We’ve bought huge information! SPI Media simply launched its very personal YouTube channel!
Wait, you’re saying—doesn’t SPI have already got a YouTube channel? Properly, yeah, Pat Flynn has a profitable YouTube channel with almost 300,000 subscribers and greater than ten years of superior movies. So it’s extra correct to say that we’re increasing our YouTube technique. The SPI Media YouTube channel is our new vacation spot for in-depth academic content material for entrepreneurs. On this publish I’m going to clarify how the channel happened, and why you need to think about tuning in!
Why We Began a New YouTube Channel
So why begin a brand new YouTube channel for SPI? In any case, Pat Flynn has been producing nice content material on his personal channel for over ten years. Why not construct on what we’ve bought?
The quick reply is that it didn’t make sense.
Entrepreneurs have tons of questions on very particular issues, and generally the easiest way to assist them out is through video—as an example, a video that exhibits you how you can tag your subscribers in ConvertKit. So we needed to seek out the easiest way to share video content material that might assist folks with particular enterprise challenges and alternatives.
However Pat’s channel isn’t the most effective match for these sorts of movies. Pat’s movies are designed to attraction to a broad viewers, and so they capitalize on Pat’s character. We realized that to be able to keep away from diluting the main focus of Pat’s channel, it made extra sense to create a brand new one.
That’s why the brand new SPI YouTube channel is designed to be much less character centered and extra of a useful resource library. It’s aimed toward serving to folks reply detailed questions, resolve technical points, and benefit from particular enterprise platforms.
And eventually, Pat’s channel is Pat’s channel. We needed to start out tapping into our inside assets—our staff—much more, to create nice business-building content material. And a brand new channel was the proper means to try this!
The Nuts and Bolts of the New Channel
So what are you able to anticipate from the brand new SPI Media YouTube channel?
As I simply talked about, the purpose of the channel is to supply a breadth of content material that addresses particular wants and questions—a library of entrepreneurial assets, if you’ll. It’s the place you’ll discover business-building movies on the subjects that fall into SPI’s key academic topic areas. We’ll be serving to folks with all the pieces from e mail advertising to self publishing books, to affiliate internet marketing, to podcasting, and extra.
Most of the movies might be organized into playlists to information you step-by-step by means of totally different subjects and processes.
We kicked off the channel with a foundational video from Pat on every of ten totally different studying areas, and you will discover these movies on the channel now. Every video is designed to be a kickoff level for learners. From there, we’ll be releasing new movies on every subject that get extra particular.
Right here’s a preview of two of the foundational movies we’ve posted thus far. The primary one is the intro video for our On-line Programs observe.
This subsequent one kicks off the Membership Communities playlist that we’ll be including to over time.
So look out for rather more in every of the playlists within the channel very shortly!
We even have a wealth of experience on our staff that we’ll be leaning on to construct the channel content material, so let’s speak about that subsequent!
Who’s Behind the SPI YouTube Channel—and The place It’s Going
So who’s behind this brand-new channel? Properly, you’re nonetheless going to see a whole lot of Pat, together with Mindy, our options supervisor. Mindy has been a key staff member behind the scenes for a number of years. She manages an entire bunch of technical stuff for SPI, and has a ton of information on the software program techniques that make our web site, e mail checklist, and general enterprise run easily.
You’ll begin seeing different members of Group SPI contributing, too, whether or not it’s Caleb on video manufacturing, or Matt on enterprise fundamentals, or Karen and Ray on content material creation.
This all means a good larger wealth of nice academic content material coming your means! So look out for brand spanking new playlists to assist folks get onboarded to the instruments we use at SPI Media, whether or not that’s Teachable, Convertkit, Circle, or the various different platforms and techniques we use and belief.
How We’re Rising the Channel—and How You Can Assist!
Our staff is happy about rising this channel to create a worthwhile entrepreneurial useful resource library the place you will get particular questions answered.
However in truth, it nonetheless takes a whole lot of work to develop a brand new YouTube channel, even for a longtime model like SPI. Even an even bigger model like ours has to start out from scratch on YouTube. We’re not going to get a whole lot of views or a ton of subscribers on the very starting. We’ve nonetheless bought to earn our stripes, so to talk.
How are we planning on doing that?
First off, we’re attempting to make use of search visitors to develop the channel and produce extra folks into the model. Once you begin a brand new YouTube channel, it’s all about making content material that individuals are trying to find—that’s the way you get your first chunk of views and begin rating properly. So every video we make is optimized for particular key phrases that individuals are trying to find on the platform.
It additionally helps to make a sequence of movies associated to the identical factor, in order that YouTube will group the movies collectively. As an example, if you happen to make a sequence of movies about e mail advertising that folks watch in a sure order, the YouTube algorithm will begin to perceive that and current the sequence in that order to draw new viewers.
All that’s to say that we’re doing what we will on the again finish—however we additionally want our superfans to assist this channel succeed…
Subscribe to the SPI YouTube Channel
We all know that creating nice content material is just half the battle—getting it in entrance of individuals is the opposite half. We’re additionally going to be asking our followers on social media, within the SPI Professional group, through our e mail checklist, and elsewhere, to subscribe, like, and remark, to assist us develop the channel.
And it goes with out saying that we’d love for you, pricey reader, to tune in and subscribe to the SPI Media YouTube channel! As I’ve hopefully specified by this publish, it’s the place you’ll discover a wealth of (free!) assets that can assist you get began with totally different alternatives and platforms, and take your enterprise to new heights.
We all know how highly effective video may be as a studying device, and this new channel will provide you with a serving to hand to start out exploring new alternatives and optimizing present components of your enterprise. Inquisitive about affiliate internet marketing however don’t know how you can get began? Need to begin utilizing ConvertKit to develop your e mail checklist? We’ve bought you coated.
And naturally we’ll be constantly including new, in-depth content material to the channel.
So go take a look at SPI Media on YouTube and hit that subscribe button! We’ll see you over there.