Made in America: Season 3

Thriving within the desert

The panorama of Phoenix and its surrounding areas nonetheless beckon pictures of the Wild West — dusty, oppressively sizzling summers; a tumbleweed rolling by a saguaro cactus; rattlesnakes and scorpions. However, Phoenix and the encircling areas are a lot greater than the times of yore. In response to 2020 census information, Phoenix was the fastest-growing massive U.S. metropolis between 2010 and 2020 and two suburbs of Phoenix — Goodyear and Buckeye — are two of the fastest-growing U.S. cities in that decade. Not solely is there potential for financial development, however residents have additionally already proved that they’ve what it takes to excel in small enterprise.

Made in America, GoDaddy’s documentary collection showcasing the struggles and success of extraordinary entrepreneurs is utilizing season three to shine a lightweight on Arizona. Fittingly, GoDaddy’s headquarters are situated in Tempe, Arizona, a part of the bigger Phoenix panorama and residential to Arizona’s largest college.

We really feel a deep connection to the entrepreneurs within the Valley of the Solar as a result of we’ve been there.


Phoenix gives a novel alternative for the season. Empower, GoDaddy’s philanthropic program that equips entrepreneurs in additional than 40 cities with the instruments they should thrive, has a powerful presence in Phoenix.

GoDaddy additionally has sturdy relationships with enterprise companions and native consultants that can convey compelling entrepreneurial tales and revered consultants to the forefront of the collection. The state’s polar and divided political local weather permits for distinctive views on core points and entrepreneurial alternative gaps for immigrants and Native and Indigenous Peoples.

Season three of Made in America is taking us on a journey with two distinctive entrepreneurs — Dizzie Ramsey and Cherilyn Yazzie.

Dizzie Ramsey, Simply Power Leisure

Dizzie Ramsey is a born entertainer. Utilizing his excessive power and humor, he has loved 20-plus years within the leisure trade because the MC for the Harlem Globetrotters and dealing for Radio Disney, the Phoenix Suns and Nickelodeon. Touring has taken him to all 50 states.

He began Simply Power Leisure (JEE) 5 years in the past. The corporate serves and entertains youngsters and the aged, specializing in youngsters with disabilities and sicknesses and partnering with native senior facilities. The leisure firm additionally companions with bigger companies for team-building occasions.

Dizzie began JEE to do one thing that didn’t place the total burden of leisure on himself. He noticed it as a possibility to coach others and cross on his power and fervour for leisure whereas bringing pleasure to others.

The COVID-19 pandemic has been robust on the leisure trade, and JEE isn’t any exception. The character of lockdowns and restrictions just about shut down all enterprise.

He financially supported his staff in the course of the hardest instances of the pandemic, ensuring his colleagues might pay their payments and bills.


The social unrest and racial divide that has intensified and been dropped at the forefront of society has additionally created a battle for Dizzie and JEE. He feels battle in his career and its notion as “the assistance” displaying as much as occasions for an viewers that’s typically prosperous and white, and the shortcoming to talk his thoughts on key points to not alienate his shopper base and probably lose enterprise.

However Dizzie pushes on to create pleasure and leisure for the neighborhood. JEE is working with the Treasure Home, a house for adults with all talents run by the Kurt Warner Basis, for an upcoming occasion. Dizzie can also be working towards a partnership settlement for JEE to be the leisure associate of the native Indoor Soccer League.

Cherilyn Yazzie, Espresso Pot Farms

Cherilyn Yazzie is aware of the significance of wholesome consuming. As a social employee for greater than a decade, and a Navajo girl, she managed the diet providers division for Navajo County Public Well being.

She regularly advisable nutritionally dense and healthful meals however realized that wasn’t all the time doable for her shoppers.

Contemporary fruit and veggies weren’t all the time available, particularly to these situated on Navajo Nation reservations, the place a meals desert exists.

So, she determined to do one thing about it.


Cherilyn Yazzie

She and her husband, Mike, began Espresso Pot Farms. Utilizing a greenhouse, drip irrigation, cautious soil administration, and different methods, they produce recent produce regardless of the cruel desert situations and lack of water.

Since 2016, they’ve been working and working the farm, offering recent produce to the Navajo Nation.

Her purpose is to get others inside the Nation into farming in order that an increasing number of alternatives for nutrient-rich, recent meals can be found, and future generations will proceed to be wholesome, stay lengthy, and be capable of proceed to share the traditions and tradition of the Navajo.

Working and promoting primarily from farm stands contained in the reservation, Cherilyn and Mike needed to alter when the COVID-19 pandemic shut down these stands. They launched their first community-supported agriculture (CSA) motion and have been in a position to promote in some farmer’s markets each on and off the reservation.

Having to lease the land they farm from the Navajo Nation and dealing nearly fully off the grid — no working water, no electrical energy and minimal web service — Cherilyn and Mike say that if they’ll make a farm work, anybody can. They’re centered on persevering with to develop their CSA, getting their web site up and working, and studying extra about advertising and marketing their model and their enterprise to allow extra individuals of their neighborhood and past stay wholesome lives.

Be a part of us on Oct. 14, 2021, for the third season of Made in America as we study extra concerning the obstacles overcome by Arizona entrepreneurs and the way they thrive and assist their communities within the Grand Canyon State.

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