Join Amazon & WooCommerce | GoDaddy Professional

Simpler multichannel promoting

On this publish, we’ll look at how one can join your Amazon Vendor Central account and WooCommerce to seamlessly handle each of those gross sales channels.

The Amazon Market gives you the chance to promote your merchandise on the world’s hottest on-line purchasing vacation spot. When mixed with your individual branded ecommerce web site, your enterprise can take pleasure in a robust multichannel presence.

Right here’s what we’ll cowl:

  • Why you must checklist your merchandise on Amazon
  • The right way to combine your Amazon and WooCommerce shops
  • The right way to use Amazon to meet WooCommerce orders
  • The right way to gather funds in your web site with Amazon Pay

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Why you must checklist your merchandise on Amazon

Excessive gross sales and a large viewers

Whenever you promote on Amazon, you’ve got the flexibility to succeed in significantly extra individuals than promoting by your web site alone. Amazon accounts for over 50{b02bdf04de3f9bc06c998e855c65941e7d8f5cd012e86469a83340818e6b6d52} of all US ecommerce gross sales. Given these numbers, there are various customers who solely purchase merchandise completely by Amazon. This development is barely growing because the ecommerce big continues to achieve increasingly more of the entire market.

Consumers go to Amazon first

If I requested you the place buyers first go to seek for a product, you’ll seemingly hear Google. Whereas the search engine dominates on-line search as a complete — commerce or in any other case — Amazon is in actual fact the first place customers first go to search out new merchandise.

Analysis exhibits that 53{b02bdf04de3f9bc06c998e855c65941e7d8f5cd012e86469a83340818e6b6d52} of individuals start their product search on Amazon. By itemizing your gadgets on {the marketplace}, you will get in entrance of your viewers earlier of their shopping for journey.

Model recognition and membership perks

Individuals know and belief Amazon. Many will select to stay with their trusted market as an alternative of shopping for from an internet site they’ve by no means heard of. Others will select to purchase from Amazon over a D2C ecommerce web site due to the streamlined checkout expertise and the quick and dependable supply provided by an Amazon Prime membership.

The right way to join your Amazon and WooCommerce shops

Promoting by a number of channels has many benefits. Nevertheless, it could actually additionally carry challenges if not dealt with correctly. Managing stock, monitoring gross sales, and organizing deliveries are tough sufficient when promoting by one channel. Including a complete different platform to handle solely will increase the complexity.

If you don’t arrange a robust integration between your channels, you’ll rapidly get slowed down by all of the handbook processes wanted to maintain issues so as.

The answer is to ascertain a real-time connection between your Amazon Vendor account and your WooCommerce retailer.

This can be sure that your stock is all the time correct throughout channels, serving to to stop you from promoting out-of-stock merchandise. The mixing additionally lets you handle orders and overview experiences from a single place as an alternative of getting to bounce between platforms.

Under, we’ll look at just a few completely different strategies for syncing your WooCommerce product catalog to Amazon.


The primary method to establishing a WooCommerce amazon integration is to make use of Sellbrite, a software program service that helps retailers join all their gross sales channels to seamlessly handle from a single place. If you’re new to Sellbrite, you will get began with a 30-day free trial.

As soon as your account is about up, you’ll must sync your gross sales channels. Out of your Sellbrite dashboard, click on join your channels.

Connect Amazon WooCommerce Setup
To attach Amazon to your WooCommerce retailer, get began with a SellBrite account.

Choose WooCommerce, then click on Obtain plugin. This can take you to a web page to obtain the WordPress plugin wanted to finish the combination. You may as well obtain the plugin immediately in WordPress.

With the plugin activated, choose Sellbrite from the sidebar. On the following web page, click on Connect with Sellbrite.

This can full the combination course of. Subsequent, you’ll want to join your Amazon Vendor account. Return to Sellbrite and choose Join your channels. Click on Amazon and provides your channel a nickname.

Choose Join your Account and log in to your Amazon account along with your electronic mail and password. If you don’t have already got an Amazon Vendor account, there’s a hyperlink to the registration web page.

Notice that the verification course of will take per week or so to finish.

Connect Amazon WooCommerce Easy
Be sure you have an Amazon Vendor account earlier than you begin to join Amazon to WooCommerce.

As soon as the connection is completed, you’ll be able to return to your Sellbrite dashboard to handle your multichannel operations. Merchandise from every channel will first seem within the Listings part.

Connect Amazon WooCommerce Listings
When you join Amazon and WooCommerce, use SellBrite to handle listings.

That is the place you’ll edit your product particulars reminiscent of descriptions, photos, worth, classes, and so forth. If you wish to work within the WordPress backend you continue to can. On this case, you should use the Sync From WooCommerce button to replace the small print in Sellbrite.

Connect Amazon WooCommerce Edit
Be sure you listings are linked to merchandise to keep away from a time-consuming runaround.

Sellbrite distinguishes between merchandise and listings. Every merchandise should be linked to each a product and itemizing. Whenever you first sync your stock out of your gross sales channels they’re added as listings solely, not merchandise.

You’ll be able to rapidly generate a product on your gadgets by clicking Add product from the Edit Itemizing web page.

Connect Amazon WooCommerce Add Product
Whenever you join Amazon and WooCommerce, pay shut consideration to syncing merchandise and lisitngs.

Add your SKU and click on Create New Product.

Connect Amazon WooCommerce SKU
Be sure you maintain monitor of SKUs, as they’re key to linking merchandise and listings.

As soon as the itemizing is linked to a product you’ll be able to go to the Merchandise part to rapidly push the merchandise to any of your different channels.

Choose the product and click on Record Merchandise on Channel. For our instance, we wish to ship our WooCommerce product to Amazon in order that’s what we’ll choose.

Connect Amazon WooCommerce List Channel
Bulk operations prevent plenty of time while you join Amazon and WooCommerce.

Sellbrite helps bulk operations so you’ll be able to rapidly sync your merchandise in batches by checking every merchandise and repeating this course of. When you begin to obtain orders, they are going to robotically be imported to your Sellbrite order dashboard so that you can course of.

Integrating with standalone WordPress plugins

There are a number of different WordPress plugins you should use to create a real-time Amazon WooCommerce integration. Under are just a few strong choices.

The right way to Use Amazon to meet WooCommerce orders

The advantages of Amazon’s logistics and success community aren’t restricted to only their market sellers. With Amazon Multichannel Success (MCF), you should use the FBA supply service when promoting by different channels.

Like common FBA, you ship your stock to Amazon who decides which of its warehouses to make use of to retailer your merchandise. You then combine your web site with Amazon to sync the movement of order knowledge. When a buyer locations an order, the order particulars are handed to Amazon who routes the order to the very best warehouse for a speedy supply. Amazon then picks, packs, and ships the merchandise to your prospects.

Advantages of utilizing Amazon MCF

Under are a few of the advantages of utilizing Amazon MCF for order success:

  • Streamlined operations: By utilizing Amazon MCF, you’ll be able to offload the challenges of working complicated success operations. You don’t have to fret, about storage, processing, or supply. Merely creating and promoting nice merchandise that your prospects love.
  • Quick transport: With Amazon MCF, you’ll be able to provide quick one-day and two-day supply to your prospects. Amazon additionally dispatches deliveries seven days per week, not like different logistics firms.
  • Dependable supply estimates: You’ll be able to present assurance to your prospects by displaying a dependable transport estimate and fulfilled by Amazin messaging in your web site.
  • Customizable transport prices: Amazon MCF provides you full management over what transport prices you cost prospects. You’ll be able to override the default Amazon fee with a flat fee price or you’ll be able to provide free transport.

Integrating Amazon MCF with WooCommerce

To combine your retailer with Amazon MCF, you will have to put in the WooCommerce Amazon Success extension. The extension connects to the backend of your Vendor Central account that can assist you automate the order success course of.

After the WooCommerce cost full occasion, the plugin sends the order particulars to Amazon.

It’s appropriate with any cost gateway that correctly triggers the WooCommerce cost full motion.

For the combination to work accurately, every of your WooCommerce product SKUs should precisely match the Vendor SKU for the corresponding product in your Vendor Central account. This can permit Amazon to course of, pack, and ship your orders with out points. If there may be an error with an order, the extension will ship you an electronic mail notification with the order particulars and details about the error.

Earlier than you obtain and start utilizing the extension, you will have to arrange your Amazon Market Internet Service (MWS) credentials

Amazon Market Internet Service (MWS) is an online service API that allows Amazon sellers to attach their web site to their Amazon success account to programmatically trade knowledge for orders and funds. With the information integration, you’ll be able to automate backend processes reminiscent of stock and order administration.

Establishing the extension

Because the post-install notification aptly states, it is advisable configure all settings for Amazon Success earlier than it’s going to work. It would be best to begin by deciding on your Dwelling Area.

Connect Amazon WooCommerce Home Region
Be certain to overview and perceive the safety necessities associated to this process.

After you choose your Dwelling Area, the extension will present you values for the Developer’s Title and Developer ID. You will want these values to authorize the plugin’s connection to MWS.

Out of your Amazon Vendor Central account, go to Settings > Consumer Permissions. Discover the part for Third-party developer and apps and click on Go to and Handle Your Apps adopted by Authorize new developer.

Connect Amazon WooCommerce MWS
Earlier than activating the plgin, you want your Vendor ID, Market ID, and MWS Authorization Token.

Now you’ll add the Developer Title and Developer ID from the plugin’s directions. Affirm the combination and click on Subsequent. You’ll then acquire entry to your Vendor ID, Market ID, and MWS Authorization Token.

Copy and paste these values into the plugin settings.

Subsequent, you’ll must configure the FBA Stock Settings. Right here you’ll be able to set the default transport velocity, sync your stock, and assign order prefixes. There are additionally some basic plugin settings to configure reminiscent of whether or not to allow transport emails from Amazon to your prospects.

Connect Amazon WooCommerce Inventory
Whenever you join Amazon and WooCommerce, there’s a single place for configuring your shops essential particulars.

The ultimate step is to pick out which merchandise will use MCF for deliveries. There are two methods to do that. The primary is to go to the edit product web page for a specific merchandise and verify Fulfill with Amazon FBA, positioned within the product knowledge tab.

Connect Amazon WooCommerce Fulfillment
Some essential issues to think about while you join Amazon with WooCommerce are the success and return processes.

The opposite approach is to go to WooCommerce > Merchandise the place there can be a brand new choice to rapidly toggle FBA on or off for every product in your catalog.

Some notes about Amazon MCF

In contrast to FBA orders processed by the Amazon market, Amazon doesn’t deal with returns for MCF orders. This implies you will have to arrange a reverse logistics course of to deal with any buyer returns your self.

Additionally, Amazon MCF doesn’t ship orders internationally. When you promote around the globe you will have an extra success technique whether or not it’s a 3PL or in-house course of to serve these prospects.


With an Amazon WooCommerce integration, you’ll be able to run your total ecommerce operations from a single hub, making it simpler than ever earlier than to promote extra gadgets on-line. When you don’t already comply with a multi-channel technique, think about the potential advantages and use this information to handle your channels extra effectively.

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