Natasha Williams: A Miami faucet dancer goals of an entrepreneurial future

Should you’ve seen a faucet dancer carry out in or round Miami, likelihood is it was Natasha Williams — or possibly considered one of her college students.

A resident of Little Havana, Natasha fell in love with faucet when she began taking classes at age seven. After attending a highschool for the performing arts, she launched into a profession that included instructing non-public classes and operating a free program for teenagers by means of the Armour Dance Theatre, all of the whereas showing on symphony levels, nightclubs and enterprise conferences each time potential. She even did a TEDx Discuss on the advantages of faucet for character constructing.

“Faucet was my complete life,” she says.


However Natsha all the time knew that the day would come when she wouldn’t need to sustain with the bodily rigor of the faucet way of life.

When COVID quickly shut down most of her work, she got here up with a brand new enterprise thought she hopes will develop right into a second calling: altering the best way ladies purchase and put on press-on nails.

Natasha's blue nail set

The result’s Natasha Nails. Launched final July, she’s constructed up an array of hand-painted press-on nail merchandise that vary from $10 to $60 and provides month-to-month subscriptions for $25 and $45.

Simply as necessary, she’s build up her digital technique and on-line presence to unfold the phrase about her imaginative and prescient for the way ladies ought to take into consideration synthetic nails.

Star Wars press on nails

“I need to make press-on nails good and inexpensive and enjoyable, so folks can combine and match them like they do with purses, sneakers or jewellery,” says Natasha, who will get most of her gross sales leads by way of Instagram, the place she has greater than 5,000 followers.

Even when she doesn’t handle to rework the $2.7 billion nail care business, Natasha Nails might contribute not solely to her personal success however to the Miami economic system.

In keeping with GoDaddy’s Enterprise Ahead analysis mission, which research the financial affect of the 20 million microbusinesses across the nation, every new on a regular basis entrepreneur like Natasha results in the creation of two new jobs along with their very own, on common.

That’s mirrored in financial indicators as properly. Between 2018 and 2020, the unemployment charge of communities fell by .05 share factors each time the density of microbusinesses elevated by one per 100 folks.

Associated: Taking advantage of Miami’s micro-business economic system

The steps to beginning her personal enterprise from dwelling throughout COVID

Natasha’s entrepreneurial story had a decidedly un-storybookish starting. A trend lover, she all the time preferred to have her nails completed to match her outfit.

However in March, simply because the brick-and-mortar enterprise world was shutting down, she developed a nasty case of contact dermatitis after a go to to a nail salon.

“It was terrible, and the worst half is there’s no remedy,” she says. “When you develop the allergy, you will have it for all times.”

Miami metro area snapshot

Decided to search out synthetic choices for herself, she quickly found that the glues utilized by many synthetic nail manufacturers might additionally deliver on allergy symptoms. That left press-on nails that use adhesive tabs as her solely possibility.

However regardless of looking out on-line, Natasha merely didn’t discover any she liked.

“They appear plastic relatively than painted, so it doesn’t appear to be you had your nails completed,” she says. She discovered a provider of clear or impartial fashions, and started portray them whereas she watched TV on the finish of a busy day of tapping.

Buoyed by constructive feedback from pals and strangers, she determined to place the MBA she’d earned from Florida Worldwide College to work.

After just a few months of making nails for herself, in June she created a web site utilizing GoDaddy (and was thrilled the area was not taken) and shortly added ecommerce capabilities.

Associated: Micro-businesses maintain regular within the storm

Development is tied to a powerful digital technique

Natasha gallery

Natasha understands that her future enterprise success will rely upon her digital savvy. That’s why she’s developed a complete 18-point every day to-do checklist of how to extend her on-line presence, comparable to leaving feedback on high beauty-related websites, posting to her weblog and creating video games on Instagram Dwell.

“I’m approaching 5,000 Instagram followers, and I’ve round 70 subscribers to my weekly e mail,” she says. “So issues are progressing!”

She hopes that the place her digital buzz leads, {dollars} will observe. She desires the $500 in month-to-month gross sales she expects to hit by midyear to be the start of a fruitful entrepreneurial journey.

“I actually take pleasure in doing this and I would like the enterprise to develop massive, till we’re promoting at Goal,” she says. “However the whole lot is a step at a time. Dance has proven me that even when issues get powerful, you simply must maintain pushing by means of.”

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