It is a visitor publish by Alban Brooke, head of selling at Buzzsprout, a incredible platform for launching and rising your podcast.
Creativity is difficult work. Whether or not you launch a brand new podcast episode each week or as soon as a month, arising with constantly high quality episode concepts can really feel like numerous stress. This demand for constant content material is without doubt one of the main gamers within the podfade phenomenon and a difficult side of being an unbiased podcaster. On this article, we’ll lay the muse for excellent content material, share sensible strategies for arising with new episode concepts, and description methods to domesticate creativity all through your podcasting journey.
Listed here are the 4 methods to maintain the podcast episode concepts flowing!
#1. Lay the groundwork: Know your viewers
In the end, your content material concepts will not get far and not using a stable understanding of your target market and what they wish to hear. And the way effectively your concepts land when you select them is closely depending on getting this step proper.
So in case you aren’t already clear on the viewers you wish to attain, that is an important place to begin.
Understanding your viewers does not solely show you how to develop extra concepts for episodes but additionally retains you from experiencing artistic burnout. In case you’re making an attempt to create content material for an viewers whose wants you are not acquainted with, you may run dry fairly rapidly.
So in case you do not have already got a superb learn in your viewers, begin by asking your self who you wish to attain along with your content material, being as particular as you’ll be able to. What’s your target market’s age and geographic location? What are their struggles, targets, and pursuits?
Some podcasters discover it useful to create an avatar to visualise who you wish to attain.
A well-defined listener demographic narrows your focus, offers you invaluable perception, and goes a good distance towards connecting you with a wealth of podcast subject concepts.
#2. Discover out what’s already been finished
Earlier than you attempt to develop concepts for episodes, it is best to survey the land to see what’s already been finished along with your podcast subject. From there, you’ve gotten a robust basis for arising with your personal distinctive angle on the difficulty.
In case you do not but have any concepts, researching the competitors might help get your gears turning. And when you’ve got a imprecise thought for a doable episode, you need to use this analysis to see what different creators have finished with the subject. Listed here are a few methods you can begin.
Analysis rivals & fill within the gaps
Researching episodes in your podcast’s style is a strong device for seeing what floor is already coated and what gaps nonetheless exist. The one means you’ll be able to fill in stated gaps is to constantly regulate different podcasters’ content material and do one thing totally different from the remaining.
Get your hands on different exhibits and discover methods to reply questions higher than they have been earlier than. You can even spin a subject that is been finished a thousand instances earlier than with your personal distinctive take.
You’ll be able to go to Apple Podcasts > Browse > Classes to seek out your podcast’s style and search the highest exhibits inside its class, or simply search a subject within the search bar. Shopping different podcast episodes is a good way to rapidly survey your style and see what sort of content material is on the market.
You can even run extra particular searches utilizing instruments like Pay attention Notes for a deeper, extra superior search. This device helps you to tailor searches to rapidly get an thought of the exhibits inside your podcast’s area of interest.
Search the subject on YouTube
Much like researching the competitors on Apple Podcasts (previously iTunes) or Spotify, YouTube is a good way to see what individuals are already doing along with your subject with the intention to veer from it with your personal tackle the topic.
This methodology works finest as a option to see what’s already been finished along with your subject thought, vs. discovering new ones—though you may find yourself discovering some alongside the best way.
When you get an thought of what content material exists round a subject, you may have a way of what you are able to do to face out. From right here, you may get extra artistic utilizing instruments to assist generate particular concepts.
Creativity is not nearly ready for inspiration to strike; there are various instruments and ways you’ll be able to make use of to assist get your gears turning. Listed here are ten strategies you need to use once you want some help brainstorming episode concepts.
Reply the Public
Reply the Public takes the info from over 3 billion every day Google searches and places them into one massive effectively of knowledge—and it is a treasure trove of episode concepts for podcasters.
The device works by taking information from engines like google like Google and gathering each phrase and query the general public asks about nearly any subject you’ll be able to think about. To illustrate you’ve gotten a podcast on entrepreneurship and are contemplating doing a podcast episode on getting began. Simply enter “entrepreneurship” within the search bar (it is often finest to maintain your search to 1 or two phrases vs. a phrase or query).
The location breaks down your subject into questions associated to the subject, comparisons that will help you herald different associated points, and even an inventory of frequent searches for every letter of the alphabet (i.e., “entrepreneurship books,” “entrepreneurship programs,” and so on.).
“Google searches are a very powerful dataset ever collected on the human psyche.” — US information scientist Seth Stephens-Davidowitz
Reply the Public offers non-paying prospects one free search per day, and the excellent news is that is greater than sufficient for podcasters. One search offers you lots of of concepts per subject the primary time round and sufficient to chew on for fairly some time.
In order for you limitless searches and a deeper dive into different professional options, you’ll be able to improve to the Professional plan for $99/month (and cancel anytime). Once more, this is not crucial for the overwhelming majority of podcasters, and the free model ought to just do wonderful.
Google the alphabet
In our opinion, Reply the Public is one of the best ways to get an alphabetized listing of searches in your subject. However what in case you do not just like the platform, really feel stifled by the once-a-day search restrict, or simply wish to do the analysis your self? You should use the “Google the alphabet” approach to entry a number of the identical data—with a bit of extra footwork in your finish.
Right here’s how you can do it. Open Google and enter your podcast’s subject. For instance, you may enter “entrepreneurship for” or just “entrepreneurship.”
Then, enter the primary letter of the alphabet after your search phrase to let Autocomplete work its magic. Different concepts robotically generate once you kind in “a,” letting you see what folks seek for associated to your entry.
Subsequent, enter “b” and proceed going by the alphabet till you get sufficient concepts jotted down. You’ll be able to return and alter your phrase or query to get extra concepts or a barely totally different slant on the subject, and this will often get you fairly far.
Once more, Reply the Public does this for you robotically, however it may be useful to know how you can do it your self, too.
Ask your social media followers
Social media platforms like Instagram and Fb have made it easy to run polls, take Q&As, and keep related along with your viewers’s struggles and questions.
In case you aren’t already acquainted with this characteristic, simply take an image or video in your tales, choose the “ballot” icon and place it in your publish. You’ll be able to ask questions like “What content material would you like extra of?” or “What’s one thing you marvel about however are afraid to ask?”
You can even flip the tables and run a Q&A to let your viewers ask you the questions. Working social media Q&As is a good way to get content material concepts with little effort.
Ask your podcast viewers
If you do not have a giant social media presence but, you’ll be able to straight ballot your podcast viewers as an alternative.
Asking questions through the podcast is a wonderful option to attain your core viewers and most loyal listeners—the individuals who care most in regards to the content material you create.
One of the direct methods to get suggestions out of your viewers is by posting a survey in your present notes utilizing a device like Survey Monkey. You’ll be able to announce the survey in your episode and even present an incentive for finishing it, like a free e-book, information, or cheat sheet.
Researching your subject is nice, however nothing beats getting suggestions straight out of your viewers to make use of as inspiration for future content material.
Search Reddit & Quora
Reddit and Quora are community communities that includes boards based mostly round folks’s pursuits and exist for almost each subject conceivable.
These platforms are a superb means for podcasters to get contained in the heads of the general public to get you brainstorming and assist join you with particular, area of interest questions you would not discover elsewhere.
Persevering with with the entrepreneurship instance, you’ll be able to search these communities for associated subreddits and see what sorts of questions the general public has about it.
Boards entice folks passionate in regards to the subject, making them nice sources for locating these nitty-gritty questions and untapped subjects.
As a bonus, when you’ve got an episode that solutions a query, you’ll be able to freely promote your personal podcast (within the type of a solution). So that you may entice some new listeners within the course of!
Make an inventory of all of your concepts (good and dangerous)
A few of the finest podcast concepts come from writing down all of your concepts—with out judgment or holding again. Simply listing out your ideas till you hit a chosen quantity, as an example 50. In case you write 50 concepts, you may not solely get your creativity flowing, however you may probably provide you with a number of distinctive concepts you would not have considered in any other case.
In case you desire, you’ll be able to put aside a chosen time, say 20 minutes, to put in writing as many concepts as you’ll be able to on a sheet of paper or in your Notes app.
The primary takeaway right here is to not second guess your ideas, overthink, or hesitate to put in writing them down. And once you discover a good suggestion, you’ll be able to flesh it out utilizing the same approach known as freewriting.
Take the thought you wish to discover, and write out your stream-of-consciousness ideas. Set a timer and write every thing that pops in your head. You will shock your self with the concepts you’ll be able to generate once you calm down, decrease the stakes, and get your pondering mind out of the best way.
Superior searches on Google & Twitter
Twitter could be a superb device for seeing what individuals are saying a couple of given subject, and a easy search in your subject material can yield numerous useful outcomes. For much more tailor-made outcomes, you need to use the superior search filters to slender your search by date, hashtags, accounts, and mentions.
You should use Twitter’s search choice as a time capsule to view previous conversations or keep present with what’s trending.
Google additionally has a sophisticated search device that permits you to tailor your search outcomes with extra precise parameters. Most individuals utilizing Google outcomes cease after the primary one or two pages, and in podcasting, utilizing the identical sources can result in numerous repeated content material.
Narrowing your focus utilizing superior search instruments is essential to discovering extremely related, comparatively untapped podcast concepts.
Be a part of Fb teams
Like Quora and Reddit, Fb teams function a useful discussion board the place folks collect and talk about a given subject in additional depth.
You’ll be able to be part of a handful of Fb teams associated to your subject and infrequently browse the web page to see what individuals are saying. You will probably discover numerous questions, acknowledge some frequent themes, and get nice podcast concepts from threads.
Contemplate the other viewpoint
Additionally known as asymmetrical pondering, finding out the other viewpoint of a given subject is a mind-expanding apply that opens you as much as an even bigger image and may immediate extra concepts to your episodes.
You can even research alternative ways folks strategy the identical subject, query, or downside. Taking in conflicting or paradoxical concepts can make clear your personal ideas on the difficulty and hold your content material well-rounded and dynamic.
#4. Domesticate the behavior of creativity
The concepts listed above work finest as a part of a constant behavior versus a last-minute effort to develop podcast content material. Listed here are a few ideas that will help you domesticate the behavior of creativity and combine it into your workflow.
Schedule time to brainstorm
Developing with high quality content material concepts might be essentially the most essential side of making a profitable podcast, so it is a good suggestion to schedule time particularly devoted to content material thought era and brainstorming.
Scheduling blocks of time, and even a whole day, solely for arising with content material helps you keep one step forward of the sport and will get you within the behavior of being artistic as an alternative of ready for inspiration to strike.
Keep in mind, as a podcast host, it is solely as much as you ways typically you publish new podcast episodes. You’ll be able to construct in scheduled gaps between episodes in case you really feel overwhelmed on the thought of posting new content material each week.
Use a spreadsheet to remain organized
When you begin arising with podcast subject concepts, you may want an organized option to hold monitor of all of them. Utilizing a spreadsheet actually pays off right here, and a bit of group can release priceless psychological area you need to use to focus in your content material.
You should use this free Buzzsprout podcast concepts spreadsheet to function a content material calendar for months, or perhaps a 12 months, forward of time. (Simply go to File -> Make a duplicate.)
Preserve the Podcast Episode Concepts Coming
To recap, arising with podcast episode concepts takes a four-pronged strategy:
- Know your viewers
- Survey the competitors
- Use the correct analysis instruments and strategies
- Be persistent about cultivating the psychological behavior of creativity
Content material era is a giant a part of podcasting, whether or not you produce content material about tech or the humanities, and it requires persistence and dedication. We hope the following tips might help you combine the apply into your workflow in a means that feels possible for the long run!
Have not nailed down your podcast’s general idea but? Take a look at SPI Media’s full podcasting tutorial and our weblog publish on untapped podcast concepts for extra content material inspiration and podcasting ideas.
Alban Brooke is a former lawyer and the Head of Advertising and marketing at Buzzsprout, one of many largest podcast hosts on the earth. Since 2014, he has helped over 200,000 folks launch their very own podcasts by Buzzsprout. He co-hosts two podcasts, Tips on how to Begin a Podcast and Buzzcast. He lives in Jacksonville Seaside, Florida along with his spouse and daughter. You’ll find him on Twitter, LinkedIn, Instagram, and Fb.