There are many good reasons to work with a marketing agency. You might be interested in establishing a presence with an unfamiliar marketing strategy. You might be eager to see better results on a campaign that’s been dwindling. You might even be interested in saving money, paying an agency to manage your campaign rather than hiring a marketing manager full-time.

Whatever the case, your results are going to depend on the relationship and rapport you’re able to build with your marketing agency—and that means you’ll have to put in some work.

How to Work With a Marketing Agency

These tips will help you work with a marketing agency more effectively.

  1. Choose the right partner. Your results will be dependent on your ability to choose the right digital marketing agency. This means you’ll need to consider many different variables. For example, what is this agency’s area of specialty? How much

The holiday season is usually a gold mine of opportunities for product-based businesses that can deploy special holiday products or sales to make their business stand out and be relevant for that time of the year. While service-based businesses may find it more difficult to capitalize on the season’s business opportunities, there are still several creative strategies they can utilize to make holiday marketing work in their favor. For guidance, we asked 12 entrepreneurs from Young Entrepreneur Council (YEC) this question:

“In your opinion, what’s the best way for a service-based business to take advantage of the coming holiday season? How might this differ or relate to a product-based business?”

Here’s what YEC community members had to say.



1. Provide A Unique, Streamlined Experience

“Purchasing products online tends to be a great user experience because it’s easy and streamlined. At my company, we think purchasing services should be the same

Fit in? Or stand out? Most startups and small businesses would opt for the latter. Nonetheless, it’s notoriously tough to avoid blending into the crowd in saturated markets.

That’s not to say being distinctive is a unicorn dream. Plenty of companies have solved the riddle of how to attract attention in a crowded field. Take Amazon. It’s certainly not the first online retailer; it’s just the one that broke the mold by being totally different.



Stand Out in a Saturated Market

If you want your brand to be memorable, consider applying the following strategies to your everyday workflow. Each idea can help your organization woo attention from the competition in genuine, and often clever, ways.

1. Give away your industry knowledge.

You’re an expert in what you do. In fact, your whole team’s backed by years of expertise. Don’t hide what you know: Flaunt it, “humble brag” style.

For

Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Microinfluencers, by definition, have fewer followers, but often have an even more close-knit community. In many cases, this closer relationship allows for greater trust when it comes to marketing products. When dealing with microinfluencers, then, businesses need to understand what will make this particular relationship work well for both parties. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

“What’s the best strategy for partnering with a microinfluencer and making sure the relationship goes as expected or that shared goals are met? Why?”

Here’s what YEC community members had to say.



1. Do Your Research

“Do your research and pay close attention to whether or not the

Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 

60% say that content marketing is very or extremely important to their overall business strategy. 



How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization. 

 If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

Optimize Your Blog for SEO

You’ve set up your blog and you’re posting regularly, but

 

A logo is one of the most important elements of a business’s branding. And none more so than with an agriculture business.

Certain colors and imagery denotes agriculture. By incorporating such recognizable features into a logo, it becomes instantly identifiable as an agriculture business to audiences.

LogoDesign, professional logo makers, provide tips on how to create agricultural logo designs. The infographic looks at the best types of logos for an agricultural business. Some of the best type of logos for agriculture ventures include:



Monogram Logos

These logos combine the initials of a brand into the design of the logo.

Wordmark Logos

Another font-type logo, which combines the brand’s name with a distinctive typeface.

Iconic Logos

Iconic logos use real-world objects that are easily recognized as an agricultural item, such as a farm or field.

Abstract Logos

These graphic-led logos represent a concept embodied by the agriculture business.

Mascot Logos

These