the Archegos Capital fiasco on Monday, greater than every week after different banks

There isn’t any scarcity of how enterprise house owners can spend their time. For on-line enterprise house owners, we’re usually optimizing for both 1) viewers development or 2) income development.

One of many greatest questions we hear from enterprise house owners includes when to prioritize social media and to what diploma. At SPI, we’re massive believers within the energy of e mail. However there are lots of on-line enterprise house owners who’ve constructed massive audiences on platforms like Fb, Instagram, Twitter, LinkedIn, and now even Clubhouse.

However on the subject of social media, issues turn out to be a bit of extra sophisticated if your small business isn’t tied to your private model. Do you create social profiles for your small business, or focus by yourself social channels as a approach to drive consciousness of your small business?

For essentially the most half, SPI has not had any model social

Constructing blocks for website positioning

This submit was initially revealed on Aug. 26, 2015, and was up to date on August 1, 2019.

One key part of each internet web page — each well-optimized internet web page, that’s — is the meta tags. These are the components of the webpage that inform Google and different serps what a web site is named, what it’s about, whether or not search bots can index it, what the key phrases are, the way it ought to look, and even the place it’s situated.

Some meta tags are extra necessary than others, and should you’re not cautious, you’ll be able to waste numerous effort and time making an attempt to fill out tags that actually received’t do your web site any good.

Associated: Newbie’s information to SEO for small enterprise web sites

Fast-start information to meta tags

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Apple Inc. (NASDAQ: AAPL) has expanded its gaming subscription service Apple Arcade by introducing two new recreation classes and including greater than 30 new video games. Apple Arcade now has greater than 180 video games in its catalog.

What Occurred: Apple stated it has launched two new recreation classes – “Timeless Classics” and “App Retailer Greats”, all with no adverts or in-app purchases. Earlier, Apple Arcade had just one class known as “Arcade Originals.”

The “Timeless Classics” class contains new board video games and traditional puzzle video games like “Good Sudoku by Zach Gage,” “Chess – Play & Study,” and “Backgammon.”  The “App Retailer Greats” class brings award-winning video games from the App Retailer to Apple Arcade, together with “Threes!,” “Mini Metro,” and “Fruit Ninja Traditional.”

“Arcade Originals” are playable throughout iPhone, iPad, Mac, and Apple TV, whereas “Timeless Classics” and “App Retailer Greats” can be found on iPhone and

Whether or not it’s for a enterprise or weblog, otherwise you simply need your personal slice of the web, your area is your digital deal with on-line. In case your area is your deal with, your area extension is like your ZIP code in that it provides your web site guests just a little extra details about you.

At first of the web age, area extensions have been extraordinarily restricted. As Make Use Of tells it, “In 1984, the Web Assigned Numbers Authority (IANA) established the primary six area extensions: .com, .edu, .gov, .mil, .org and .internet. Shortly after, the primary two-character nation code area extensions (like .uk and .us) have been established. In 1988, .int was additionally launched.”

Quick ahead to at present, and your area and your area extensions might be simply as distinctive, and totally improbable, as you might be. How …