One of many nice issues about constructing a retailer on a platform as well-liked as WooCommerce is simply what number of WooCommerce extensions can be found. Nonetheless, that may result in a sense of being overwhelmed by determination fatigue. With so many prospects to boost the WooCommerce website you’re constructing proper there at your fingertips, the place do you begin?
Whereas each eCommerce enterprise’s wants will fluctuate, there are some extensions on the market which might present fast wins for many shops; including vital worth to a WooCommerce retailer with out requiring a serious time dedication, customized coding, a website redesign, or altering the shop’s enterprise mannequin.
On this article, we’ll dig into six extensions you’ll be able to make use of to make fast, vital enhancements to your shoppers’ WooCommerce websites or your individual.
And word: These are all premium extensions that are included at no cost with GoDaddy’s Managed WordPress Ecommerce internet hosting package deal (together with round 70 others).
Add social account creation and login choices with WooCommerce Social Login
One of many high causes of cart abandonment is pressured account creation; and three-fourths of eCommerce prospects say a straightforward checkout is a component of an incredible procuring expertise. Requiring a buyer to create an account grinds the checkout course of to a halt—and could be prohibitive sufficient to price you a sale.
That’s why the traditional knowledge states: Provide visitor checkout so prospects aren’t pressured to create an account.
It’s easy to supply visitor checkout in WooCommerce (it’s only a matter of checking one field within the settings) and sure, it may be fairly helpful for conversion charges. Nonetheless, it might not be preferrred for your enterprise. You might have considered trying prospects to create accounts to enhance retention, to scale back friction on additional purchases, to create personalised procuring experiences, to sync up on-line and in-store buyer databases, to scale back potential fraud, or for a mess of different causes.
WooCommerce Social Login ($79/12 months at WooCommerce.com or free with GoDaddy’s Managed WordPress Ecommerce Internet hosting) is a brilliant different to requiring prospects to create one more account and bear in mind one more password. With Social Login, prospects can select from one among 9 well-liked providers to create an account throughout WooCommerce checkout (after which, sooner or later, log again in utilizing the identical account). Your entire account creation course of takes only one click on.
77 % of shoppers say they like social login for eCommerce websites over conventional account creation and practically 9 out of 10 have used a social login. The highest two causes prospects want social login are to save lots of time versus filling out a registration kind and to keep away from having to recollect one other username and password.
WooCommerce Social Login is a high-impact extension because it’s a fast technique to streamline account creation and, ideally, result in extra customers creating accounts and fewer deserted carts.
After you put in and activate WooCommerce Social Login, you’ll be able to handle the extension from WooCommerce > Settings. Every social service you need to provide as a login choice would require completely different setup and configuration steps; most require you to arrange a particular app in your account on that service to obtain the required credentials. (You will get thorough directions for every service within the documentation.)
Get extra out of critiques with Product Evaluations Professional
Right here’s how essential product critiques are: Solely eight % of individuals will purchase one thing from a website if there aren’t any critiques. Only one assessment can result in an 18 % enhance in gross sales, and simply 5 critiques can result in a rise of 270 %. In different phrases, potential prospects are zeroing in on critiques. And the higher, extra useful, and extra informative these critiques are, the greater than will help information a purchase order determination.
Product critiques are constructed into the WooCommerce core—they usually’re fairly good. They’ve options together with star scores and “verified purchaser” badges, plus you’ll be able to reasonable them like WordPress feedback. (Since, technically, they are WordPress feedback.)
Nonetheless, for extra sturdy critiques, try the Product Evaluations Professional extension ($79/12 months at WooCommerce.com or free with GoDaddy’s Managed WordPress Ecommerce internet hosting). With this extension, your critiques can be extra in keeping with the critiques you’d see on the world’s greatest eCommerce retailers—offering higher info (and social proof) to potential prospects.
Product Evaluations Professional permits patrons to add photographs and movies, to replace their critiques, and to upvote and downvote critiques. Potential prospects can kind and filter critiques or “watch” any assessment thread to get notifications when feedback are added. From a administration perspective, you’ll be able to ask assessment qualifiers (e.g., “Does it match true to dimension?”) and reasonable critiques unbiased of different WordPress feedback.
Plus, when you’ve put in WooCommerce Social Login, it integrates with Product Evaluations Professional to make it sooner and simpler for purchasers to log in, add critiques, watch threads, or upvote and downvote.
As soon as Product Evaluate Professional is put in, the configuration choices are in WooCommerce > Settings, underneath the Merchandise tab.
To arrange assessment qualifiers, first add the questions in Merchandise > Evaluate Qualifiers. Then you’ll be able to allow a query for a person product on the Edit Product display; you’ll be able to choose which inquiries to ask within the Evaluate Qualifiers meta field on the sidebar.
Streamline the low cost code course of with URL Coupons
Clients actually need low cost codes and can use all types of methods to attempt to discover low cost codes. And if that hunt doesn’t produce a code? One out of 12 individuals who abandon a cart achieve this as a result of they couldn’t discover a coupon code to make use of.
In actual fact, having a coupon code subject within the checkout can have an effect on conversion price as a result of it makes some prospects suppose, “Oh look, this place has a coupon code subject, which means they will need to have coupon codes”—then they’re off on a wild goose chase across the web to discover a code and will by no means return.
You possibly can streamline the discounting course of by skipping the coupon subject altogether with the URL Coupons extension ($49/12 months at WooCommerce.com or free with GoDaddy’s Managed WordPress Ecommerce internet hosting). URL Coupons means that you can robotically add distinctive low cost codes to URLs; when a buyer clicks the hyperlink in from an electronic mail or a particular coupon code web page of your website, the low cost can be robotically utilized to the merchandise of their cart.
You can too use the extension to cover the coupon code subject within the procuring cart and/or checkout space of your website; that may stop the aforementioned wild goose chases. The choice to cover the sector is in WooCommerce Settings > Basic.
To create a coupon to use through URL Coupons, add a brand new coupon in Advertising and marketing > Coupons. In these settings you’ll have an opportunity to enter a novel URL for the code. You even have the choice to robotically add a product to a cart when somebody clicks the URL with the coupon. (As an illustration, when you ship a advertising electronic mail providing 20 % off a purple and orange flannel shirt, when somebody clicks the URL Coupon hyperlink, that shirt can be added to their cart with the low cost utilized.)
Cross-sell and upsell all through the procuring journey with Product Add-Ons, Cart Add-Ons, and Checkout Add-ons
Cross-selling and upselling are a easy, efficient technique to enhance the common order worth at your retailer.
Fast nuance clarification: Cross-selling is the method of promoting associated gadgets to a buyer; upselling is the method of getting a buyer to pay a better value for a product they already meant to purchase. To make use of a quick meals analogy, cross-selling is “Would you want fries with that?”; upselling is “Would you wish to tremendous dimension?”
Each strategies are time-tested and confirmed. With cross-sells, there’s a gross sales precept known as the 60×60 rule which states prospects will add on a product or product(s) 60 % of the time for 60 % of the unique product’s value. Upsells have a decrease success price—usually pegged between 10 and 25 %—nonetheless, they are often extra profitable general.
There are three WooCommerce extensions that hit prospects with good cross-sells and upsells at numerous factors all through their procuring journey.
Product Add-Ons ($49/12 months at WooCommerce.com or free with GoDaddy’s Managed WordPress Ecommerce internet hosting) provides upsell choices to a product web page. As an illustration, you could possibly provide engraving, customization, material upgrades (I all the time fall for the “$3 further for the super-soft t-shirt” upsell), or the rest a buyer may need to do to improve a product.
You possibly can arrange the extension both in Merchandise > Add-Ons for add-ons that can apply to each product in your catalog or all merchandise in a class (see picture beneath). Or you’ll be able to add particular add-ons for particular person merchandise by modifying that product itself.
Cart Add-Ons ($29/12 months at WooCommerce.com or free with GoDaddy’s Managed WordPress Ecommerce internet hosting) is a technique to promote focused cross-sells on the WooCommerce cart web page. It’s a great way to hit a buyer with a associated product in the intervening time they’re prepared to purchase; and bear in mind, primarily based on the 60×60 rule, if the associated product is an inexpensive value, there’s a superb likelihood the client will need to purchase it.
After putting in Cart Add-Ons, you’ll be able to configure it in WooCommerce > Cart Add-Ons. You possibly can arrange cross-sell suggestions primarily based on the class of the product within the buyer’s cart, and even on the person degree of a selected product within the cart. You can too arrange default add-ons to show if there aren’t any matches primarily based on class or particular person product.
If you wish to make the most of Cart Add-Ons’ cross-selling energy in locations past simply the cart, the extension additionally creates a widget you’ll be able to add to different pages in Look > Widgets.
The ultimate cross-sell/upsell extension is Checkout Add-Ons ($79/12 months at WooCommerce.com or free with GoDaddy’s Managed WordPress Ecommerce internet hosting). That is the prospect to upsell on the final attainable second: when the client is coming into their info on the checkout web page. A number of the well-liked last-second upsells to supply with Checkout Add-Ons are reward wrapping, insurance coverage, and precedence dealing with.
You possibly can arrange Checkout Add-Ons in WooCommerce > Checkout Add-Ons. You can too arrange guidelines so sure add-ons are solely displayed for sure merchandise/classes or cart totals.
Key takeaways (plus a couple of different nice extensions)
It’s all the time nice to get a “fast win” with an eCommerce enterprise—including that one comparatively easy extension that instantly each improves the client expertise and drives extra gross sales. Thankfully, there are some wonderful WooCommerce extensions which might present these fast wins.
- WooCommerce Social Login simplifies the account creation and login course of, eliminating a serious friction level within the checkout circulate and offering prospects with the one-click account choices they need.
- Product Evaluations Professional places a website’s critiques on the extent of the most important enterprise manufacturers, providing customer-friendly and sales-driving options like useful qualifier questions, photographs and movies, and superior assessment sorting.
- URL Coupons creates a smoother system for making use of reductions to accounts—plus it may scale back the quantity of people that abandon carts to go trying to find coupon codes.
- And Product Add-Ons, Cart Add-Ons, and Checkout Add-Ons add focused, customizable cross-sells and upsells all through the client procuring journey.
When you’ve put in these, now we have a couple of different suggestions for extra “fast wins” as nicely—and very similar to the opposite extensions we’ve mentioned, these are additionally included (at no cost!) with GoDaddy’s Managed WordPress Ecommerce internet hosting.
- Checkout Subject Editor means that you can add, take away, or edit the fields within the WooCommerce checkout. We might suggest “take away” out of these choices—an easier checkout course of will help enhance conversion charges.
- WooCommerce Factors and Rewards is a good way to start providing loyalty factors and rewards to incentivize repeat purchases and buyer loyalty.
- Nested Class Structure is an efficient technique to tame a big product catalog; show merchandise grouped by class and sub-category for simpler navigation and discovery.
- WooCommerce Merchandise Examine permits a buyer to decide on merchandise to view side-by-side to check specs and options.
- And Cargo Monitoring provides prospects the data they actually need: the place their order is and when it’s going to reach.
Extra time = happier shoppers
Whenever you use the Hub by GoDaddy Professional, instantly there’s extra time in your day to deal with what issues most. Neglect about juggling admin duties. Reclaim your time and use it to make shoppers really feel like the middle of your universe.