This put up initially appeared March 15 on the Skyverge blog.
The checkout flow on your WooCommerce site (or the sites you build and manage for your clients) is one of the make-or-break parts of the entire online shopping experience. After all, checkout is where the final conversion happens. It’s where your store’s visitors become paying customers. So without an optimized checkout flow, you’re at a real risk of losing visitors instead of gaining new customers.
According to the Baymard Institute, the average cart abandonment rate is 69.8 percent—and it’s been in that “seven out of 10 carts are abandoned” range for years. The top reasons for cart abandonment are virtually all things a customer encounters during the checkout flow, including hidden costs, payment or shipping issues, and mandatory account registration.
While you can’t completely eliminate cart abandonment, there are definitely ways to reduce it—optimizing