Sam Schick operates Neversink, an agency based in Coastal Maine that offers a range of services that include brand-building and web design. Follow Sam on Instagram.
The website you built for your cousin’s pizzeria is so legit. Do you often get the opportunity to pitch creative ideas like that to your clients? How does the conversation go?
I think we always have that opportunity – often enough those pitches might even be expected, or at least hoped for – but it’s still a question of teasing out just how good a fit they are for the client’s vision and their own ability to see it through.
In every event, we begin all work with what we see as the “blue sky” questions: Where are we really trying to go? Wouldn’t it be amazing if … ? We’ll measure, SWOT, and try to identify possible breakpoints later, but