Kena Peterson | Member Tales

A full branding expertise

Kena Peterson operates Shiny Concepts Web site Design, an company primarily based in Parker, CO that provides an array of companies rooted in net design. Meet up with her on Fb, Instagram and LinkedIn.

The who:

Given a enterprise identify is so central to a model, we are inclined to put plenty of significance on it. How did you arrive at a reputation, and the way do you’re feeling about it now that you just’ve been in enterprise some time?

I understand how essential naming your online business could be — and I believed lengthy and laborious about what identify would present my artistic and enjoyable aspect whereas nonetheless telling my viewers what my enterprise does. I preferred the concept of utilizing a lightweight bulb and thought it conveyed creativity, pleasure, lightheartedness, openness and extra. The identify “brilliant concepts” simply appeared to suit!

With some manufacturers, location is a key part. Is there something concerning the place you reside and work that’s formed your personal model?

I didn’t actually think about the placement as a key part of the branding of my enterprise as a result of many of the work I do is for companies situated throughout the nation. These companies won’t even know the place Parker is situated. For me, location didn’t form my model.

How would you describe your skilled expertise and background?

I graduated from faculty with a Technical Communications and Journalism diploma. I labored in native authorities doing communications and public info for 5 years earlier than I opened my very own web site design enterprise.

Not solely did I find out about writing, branding, public engagement, calls to motion, graphic design, particular occasion planning, video manufacturing and web site design, I used to be in a position to take these expertise and expertise and use them to assist my web site shoppers and constantly construct my enterprise.

May you describe the scope of your operation?

I’m a one-person web site design firm who loves working with small companies. I assist with branding and brainstorming and love working with the choice makers. I contract with native search engine optimization professionals, video producers, photographers, social media consultants and extra to have the ability to supply my shoppers a full branding expertise.

Some entrepreneurs describe an aha! second, the moment they determined it was time to take issues into their very own arms. May you describe any of these moments you’ve had?

I knew it was time to start out my very own enterprise nearly 15 years in the past. I had one toddler in daycare as was due with my second child after I realized that I needed to have the ability to expertise my kids’s “firsts.”

I additionally came upon that having two kids in daycare was going to be far too costly. I now not needed to be confined to a standard 9 to five job whereas daycare raised my kids.

I relied on what I had discovered at my jobs and the relationships I had made throughout the neighborhood to make the concept of proudly owning my very own enterprise a actuality.

Now I can nonetheless be artistic, work with professionals, develop as a enterprise proprietor and nonetheless be a mother to my three kids. It’s superior to have the ability to dictate my very own schedule and determine which jobs to tackle.

The what:

What sort of tasks do you favor to work on?

My favourite tasks to work on are web site redesigns and new web site tasks. I additionally get pleasure from branding/graphic design tasks.

May you describe your typical shopper (in case you have a typical shopper)?

Small companies with a number of proprietor/decision-makers. I particularly get pleasure from working with nonprofits and arts-related companies. Municipalities are additionally typical shoppers for me.

Generally we’re ready the place it’s mandatory to show down tasks. What do these conditions appear to be for you, and the way do you handle them?

It was once very troublesome for me to show down tasks — however now I’ve extra choices. As I’ve grown my enterprise, I’m at some extent the place I don’t must take each and all shoppers.

If the shopper goes to be too demanding or unrealistic, I attempt to discover a work round or a distinct resolution. If that doesn’t work, I often ship them to a different individual I like to recommend.

Efficiency is all the time essential, however generally now we have to pay shut consideration to worth as effectively. How do you place GoDaddy services and products to your shoppers?

Efficiency and worth with regard to net merchandise is extremely essential to me. This is the reason I solely use GoDaddy internet hosting and area companies for all of my shoppers.

I ALWAYS suggest GoDaddy for a wide range of causes together with value, customer support, ease of use and availability.

I additionally use the updating software program below GoDaddy Professional for each shopper. I discover GoDaddy Professional to be extremely worthwhile because it does backups, displays uptime/downtime, updates plugins and extra.

May you describe a venture that you just really feel exemplifies you at your greatest?

I actually love working with nonprofit teams. One among my favourite tasks is the web site and branding work I not too long ago did for the Aurora Cultural Arts District.

The how:

An apparent metric for measuring our personal success is how a lot you bought paid versus how a lot time it took. In your expertise, what are the benefits and disadvantages right here?

After I have a look at whether or not a venture was profitable or not, I have a look at a number of various things. Did the venture go easily? How because the communication? Was the timeline adopted? Did the shopper pay in a well timed matter?

If I can reply principally “sure,” then I really feel prefer it was profitable.

Whereas generally irritating, I do know that ultimately, if my shopper is proud of their new web site, the venture was successful. Generally issues take for much longer than anticipated. I’d say that more often than not, my ratio to time spent versus how a lot I bought paid are fairly even.

How does GoDaddy Professional match into what you do? May you suggest any methods to get essentially the most worth out of it — particularly to somebody simply beginning out?

GoDaddy Professional is a recreation changer! It acts as a large venture supervisor, password keeper, updater, monitor and extra. Having the whole lot in a single dashboard the place I can monitor the whole lot is wonderful and so useful.

Earlier than this service was out there, one must login to every web site individually and monitor by means of e mail.

If I acquired an e mail reminding me to replace to the most recent model of WordPress, I must manually login to every web site I managed. GoDaddy Professional makes each day that I work higher and extra organized.

I’d suggest logging in and including every web site to the dashboard and revel in watching GoDaddy Professional handle the small print.

Think about you would journey again in a time machine to some extent the place you had been like, Neglect this. I’m achieved! What recommendation would you give your self?

I’ve had a number of moments the place I ponder “what am I doing? I ought to simply give up!” I didn’t get pleasure from these moments however they did make me step again, take a deep breath and take into consideration WHY I made a decision to get into enterprise for myself.

I could possibly be finally artistic. I might work after I needed. I might spend time with my household….

As soon as I take into consideration all the good causes to personal my very own enterprise, one cranky shopper turns into only a small bump within the street. There’s additionally one thing extremely particular about your kids seeing you’re employed for your self. I imagine it provides them a way of delight and teaches them the facility of an entrepreneurial spirit.

What’s your parting shot for individuals who need to be such as you once they develop up?

I’d recommend surrounding your self with individuals who have comparable objectives. I belong to a couple completely different networking teams with different entrepreneurs and I discover their help invaluable.

Studying from others who will probably run into the identical hurdles or who’ve already jumped over these hurdles helps me grown as a enterprise proprietor.

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