ConvertKit Evaluate 2021 – Good Passive Revenue

In case you’re on the lookout for your subsequent electronic mail advertising and marketing platform, and also you’re curious if ConvertKit is best for you, properly, you’re in the suitable place! Right here’s our complete ConvertKit evaluation for 2021, which can cowl:

  • What Is ConvertKit?
  • Why do I want an electronic mail service supplier (ESP)?
  • ConvertKit Options
  • ConvertKit Pricing
  • Key Advantages of ConvertKit
  • Drawbacks of ConvertKit
  • ConvertKit & Electronic mail Advertising and marketing: Extra Assets to Learn, Hear & Be taught

What Is ConvertKit?

ConvertKit is an electronic mail service supplier (ESP). Basically, it’s a expertise service that allows you to ship electronic mail campaigns to an inventory of subscribers. ConvertKit is one in every of actually tons of of ESPs on the market, and—full disclosure—it occurs to be the one we favor and use at SPI. Though we’re biased, on this publish we’ll cowl the options, advantages, and drawbacks of ConvertKit as we see them, that can assist you determine if it’s the suitable ESP for your enterprise.

In case you’re studying this, you may already know what an ESP is and why you want one. However in case you don’t, an ESP is an important piece of expertise to help your electronic mail advertising and marketing technique. Electronic mail advertising and marketing is likely one of the strongest strategies to construct relationships and market your services and products to your viewers.

Let’s discuss why that’s.

In its most simple type, electronic mail advertising and marketing entails you sending emails to a gaggle of people that’ve chosen to listen to from you by “subscribing” to obtain emails from you. You possibly can technically use a easy electronic mail program like Gmail to perform this—however we don’t advocate it, since you’ll shortly discover it inadequate (and since your private electronic mail account will get flagged as spam when you ship too many emails from it!).

As your enterprise grows and extra individuals subscribe to get your emails, you’ll need the power to do extra refined issues along with your electronic mail advertising and marketing, like customizing the emails individuals get in response to their pursuits, and utilizing experiences and analytics to find out what’s working properly or not.

You additionally must be sure you’re respecting individuals’s privateness considerations and never spamming anybody. An electronic mail service supplier additionally lets you keep in compliance with authorities rules all over the world, such because the CAN-SPAM act in the US, the Common Knowledge Safety Regulation within the European Union (GDPR), and the Canada Anti-Spam Regulation (CASL).

Issues can shortly get out of hand with out the assistance of a devoted electronic mail advertising and marketing platform. That’s the place an ESP like ConvertKit is available in.

Okay, let’s get into the nitty gritty of ConvertKit’s options!

ConvertKit Options

These are the important thing options of ConvertKit, organized by the way you’ll use them.

Sending Emails

  • Autoresponders/drip campaigns. Ship a sequence of prewritten emails routinely to a particular phase of subscribers in your checklist, triggered by a particular occasion or motion, with the goal of guiding them to take a particular motion. 
  • Broadcast emails. Ship normal bulletins or one-time emails to your subscribers on a particular date.
  • CAN-SPAM, GDPR, and CASL compliance. CAN-SPAM, GDPR, and CASL are legal guidelines that set the foundations and necessities for business electronic mail messages, and provides recipients the suitable to have you ever cease emailing them—so compliance is essential!
  • Dynamic (customized) electronic mail content material. Your electronic mail content material can show completely different textual content or photos, in response to your buyer segmentation.
  • Responsive electronic mail templates: Prepared-to-go electronic mail designs, in addition to the power to create your individual customized templates. ConvertKit routinely codecs your touchdown pages for varied units, corresponding to desktop computer systems and cell phones.
  • WYSIWYG electronic mail editor. The built-in electronic mail editor enables you to see how your electronic mail will look along with your template’s styling utilized when you’re composing it.

Gathering New Subscribers

  • Customized responsive touchdown pages. Use the included software to shortly create a touchdown web page to gather electronic mail addresses. ConvertKit routinely codecs your touchdown pages for varied units, corresponding to desktop computer systems and cell phones.
  • Embeddable types. Accumulate electronic mail subscribers wherever in your web site by dropping in a Javascript or HTML type, or through the use of the WordPress plugin.
  • Promote merchandise. Arrange a touchdown web page and gather cost for one-time or subscriptions merchandise proper inside ConvertKit
  • Visible automations. ConvertKit permits you to create rule-based paths utilizing if-then logic, in order that when a subscriber takes a selected motion, you possibly can ship them pre-defined emails or add them to a phase.

Studying about Your Subscribers

  • A/B testing. ConvertKit enables you to check completely different topic traces in your emails, and routinely determines the winner primarily based on their respective open charges.
  • Reporting/analytics/ROI monitoring. Learn the way usually your subscribers open your emails, click on on hyperlinks, and full varied actions.
  • Segmentation/tagging. Segmenting your subscribers into completely different classes (just like however extra highly effective than different applications’ “lists”) permits you to ship them emails which can be higher tailor-made to their wants and pursuits.

Subsequent, let’s discuss pricing.

ConvertKit Pricing

For a very long time, ConvertKit solely provided paid plans. However in December 2019, the corporate introduced a new free tier in case you have fewer than 1,000 subscribers.

Listed below are ConvertKit’s pricing choices as of March 2021:


  • $0 /month for as much as 1,000 subscribers

The Free plan consists of:

  • Limitless touchdown pages & types
  • Ship electronic mail broadcasts
  • Promote digital merchandise & subscriptions
  • Electronic mail help


  • $29/month for as much as 1,000 subscribers (paid month-to-month)
  • $25/month for as much as 1,000 subscribers (paid yearly)
  • Tiered pricing as much as $2,299/month paid month-to-month (or $1,916/month paid yearly) for as much as 400,000 subscribers

The Creator plan consists of:

  • All of the options of the Free plan
  • Free migration from one other software
  • Automated funnels & sequences

Creator Professional

  • $59/month for as much as 1,000 subscribers
  • Tiered pricing as much as $2,599/month paid month-to-month (or $2,166/month paid yearly) for as much as 400,000 subscribers

The Creator Professional plan consists of:

  • All of the options of the Creator plan
  • Fb customized audiences
  • E-newsletter referral system
  • Subscriber scoring
  • Superior reporting

We’ll maintain this publish up to date with the newest ConvertKit pricing, however you may as well go to the pricing web page on the ConvertKit web site.

With that out of the way in which, let’s get into the explanations we like ConvertKit!

Advantages of ConvertKit

We’ve used ConvertKit to energy SPI Media’s electronic mail advertising and marketing for a number of years. In that point, we’ve discovered it to be the perfect ESP for our wants. From the place we sit, the ability of ConvertKit falls into two major classes: consumer advantages, and viewers advantages.

ConvertKit Advantages from the Person’s Standpoint

First, ConvertKit has every little thing a enterprise proprietor must rise up and operating shortly:

  • You possibly can gather emails.
  • You possibly can arrange a easy touchdown web page to gather emails.
  • You possibly can promote merchandise (one-time buy or subscription).

These options enable somebody to start out promoting even whereas they’re within the means of organising an internet site some place else. It additionally makes it straightforward to execute on one of many major classes in our Good From Scratch course: utilizing promoting as a key step within the idea-validation course of.

Second, the ConvertKit workforce designed their platform to develop with the sophistication of the consumer. If you begin, you most likely simply need to gather electronic mail addresses and ship emails. However as you develop, you’ll need to begin tailoring your message and segmenting your viewers. At that time you possibly can benefit from issues like automations and dynamic content material. As you turn into extra refined, ConvertKit grows with you—you gained’t have to modify to a unique electronic mail service supplier 5 years down the street. This units ConvertKit other than another ESPs, notably Mailchimp.

Some individuals discover ConvertKit a bit daunting (see Drawbacks beneath), however when you’re considerably tech-savvy we expect it’s fairly approachable. Specifically, we just like the accessibility of ConvertKit’s automation builder, which helps you to create automations in an easy, linear method. We tried Infusionsoft for a yr and located its automation builder refined however overwhelming. You needed to already perceive how automations work, in addition to the varied symbols widespread in automation builders. We discover ConvertKit’s automation builder, alternatively, makes it straightforward to string automations collectively in a sophisticated method.

We additionally like ConvertKit’s method to subscriber administration. With ConvertKit, all of your subscribers go into one massive pool; there are not any lists. As an alternative, subscribers may be put into segments by assigning them attributes utilizing tags and customized fields. These allow you to deal with your subscribers as distinctive people with completely different wants; not all subscribers are created equal.

ConvertKit Advantages for Your Viewers

ConvertKit provides you the chance to tailor your messaging to your viewers. You possibly can have as many types and touchdown pages as you need. You possibly can have as many tags, customized fields, and segments as you need. You may be as particular in speaking to your viewers as you need to be. As you gather details about your viewers, you can begin to phase subscribers so that you don’t trouble individuals with issues they aren’t focused on. ConvertKit makes it straightforward to gather particulars about your viewers alongside the way in which, and also you aren’t penalized for that by greater prices, as you’d be with a list-based electronic mail platform.

Drawbacks of ConvertKit

No answer is ideal, after all. Listed below are among the drawbacks we and different ConvertKit customers have seen.

  • Reasonably steep studying curve. The interface is usually a little overwhelming for a newbie. Taking full benefit of all of ConvertKit’s options—like segmentation, tagging, and automations—requires some studying (and probably coding). You possibly can shorten this studying curve by following their Getting Began video collection.
  • No list-based group. Though we like the way in which ConvertKit enables you to set up subscribers utilizing tags (and doesn’t cost you for duplicate subscribers like some ESPs do), the dearth of a list-based group system may be complicated when you’re coming from different platforms. Over time, although, we expect you’ll discover this technique extra versatile than managing lists.
  • Barebones electronic mail and touchdown web page templates. Requires CSS coding to create customized superior electronic mail templates and touchdown pages past the included choices. Some customers report that the e-mail design software may be buggy.
  • Analytics could possibly be extra sturdy. The free model of ConvertKit doesn’t supply the identical superior reporting choices because the Creator and Creator Professional choices, which is smart however is usually a trouble to some customers.

Fortunately, one of many earlier drawbacks of ConvertKit, that there was no free choice, is now not legitimate! In actual fact, this was most likely the largest reported draw back of ConvertKit by contributors to the ConvertKit evaluation web page at This free tier makes ConvertKit comparable on the entry stage to different common ESP choices like Mailchimp.

ConvertKit & Electronic mail Advertising and marketing: Extra Assets to Learn, Hear & Be taught

So there you may have it—our evaluation of ConvertKit’s electronic mail advertising and marketing platform! We’ll go away you with a number of extra assets when you’re interested by ConvertKit, or need to dig additional into electronic mail advertising and marketing.

The SPI Important Information to Electronic mail Advertising and marketing

Electronic mail Advertising and marketing Magic Course

Pat’s ConvertKit Demo & Tutorial

AP 0712: How Do I Migrate an Electronic mail Checklist from AWeber to ConvertKit? – Good Passive Revenue

Why I Switched from Aweber to Infusionsoft to Convertkit

I hope this publish has been useful in deciding whether or not ConvertKit is the suitable ESP for your enterprise. No matter electronic mail advertising and marketing platform you select, nothing is extra necessary than having the suitable electronic mail advertising and marketing technique, so you’ll want to try our important information to electronic mail advertising and marketing and take into account the Electronic mail Advertising and marketing Magic course if you would like extra hands-on help along with your electronic mail advertising and marketing. Good luck!

Obtain the FREE Electronic mail Advertising and marketing Cheat Sheet

Previously generally known as Electronic mail the Good Means

10 “Copy-and-Paste” electronic mail templates

Know precisely what to ship your electronic mail checklist

Survey and analysis questions included!

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