This can be a visitor put up by Alban Brooke, head of selling at Buzzsprout, a improbable platform for launching and rising your podcast.
Creativity is tough work. Whether or not you launch a brand new podcast episode each week or as soon as a month, arising with constantly high-quality episode concepts can really feel like loads of stress. This demand for constant content material is among the main gamers within the podfade phenomenon and a difficult facet of being an impartial podcaster. On this article, we’ll lay the inspiration for nice content material, share sensible strategies for arising with new episode concepts, and description methods to domesticate creativity all through your podcasting journey.
Listed here are 4 methods to maintain the podcast episode concepts flowing!
#1. Lay the groundwork: Know your viewers
Finally, your content material concepts will not get far with out a stable understanding of your audience and what they wish to hear. And the way effectively your concepts land when you select them is closely depending on getting this step proper.
So for those who aren’t already clear on the viewers you wish to attain, that is a necessary place to start out.
Figuring out your viewers would not solely show you how to develop extra concepts for episodes but in addition retains you from experiencing inventive burnout. In case you’re attempting to create content material for an viewers whose wants you are not accustomed to, you will run dry fairly rapidly.
So for those who do not have already got an excellent learn in your viewers, begin by asking your self who you wish to attain along with your content material, being as particular as you’ll be able to. What’s your audience’s age and geographic location? What are their struggles, objectives, and pursuits?
Some podcasters discover it useful to create an avatar to visualise who you wish to attain.
A well-defined listener demographic narrows your focus, provides you invaluable perception, and goes a great distance towards connecting you with a wealth of podcast matter concepts.
#2. Discover out what’s already been carried out
Earlier than you attempt to develop concepts for episodes, it is best to survey the land to see what’s already been carried out along with your podcast matter. From there, you’ve a powerful basis for arising with your personal distinctive angle on the problem.
In case you do not but have any concepts, researching the competitors can assist get your gears turning. And in case you have a obscure concept for a attainable episode, you should use this analysis to see what different creators have carried out with the subject. Listed here are a few methods you can begin.
Analysis rivals & fill within the gaps
Researching episodes in your podcast’s style is a strong instrument for seeing what floor is already lined and what gaps nonetheless exist. The one method you’ll be able to fill in mentioned gaps is to constantly regulate different podcasters’ content material and do one thing completely different from the remaining.
Get your hands on different exhibits and discover methods to reply questions higher than they have been earlier than. You too can spin a subject that is been carried out a thousand occasions earlier than with your personal distinctive take.
You’ll be able to go to Apple Podcasts > Browse > Classes to seek out your podcast’s style and search the highest exhibits inside its class, or simply search a subject within the search bar. Searching different podcast episodes is a good way to rapidly survey your style and see what sort of content material is on the market.
You too can run extra particular searches utilizing instruments like Hear Notes for a deeper, extra superior search. This instrument permits you to tailor searches to rapidly get an concept of the exhibits inside your podcast’s area of interest.
Search the subject on YouTube
Just like researching the competitors on Apple Podcasts (previously iTunes) or Spotify, YouTube is a good way to see what persons are already doing along with your matter to be able to veer from it with your personal tackle the topic.
This technique works finest as a option to see what’s already been carried out along with your matter concept, vs. discovering new ones—though you may find yourself discovering some alongside the best way.
When you get an concept of what content material exists round a subject, you will have a way of what you are able to do to face out. From right here, you may get extra inventive utilizing instruments to assist generate particular concepts.
Creativity is not nearly ready for inspiration to strike; there are numerous instruments and ways you’ll be able to make use of to assist get your gears turning. Listed here are ten strategies you should use if you want some help brainstorming episode concepts.
Reply the Public
Reply the Public takes the info from over 3 billion each day Google searches and places them into one massive effectively of knowledge—and it is a treasure trove of episode concepts for podcasters.
The instrument works by taking information from search engines like google and yahoo like Google and accumulating each phrase and query the general public asks about just about any matter you’ll be able to think about. For instance you’ve a podcast on entrepreneurship and are contemplating doing a podcast episode on getting began. Simply enter “entrepreneurship” within the search bar (it is often finest to maintain your search to at least one or two phrases vs. a phrase or query).
The positioning breaks down your matter into questions associated to the subject, comparisons that can assist you herald different associated points, and even an inventory of widespread searches for every letter of the alphabet (i.e., “entrepreneurship books,” “entrepreneurship programs,” and so forth.).
“Google searches are a very powerful dataset ever collected on the human psyche.” — US information scientist Seth Stephens-Davidowitz
Reply the Public provides non-paying clients one free search per day, and the excellent news is that is greater than sufficient for podcasters. One search provides you tons of of concepts per matter the primary time round and sufficient to chew on for fairly some time.
In order for you limitless searches and a deeper dive into different professional options, you’ll be able to improve to the Professional plan for $99/month (and cancel anytime). Once more, this is not vital for the overwhelming majority of podcasters, and the free model ought to just do advantageous.
Google the alphabet
In our opinion, Reply the Public is one of the simplest ways to get an alphabetized checklist of searches in your matter. However what for those who do not just like the platform, really feel stifled by the once-a-day search restrict, or simply wish to do the analysis your self? You need to use the “Google the alphabet” approach to entry a few of the similar data—with a bit extra footwork in your finish.
Right here’s the way to do it. Open Google and enter your podcast’s matter. For instance, you could possibly enter “entrepreneurship for” or just “entrepreneurship.”
Then, enter the primary letter of the alphabet after your search phrase to let Autocomplete work its magic. Different concepts routinely generate if you sort in “a,” letting you see what folks seek for associated to your entry.
Subsequent, enter “b” and proceed going by the alphabet till you get sufficient concepts jotted down. You’ll be able to return and alter your phrase or query to get extra concepts or a barely completely different slant on the subject, and this will often get you fairly far.
Once more, Reply the Public does this for you routinely, however it may be useful to know the way to do it your self, too.
Ask your social media followers
Social media platforms like Instagram and Fb have made it easy to run polls, take Q&As, and keep linked along with your viewers’s struggles and questions.
In case you aren’t already accustomed to this function, simply take an image or video in your tales, choose the “ballot” icon and place it in your put up. You’ll be able to ask questions like “What content material would you like extra of?” or “What’s one thing you surprise about however are afraid to ask?”
You too can flip the tables and run a Q&A to let your viewers ask you the questions. Operating social media Q&As is a good way to get content material concepts with little effort.
Ask your podcast viewers
If you do not have a giant social media presence but, you’ll be able to instantly ballot your podcast viewers as an alternative.
Asking questions through the podcast is a superb option to attain your core viewers and most loyal listeners—the individuals who care most in regards to the content material you create.
One of the direct methods to get suggestions out of your viewers is by posting a survey in your present notes utilizing a instrument like Survey Monkey. You’ll be able to announce the survey in your episode and even present an incentive for finishing it, like a free book, information, or cheat sheet.
Researching your matter is nice, however nothing beats getting suggestions instantly out of your viewers to make use of as inspiration for future content material.
Search Reddit & Quora
Reddit and Quora are community communities that includes boards based mostly round folks’s pursuits and exist for practically each matter conceivable.
These platforms are a superb method for podcasters to get contained in the heads of the general public to get you brainstorming and assist join you with particular, area of interest questions you would not discover elsewhere.
Persevering with with the entrepreneurship instance, you’ll be able to search these communities for associated subreddits and see what sorts of questions the general public has about it.
Boards entice folks passionate in regards to the matter, making them nice assets for locating these nitty-gritty questions and untapped matters.
As a bonus, in case you have an episode that solutions a query, you’ll be able to freely promote your personal podcast (within the type of a solution). So that you may entice some new listeners within the course of!
Make an inventory of all of your concepts (good and dangerous)
Among the finest podcast concepts come from writing down all of your concepts—with out judgment or holding again. Simply checklist out your ideas till you hit a chosen quantity, as an instance 50. In case you write 50 concepts, you will not solely get your creativity flowing, however you will seemingly give you a number of distinctive concepts you would not have considered in any other case.
In case you desire, you’ll be able to put aside a chosen time, say 20 minutes, to write down as many concepts as you’ll be able to on a sheet of paper or in your Notes app.
The principle takeaway right here is to not second guess your ideas, overthink, or hesitate to write down them down. And if you discover a good suggestion, you’ll be able to flesh it out utilizing an analogous approach known as freewriting.
Take the thought you wish to discover, and write out your stream-of-consciousness ideas. Set a timer and write all the things that pops in your head. You will shock your self with the concepts you’ll be able to generate if you calm down, decrease the stakes, and get your pondering mind out of the best way.
Superior searches on Google & Twitter
Twitter will be a superb instrument for seeing what persons are saying a few given matter, and a easy search in your material can yield loads of useful outcomes. For much more tailor-made outcomes, you should use the superior search filters to slender your search by date, hashtags, accounts, and mentions.
You need to use Twitter’s search choice as a time capsule to view previous conversations or keep present with what’s trending.
Google additionally has a sophisticated search instrument that permits you to tailor your search outcomes with extra actual parameters. Most individuals utilizing Google outcomes cease after the primary one or two pages, and in podcasting, utilizing the identical sources can result in loads of repeated content material.
Narrowing your focus utilizing superior search instruments is essential to discovering extremely related, comparatively untapped podcast concepts.
Be part of Fb teams
Like Quora and Reddit, Fb teams function a useful discussion board the place folks collect and talk about a given matter in additional depth.
You’ll be able to be part of a handful of Fb teams associated to your matter and sometimes browse the web page to see what persons are saying. You will seemingly discover loads of questions, acknowledge some widespread themes, and get nice podcast concepts from threads.
Think about the other viewpoint
Additionally known as asymmetrical pondering, finding out the other viewpoint of a given matter is a mind-expanding follow that opens you as much as a much bigger image and might immediate extra concepts on your episodes.
You too can research alternative ways folks method the identical matter, query, or downside. Taking in conflicting or paradoxical concepts can make clear your personal ideas on the problem and maintain your content material well-rounded and dynamic.
#4. Domesticate the behavior of creativity
The concepts listed above work finest as a part of a constant behavior versus a last-minute effort to develop podcast content material. Listed here are a few ideas that can assist you domesticate the behavior of creativity and combine it into your workflow.
Schedule time to brainstorm
Developing with high quality content material concepts might be essentially the most crucial facet of making a profitable podcast, so it is a good suggestion to schedule time particularly devoted to content material concept era and brainstorming.
Scheduling blocks of time, and even a complete day, solely for arising with content material helps you keep one step forward of the sport and will get you within the behavior of being inventive as an alternative of ready for inspiration to strike.
Keep in mind, as a podcast host, it is fully as much as you ways usually you publish new podcast episodes. You’ll be able to construct in scheduled gaps between episodes for those who really feel overwhelmed on the concept of posting new content material each week.
Use a spreadsheet to remain organized
When you begin arising with podcast matter concepts, you will want an organized option to maintain observe of all of them. Utilizing a spreadsheet actually pays off right here, and a bit group can liberate beneficial psychological area you should use to focus in your content material.
You need to use this free Buzzsprout podcast concepts spreadsheet to function a content material calendar for months, or perhaps a yr, forward of time. (Simply go to File -> Make a duplicate.)
Maintain the Podcast Episode Concepts Coming
To recap, arising with podcast episode concepts takes a four-pronged method:
- Know your viewers
- Survey the competitors
- Use the fitting analysis instruments and strategies
- Be persistent about cultivating the psychological behavior of creativity
Content material era is a giant a part of podcasting, whether or not you produce content material about tech or the humanities, and it requires persistence and dedication. We hope the following tips can assist you combine the follow into your workflow in a method that feels possible for the long run!
Have not nailed down your podcast’s total idea but? Take a look at SPI Media’s full podcasting tutorial and our weblog put up on untapped podcast concepts for extra content material inspiration and podcasting ideas.
Alban Brooke is a former lawyer and the Head of Advertising at Buzzsprout, one of many largest podcast hosts on the planet. Since 2014, he has helped over 200,000 folks launch their very own podcasts by Buzzsprout. He co-hosts two podcasts, The best way to Begin a Podcast and Buzzcast. He lives in Jacksonville Seashore, Florida together with his spouse and daughter. Yow will discover him on Twitter, LinkedIn, Instagram, and Fb.