Editor’s observe: It is a visitor publish by Corey Haines at SavvyCal, an actual nifty scheduling resolution that we use to schedule company on our personal podcasts, together with The Neighborhood Expertise Podcast!
Why does rising your podcast viewers appear so troublesome? Podcasts current a couple of distinctive challenges in comparison with different kinds of content material:
- Podcasts are historically audio-only, which implies grabbing your potential listeners’ consideration immediately is paramount
- Audio will not be as inherently shareable as textual content or video; individuals eat it in a different way
- Discovering new podcasts and podcast episodes is a slow-burn course of based mostly on private style and proposals
For all these causes, you, as a podcaster, must be artful and strategic about getting your present seen and heard. Rising your podcast listenership is essentially a grassroots effort—amongst different strategies, it’s depending on word-of-mouth suggestions from a couple of loyal listeners.
When you have company in your present, you might have a leg up on the remaining as a result of your company can share your podcast with their viewers. However first, it’s important to earn it.
How will you ensure you get the perfect bang to your buck from each new podcast visitor?
One of the best ways to make sure that occurs is to make a very nice impression.
It’s important to stand out from the remaining.
Let’s dig into 5 methods you may put together for podcast visitor interviews and impress your company after they come in your present!
Desk of Contents
- Do intensive analysis
- Ship your visitor a prep electronic mail
- Personalize the scheduling hyperlink
- Create a visitor web page in your podcast web site
- Streamline manufacturing follow-up
- Recap: In terms of podcast company, good impressions final!
1. Do intensive analysis
Since most podcasters don’t do a lot (if any) analysis on their visitor forward of time, one surefire method to impress your visitor is to indicate that you just’ve actually performed your homework on them.
Not solely will this aid you produce a greater podcast, however it’ll additionally enhance the prospect that your visitor will share the episode with their viewers, refer you to different company, and do you a favor sooner or later.
It sounds easy, however this one small gesture can go a protracted method to making an enduring impression.
Listed here are a couple of methods you will get to know your visitor forward of your time with them.
Use Twitter superior search to analysis your podcast visitor
Dave Gerhardt is aware of a factor or two about podcasts. He’s behind the hit podcasts Tech In Boston, Looking for Knowledge, Ecommerce Advertising and marketing Faculty, and B2B Advertising and marketing Leaders.
Right here’s a sneak peek into how he makes use of Twitter to floor attention-grabbing content material from his company that he can ask about on his podcast.
Twitter’s superior search makes it simple to filter by the variety of likes (as proven right here) in addition to the variety of retweets and any key phrase or phrase.
Use search hacks to floor your visitor’s greatest content material
Your visitor might need a weblog on their private web site, write on their enterprise’s weblog, or contribute to different blogs as nicely.
Utilizing search operators in Google or a software like Ahrefs (paid) or BuzzSumo (free for a couple of searches) lets you discover all content material related to a sure individual.
For instance, the question writer:”Tim Soulo” with the Content material Explorer function lets you discover content material authored by Ahrefs’ CMO, Tim Soulo.
It’ll even present the recognition of every article so you may see which content material struck a chord with the viewers.
Analysis your visitor’s LinkedIn profile
If the skilled background of your visitor is of any specific curiosity, their LinkedIn profile will come in useful.
Right here, you may see a exact timeline of their jobs and involvements in several corporations.
From their profile, it’s also possible to dig into their “Exercise” to search out what they’ve been posting about.
Hearken to your visitor’s different podcast appearances
Pay attention Notes describes itself as a search engine for podcasts, which makes it simple to dig up previous visitor appearances your visitor has made on different podcasts.
Podchaser additionally lets you seek for somebody and pull up a curated checklist of their visitor appearances in a particular tab.
It doesn’t take greater than listening to 1-2 different podcast appearances they’ve performed to get acquainted and select different subjects and questions that’d be compelling to discover in your podcast.
Quora has change into some of the in style web sites on the earth with its distinctive Q&A format.
In case your visitor is energetic on Quora, looking out via their previous solutions would possibly offer you some good concepts for inquiries to ask since you may fairly actually see how they’d reply.
Entrepreneur and investor Jason Lemkin has answered over 3,600 questions, a lot of that are “off the crushed path” of what he would possibly usually get requested about.
2. Ship your visitor a prep electronic mail
As soon as your visitor has booked a time to document with you, you may ship over an inventory of questions or subjects to assist them put together, in addition to a bundle of selling supplies they will use to advertise your episode.
Not solely does this present your visitor that you just’re well-prepared and on high of your recreation, it additionally permits your visitor to have the ability to ship the perfect content material they will for you.
You would possibly ship them an electronic mail like this a couple of days earlier than you document:
Hey NAME — trying ahead to our dialog.
I wished to ship over this checklist of subjects we’ll possible cowl.
Subjects to prep for:
- Instance 1
- Instance 2
- Instance 3
Any questions earlier than our recording?
Derek Sivers has an article the place he talks about how he asks the host to ship him questions months upfront when any person invitations him on a podcast.
Right here’s why: “Folks say that your first response is essentially the most sincere, however I disagree. Your first response is often outdated. Both it’s a solution you got here up with way back and now use as a substitute of considering, or it’s a knee-jerk emotional response to one thing in your previous.”
He’s noticed that his greatest solutions come after he’s had a while to consider it from expertise. He spends hours writing from completely different views earlier than selecting essentially the most attention-grabbing reply. Then, as soon as the recording begins, he tries to make his solutions sound spontaneous.
Giving your company time to organize ideas on questions and subjects is assured to impress, however it’s additionally a good way to make them extra spectacular to your listeners.
Professional tip: Arrange a Zapier automation to ship company a prep electronic mail after they ebook a time utilizing your SavvyCal scheduling hyperlink. All it’s important to do is use SavvyCal in Zapier, choose “New Assembly” because the set off, join your account, and ship an electronic mail to the e-mail they used to ebook the assembly because the Motion.
3. Personalize the scheduling hyperlink
In the event you’re nonetheless scheduling recording periods with company by buying and selling emails backwards and forwards, it’s time to start out utilizing a scheduling software that enables company to ebook a time immediately in your calendar.
However even then, scheduling hyperlinks have change into so ubiquitous that an unwritten taboo has developed. Prefer it or not, some individuals take offense to receiving a generic reserving hyperlink.
So if you wish to impress your company (and keep away from offense), get within the behavior of personalizing your scheduling hyperlinks.
With a scheduling software like SavvyCal, you may generate customized scheduling hyperlinks for every visitor with just some clicks.
You may prefill your visitor’s identify and electronic mail tackle so that each one it takes is 2 clicks to ebook a time with you.
For instance, you may arrange a personalised hyperlink along with your visitor that exhibits their avatar, their identify within the assembly identify, and even their identify within the scheduling hyperlink.
If I wished to document with Derrick, I may ship him the hyperlink savvycal.com/corey/derrick and that method he is aware of it’s only for him.
Now, all he has to do when visiting the scheduling hyperlink is to overlay his calendar to search out mutual availability after which choose a slot that works greatest for his schedule.
4. Create a visitor web page in your podcast web site
You need to make the visitor expertise as seamless as doable. A visitor ought to by no means really feel confused. In the event that they do, it’s your fault.
One method to take your visitor reserving course of from a Motel 6 expertise to a Ritz Carlton expertise is to supply a “Visitor Web page” with important particulars, corresponding to contact and recording data.
Right here’s an instance of how podcaster David Perell supplies all essentially the most important data to his company pre-recording.
This fashion, his company have all the things they want earlier than going stay.
Some scheduling instruments like SavvyCal even assist you to robotically ship company to a visitor web page after reserving a recording time.
5. Streamline manufacturing follow-up
In case your visitor has recorded any audio domestically on their finish, do them a favor by offering a hyperlink to your Google Drive or Dropbox to allow them to add it with none issues.
Audio recordsdata are massive and never everybody has cloud storage resolution. Asking your visitor to ship you their Drive or Dropbox hyperlink isn’t unhealthy by any means, however it may be inconvenient. Make it simple on them and supply a simple method for them to add on to you.
When you’ve scheduled the episode to publish, ship your visitor a fast observe about which day they will anticipate it to go stay. This fashion, while you ship one other message day-of with shareable hyperlinks, they’re more likely to amplify it and aid you develop your viewers.
Recap: In terms of podcast company, good impressions final!
If you wish to stand out and make an important impression along with your podcast company:
- Do intensive analysis
- Ship a prep electronic mail
- Personalize the scheduling hyperlink
- Create a visitor web page
- Streamline manufacturing observe up
Do these 5 issues, and there’s no method your company received’t share your podcast, refer you to different nice company, or do you one other favor sooner or later.
Nonetheless ready for the suitable second to start out your podcast? Seize maintain of the reins with the assistance of our full podcasting tutorial.