As an entrepreneur, you’ll want to be a jack of all trades—creating enterprise concepts, advertising and marketing, public talking, mastering funds and money movement, and far more. However there’s one space that usually leaves enterprise homeowners paralyzed with concern: Writing. How do you create content material in case you’re not a author?!
As everyone knows, as of late being a “content material creator” is a requirement for constructing your on-line enterprise. Offering worth by way of creating helpful content material helps to develop your viewers, builds TRUST together with your viewers, establishes you as an authority inside your trade, and invitations folks into your ecosystem.
Such a content material, additionally referred to as content material advertising and marketing, is all about creating content material that can invite folks to return to you due to the worth you provide, as a substitute of simply pushing out a message by way of promoting or conventional advertising and marketing.
Content material advertising and marketing consists of weblog posts, electronic mail newsletters, social media, podcasts, YouTube movies, and different content material that individuals truly wish to devour. This content material does not contain the “exhausting promote” you set in your advertising and marketing and promoting efforts. Content material advertising and marketing is extra about providing assist, constructing relationships, constructing belief, and constructing your group of superfans.
Content material advertising and marketing is nice, nevertheless it additionally requires numerous writing, even in case you’re making a YouTube video or podcast.
So . . . what in case you’re not a author? What in case you’re simply not good at it, or don’t like doing it? What in case you simply don’t have the time?
Don’t despair! Listed below are some hacks you could make use of that can enable you create nice written content material that can enable you construct your online business.
Rent a Author
It is a no-brainer, proper? When you have the means to rent another person to do your writing for you, then, by all means, rent away! This can help you give attention to what you do finest.
So how do you go about hiring a contract author? Ask round and see if anybody in your community can suggest a author. Publish a message on LinkedIn, or go to one in all these platforms that may match you with a contract author.
Fiverr is a superb web site the place you could find writers who’ve expertise with nearly any sort of writing, whether or not it’s articles/weblog posts, white papers, gross sales and advertising and marketing copy, or ebooks. You can too rent editors and proofreaders.
On Fiverr, you may browse the profiles of freelance writers obtainable for rent, and see which one could also be an excellent match in your wants. UpWork is the same web site.
Don’t be afraid to rent somebody to assist, even when it’s for just a few hours every week, or one undertaking at a time. If the author is an effective match, it’s possible you’ll even ultimately wish to ask them to return onto your crew full-time. Hiring freelancers is an effective way to get to know somebody earlier than you rent them.
However what in case you don’t have the cash to rent somebody?
Faucet Your Workforce
When you have a crew, even when they’re not in an official “writing” position, faucet them to see if they may contribute.
You is likely to be stunned that there are good writers on the market who aren’t in an official writing position. So see if crew members can give attention to a selected matter they’ve experience in, and ask them to contribute frequently.
At SPI, we now have a number of folks on our crew who write content material, together with me; our senior author, Ray Sylvester; our co-CEO Matt Gartland; Sara Jane Hess, and David Grabowski from our podcasting crew; and Jillian Benbow and Jay Clouse, from our CX crew.
When you have somebody in your crew who is sweet at enhancing, you can too file an audio “mind dump.” That is the place you file your ideas and concepts for a weblog put up, after which have another person edit the content material right into a cohesive article.
Repurpose Current Content material
You most likely have already got content material you could repurpose to make weblog posts, electronic mail content material, and even social media posts.
Do you have got a web-based course? If that’s the case, take one module, or chapter, of that course and edit it all the way down to create a weblog put up. At SPI, we just lately did that with this weblog put up on learn how to nail your online business concept.
We took one chapter from the Sensible From Scratch course, and we turned it into an article.
You would possibly assume, “What if folks know the weblog put up is taken from course content material? That’s dishonest!”
No, it’s not. It’s offering your viewers with beneficial data by way of a couple of medium. Weblog content material is free. So providing free content material from a paid course is including worth. Simply watch out to not give away an excessive amount of content material free of charge, or that can devalue your paid content material. However a slice right here and there’s a sensible method to reuse content material and serve your viewers.
You can too reuse content material out of your podcast, in case you have one, and YouTube movies. Take the transcripts, consider them to see what content material will work finest in a weblog format, and edit them down.
Strategically reusing content material is sensible and environment friendly.
Invite Visitor Bloggers to Contribute
Is there somebody in your community who can write beneficial content material on subjects that can profit your viewers? Attain out to them and see if they’d be fascinated by writing visitor posts. Ideally, these could be individuals who have a considerably substantial viewers, so that you’re killing two birds with one stone—you’re offering content material for your viewers, and when a visitor blogger promotes the put up to their very own viewers, you’ll get some new eyes studying your content material.
Make sure that the visitors know your viewers and the varieties of subjects you cowl in your weblog. Counsel subjects they will write about, or collaborate to give you subjects. When their put up is printed, counsel methods the visitor can promote the put up to their very own viewers so you may get extra site visitors to your web site.
At SPI Media, we often invite visitors to write down for our weblog, together with this one from our buddy Heather Osgood, founding father of True Native Media, on learn how to flip your podcast right into a worthwhile enterprise.
Curate Content material
Whether or not it’s for a weblog put up or your weekly e-newsletter, curating content material is an alternative choice for offering worth to your viewers with out having to personally churn out a 2,500-word unique article.
Curating content material is just placing collectively a number of items of content material that you’ve discovered fascinating and assume your viewers will like. As an illustration, a weblog put up may include an inventory of articles (with hyperlinks) from different publications that you just’ve discovered useful on subjects associated to your trade.
Once more, this may increasingly seem to be a cop-out. Nevertheless it’s not! Individuals like comfort, and having hyperlinks to a number of articles multi function place saves them effort and time.
Survey Your Viewers
Enlist your viewers that will help you write content material! You are able to do this by surveying them and utilizing their solutions to create weblog posts. At SPI Media, we sometimes use a Typeform survey to ask our viewers a query. Then we collect the solutions and put them collectively in a weblog put up. It is a smart way to offer fascinating data, and likewise join together with your viewers.
Final Might, early within the COVID pandemic, we surveyed our viewers and requested them, “What’s providing you with hope?” A number of folks responded to our survey, and we compiled their solutions on this highly effective weblog put up.
Leverage the Energy of Lists
A listing of suggestions or suggestions is a simple method to pull collectively content material that doesn’t require numerous analysis and writing.
About as soon as a month, our podcasting crew places collectively an inventory of their favourite podcasts. They write a paragraph about every one, and inform readers why the podcast is sweet. Sounds easy-peasy, proper?
You may do that for something. What are your prime ten really useful on-line enterprise instruments? What are the most effective enterprise books you’re studying proper now, and what do you want about them? What are the highest 5 issues that helped you begin your online business? Giving folks recommendation by way of an inventory is an effective way to create beneficial content material.
In case you’re good at asking questions and being curious, then you’ll most likely be good at interviewing.
- Interview an skilled on a subject that you just assume will assist your viewers. At SPI Media, we frequently interview entrepreneurs who’re doing wonderful issues.
- Interview folks in your viewers who’ve discovered success, and write successful story in your weblog. Individuals like to examine folks similar to them who’re succeeding.
- Interview a mentor or somebody you look as much as. Ask them for recommendation, and create a weblog put up with the solutions.
In case you file a video of your interviews, it may be utilized in many alternative methods: for a podcast, a video in your Tube channel, as a weblog put up. You may get numerous mileage from only one interview!
If you wish to study extra about creating content material, listed below are some suggestions from Pat about learn how to create content material whenever you’re a busy, starting entrepreneur.