Have you ever ever failed at one thing?
For some time in late 2020, we had been failing fairly laborious at creating a brand new podcast.
Final fall, the SPI Media Content material workforce (yours actually and senior content material supervisor Karen Beattie) and Podcasts workforce (senior producer Sara Jane Hess and producer David Grabowski) put our heads collectively to brainstorm concepts for a brand new present.
Our mission was thrilling however daunting: to provide you with a compelling podcast idea, one thing that might stand astride our flagship exhibits, the Sensible Passive Revenue Podcast and AskPat 2.0, but additionally stand by itself. We needed to create one thing new and totally different. Some recent vitality that match the model but additionally expanded it. And naturally, one thing our viewers could be excited to tune in to.
No presh, proper? Right here’s how the method unfolded.
Take 1: A New Spin on an Previous Concept
Our first concept was a present the place we interviewed on a regular basis entrepreneurs and specialists concerning the candy—and typically bittersweet—highway to success.
We considered answering questions like: What does success imply? How do you discover it? Why is it typically so elusive? How does it really feel whenever you lastly get it? And what occurs whenever you lose it?
Yeah, success tales aren’t precisely a novel idea. However we figured if we approached the topic from sufficient attention-grabbing angles, we may do one thing cool with it. We thought we had one thing.
So we set to work making a take a look at script for a pilot episode, based mostly largely on snippets from interviews we’d completed earlier that summer season for a collection of entrepreneurial success story weblog posts.
Having these interviews to work with gave us a lift, and we threw collectively the script fairly shortly.
Our very first take a look at script: the making of the sausage.
However the script felt, properly, stitched-together. And greater than that, we realized we simply weren’t that jazzed concerning the idea. Success is superior! We simply weren’t certain we had quite a lot of new issues to say about it.
So we saved brainstorming.
Take 2: The COVID Diaries
Our subsequent concept was a present about how entrepreneurs are coping, surviving, and perhaps even (gulp) thriving by the havoc COVID-19 has wreaked on our lives and companies.
As soon as once more, we dipped into our success story interviews for materials. The coronavirus pandemic was (unsurprisingly) a theme in all of these interviews, so we had a good quantity of content material to create a take a look at script once more.
This time, we felt like we had one thing just a little extra centered to work with. Perhaps this concept’s bought legs! We used our take a look at script to document a take a look at episode, full with intro music, to see how the idea would land in our ears.
Aaaand it landed sort of flat.
As we discovered with the primary take a look at script, utilizing bits of interviews we might recorded for a unique goal and piecing them along with new commentary simply didn’t lead to a extremely compelling piece of podcasting.
And with issues altering so shortly on the epidemiological entrance, we additionally questioned if the COVID focus would cut back the podcast’s shelf life. (COVID clearly hasn’t disappeared but, so perhaps the priority was ill-founded, nevertheless it’s what we thought on the time.)
All the things thought-about, a COVID-focused podcast didn’t seize us the best way we needed it to, so it was again to the drafting board.
Take 3: Getting Nearer! (Or Are We?)
We tossed out another concepts. We workshopped them, and even got here up with outlines of what a season of every of these exhibits would possibly appear like.
However the upshot was—for varied causes—we both didn’t really feel excited sufficient about, or prepared to show any of these concepts right into a podcast proper now.
(You’ll discover I didn’t share any specifics, as a result of we would nonetheless flip a few of these ideas right into a podcast some day!)
So we marched on.
Take 4: Flops Arrives
Then we bought to desirous about our authentic concept: success. Perhaps we’ve bought it precisely backward. What if we flip the script and speak about failure as an alternative?
And thus Flops was born.
What’s Flops? I’ll let the trailer do the speaking:
Our imaginative and prescient with Flops is to current an trustworthy portrait of entrepreneurial failure in its quite a few types. Season 1 options interviews with entrepreneurs who’ve failed huge in a roundabout way, together with tales of failure from latest and not-so-recent historical past, in enterprise and past—together with some visitor cameos that reveal a lighter facet of failure.
It might sound cliché, however failure actually places issues in perspective. It’s wonderful what individuals can stand up to and bounce again from.
In season 1 of Flops, we discuss to multiple entrepreneur who misplaced six figures, one whose new enterprise bought precisely zero shoppers, and one other whose first retail product was bleeding cash whereas she battled most cancers.
These three entrepreneurs bounced again in several methods, whereas others we spoke with are nonetheless struggling to search out their footing. We need to present the messy, unvarnished facet of failure, as a result of failure is to be anticipated. Failure is human. And it could possibly change your life irrevocably, typically for the higher, and typically not. What actually issues is what you do with that failure.
So say good day to Flops. We hope it doesn’t fail, as a result of we consider these tales are helpful to listen to—and that we’ve put collectively a podcast that tells them in a fairly compelling means.
But when Flops does fail, properly, we’ll mud ourselves off and take a look at once more.
The primary season of Flops launches this Wednesday, March 31, with new episodes each Wednesday. Discover it on Apple Podcasts, Spotify, or wherever you take heed to podcasts.