In a year when many small businesses are struggling, making sales is the shortest path to getting back on track. While most would agree that you have to spend money to make money, many businesses don’t have the option to spend large sums of money at this time.
Instead of stressing about coming up with the funds for a big year-end ad campaign, think outside of the box. Difficult times call for creative solutions, and the right ones can offer big returns without big investments.
Communicate More Efficiently
Before you can get potential customers to sign on, you need to know what they’re thinking. Learning how prospects interact with your business will help you make more effective sales pitches. It may sound difficult, but an easy way to start is by implementing email tracking software.
Email tracking allows you to see who exactly is opening and interacting with your