GoDaddy Q&A with dressmaker and Undertaking Runway finalist Kelly Dempsey

Accessible and eco-friendly trend

Kelly Dempsey climbed the style ladder on season 14 of the hit present, “Undertaking Runway.” The one self-taught designer that season, Kelly made it to the finale and confirmed off her fearless, distinctive fashion and inventive strategy to clothes. Present mentor Tim Gunn has even gone on document in a 2015 interview saying she had the perfect assortment of the finalists. Her humor and realness, alongside together with her nickname Kelly from the Deli, helped solidify her following. 

Following her success on Undertaking Runway, she launched her enterprise, Rack Addik. Her distinctive tackle streetwear, full of attention-grabbing blends of patterns and materials, stood out in a crowded house. She takes pleasure in her strategy, at all times attempting to include thrift retailer finds to normalize used clothes and never contribute to the waste seen with quick trend.

On the onset of the coronavirus pandemic, Kelly, a local Massachusettsan, shifted her enterprise plans and set to work on masks to donate to first responders, ultimately donating 1000’s of masks. 

Learn on to study extra about Kelly and her strategy to enterprise and trend.  

This interview has been gently edited for readability.

GoDaddy: What’s the elevator pitch for your corporation? Describe what you do.

Kelly Dempsey: I create unconventional trend that’s enjoyable and makes you’re feeling good! Clothes is among the first issues somebody sees once they meet somebody so it’s necessary to unfold these sparkly good vibes round!

GD: What impressed you to begin your corporation? How did you get it began?

Kelly Dempsey as a child

KD: I grew up in a extremely small city the place I wore quite a lot of hand-me-downs that I’d discover from the native thrift retailer. I’d get picked on in class for sporting the opposite children’ “used clothes” and I keep in mind it was a extremely laborious factor for me to cope with contemplating that’s all I needed to put on.

I additionally actually preferred sporting thrift retailer garments as I at all times had enjoyable rummaging via the 50 cent bins!

On the identical time, my mom turned half of our home into an precise craft retailer and we even had hours on our entrance door. My mother would make something from wind chimes produced from silverware she discovered at yard gross sales to wreaths and such.

I used to be about 9 when the bullying occurred for the second-hand clothes, so as a substitute of coping with it and being a sufferer, I took the instruments from watching my mom flip trash to treasure and began recreating all my hand-me-downs.

I felt such a spark of empowerment that I used to be ready to determine a technique to overcome the bullying with the means I had that I imagine that is the place my ardour is derived from.

I nonetheless love working with thrift retailer clothes in hopes to normalize it and in addition save the environment within the meantime as quick trend makes up 10{b02bdf04de3f9bc06c998e855c65941e7d8f5cd012e86469a83340818e6b6d52} of all humanity’s carbon emissions.

GD: What successes have you ever had to this point? What influence did they’ve on your corporation?

KD: I’d say my best success could be Undertaking Runway. From getting on the present to attending to runner-up, all whereas being the one self-taught designer, is one thing I’ll at all times be tremendous happy with.

Instantly following, I launched Rack Addik and the popularity from Undertaking Runway undoubtedly catapulted my model proper from the beginning.

I used to be by no means a enterprise proprietor so it was undoubtedly a studying lesson, and nonetheless is!


I can truthfully say I’ve had much more “failures” than successes all through my profession however all “failures” have a function to be able to develop and study. Failure is only a technique to redirect you to the place you need to as a substitute be specializing in.

GD: The place do you see your corporation in 5 years? 10 years?

Rack Addik logo

I see Rack Addik increasing and creating a powerful impressed group of individuals sporting what makes them really feel good, not constrained to any labels, and feeling empowered by what they’re sporting.

GD: What’s your favourite factor about what you do?

KD: My favourite factor about what I do is I get to create freely and be my very own boss.

It has been a studying course of and can proceed to be, however I’m grateful for each little bit of it.

GD: How has your corporation modified for the reason that onset of the pandemic? How has the response been from clients?

KD: My enterprise undoubtedly modified very a lot as quickly because the pandemic hit.

I had a 2020 plan to create a handbag line and had every part lined up able to go till I realized concerning the masks scarcity. I put my plans on maintain whereas I organized over 100 volunteers to assist me sew masks remotely for frontline employees nationwide.

Collectively, we donated over 3,000 masks to first responders.


I created a Google doc with the checklist of hospitals, police stations, and immune-compromised individuals in determined want of a masks. Every volunteer had entry to the doc so all of us labored collectively to cross off and get out as many masks as doable.

Black sequin mask

Additionally, as quickly because the protests occurred after George Floyd’s homicide, I created a black sequin masks and donated 100{b02bdf04de3f9bc06c998e855c65941e7d8f5cd012e86469a83340818e6b6d52} of the proceeds to The Acutely aware Child, a nonprofit that helps educate our youth about racial equality.

I made every masks myself and raised over $2,000 for the Black Lives Matter motion.

GD: What’s the most rewarding a part of what you do? 

KD: Probably the most rewarding a part of what I do is encourage others to additionally comply with their coronary heart and imagine something is feasible.

Attending to the place I’m and not using a school diploma, very restricted funds, and nil connections was not straightforward however I at all times believed I’d make a profession out of doing what I like.

After we align with a particular intention on what evokes us, it’s necessary to remain in that artistic power move as a lot as doable to draw conditions, individuals, and the rest to assist us develop and thrive.

GD: What’s your favourite piece you’ve made and why?

Close up of Brooklyn Bridge dress by Kelly Dempsey

KD: That’s a tough query, however I must say the Brooklyn Bridge costume I made on “Undertaking Runway”, primarily due to the chance I took making it in addition to the brief timeframe I needed to full it.

GD: Who’s your excellent buyer and why?

KD: My excellent buyer is somebody who doesn’t fear about what others consider them. They stay by the beat to their very own drum and put on clothes that elevates their temper.

They perceive the significance of sluggish trend and admire how we’re all totally different, so sporting distinctive items is a enjoyable means they’ll categorical themselves.

GD: How do you discover new clients?

KD: I imagine customer support is crucial side of operating a enterprise as word-of-mouth spreads extremely quick.

I take quite a lot of pleasure in every person who has ever purchased a bit from me as I put quite a lot of love into every part I put out.

I additionally discover giveaways are an effective way to generate new followers and may also be quite a lot of enjoyable.

GD: How do you retain your clients coming again?

KD: Nice customer support!

I at all times attempt to go the additional mile once I can to let the client know the way a lot I admire their assist.


This being not solely my livelihood but in addition a craft I tremendously take pleasure in, their assist actually does imply every part to me.

GD: How has social media helped construct your corporation?

KD: I’m so appreciative of Undertaking Runway as my social media has grown tremendously after my season aired.

Instagram is a good platform I take advantage of to advertise new designs and updates I’ve occurring with my model.

GD: What’s your studio set-up?

Kelly sitting at sewing machine

KD: I used to hire out a studio to design out of, however as soon as house opened up at my dwelling, I used to be in a position to relocate my studio there.

I like having my studio at dwelling because it makes it tremendous handy at any time when a artistic thought might spark up.

Plus, the commute is nice!

GD: Describe your day-to-day work routine.

KD: Working from dwelling was undoubtedly difficult initially as

it may be very easy to get distracted with family obligations all through the day.

I’ve solved that challenge by filling out an hour-by-hour define the evening earlier than displaying what my workday will appear to be so there is no such thing as a time for distractions.

Additionally so simple as it sounds, despite the fact that I’m not leaving the home, getting dressed for work actually helps shift that mindset from leisure to work mode.

GD: How do you calm down exterior of labor?

KD: I like being energetic and in nature!

I typically drive to the seaside even within the winter and stroll the shore listening to my favourite podcasts.

I like to study so much concerning the energy of our minds and the way we’re all creators of our actuality.

It’s necessary to shift our mindsets to take a look at positives to be able to set us up for achievement.


I hope to within the close to future educate about this matter ultimately to assist empower others.

GD: How do you stability your work and private life?

KD: I’ve at all times labored odd jobs and checked out them as steps to get me to the place I need to be relating to work.

I’m tremendous grateful I’m in a spot now the place I can create artwork for work and get up day-after-day doing what I like.

When I’m not working I’m stress-free and studying methods to continue to grow so I can guarantee success in my future.

GD: The place do you flip for inspiration?

Kelly Dempsey

KD: To get impressed, I prefer to take a stroll someplace exterior listening to one thing motivational. My thoughts simply takes off with all kinds of concepts more often than not.

Additionally, a enjoyable trick I try this helps artists is that if I see one thing that evokes me, even when it’s a crack within the cement, I take an image of it.

Put a folder collectively of all of the pics that impressed you ultimately and made you’re feeling a sure means. Flip via that guide while you want inspiration and that ought to completely assist spark one thing.

GD: What recommendation do you’ve gotten for aspiring entrepreneurs?

KD: Belief the method.

Typically when issues don’t work out, they’re really coming collectively.


Additionally, it’s necessary to by no means assume you understand all of it. The second you assume you understand all of it is the second you cease rising. At all times know there may be a lot extra to study, so it’s necessary to maintain an open thoughts.

Thanks Kelly for taking the time to talk with us. You should definitely comply with Kelly on Instagram, Twitter, and YouTube. You should buy her designs at

Picture by: Textile created by Kelly Dempsey

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