Editor’s notice: It is a visitor submit by Corey Haines at SavvyCal, an actual nifty scheduling resolution that we use to schedule visitors on our personal podcasts, together with The Neighborhood Expertise Podcast!
Why does rising your podcast viewers appear so troublesome? Podcasts current just a few distinctive challenges in comparison with different kinds of content material:
- Podcasts are historically audio-only, which implies grabbing your potential listeners’ consideration immediately is paramount
- Audio is just not as inherently shareable as textual content or video; folks eat it in another way
- Discovering new podcasts and podcast episodes is a slow-burn course of based mostly on private style and proposals
For all these causes, you, as a podcaster, need to be artful and strategic about getting your present seen and heard. Rising your podcast listenership is basically a grassroots effort—amongst different strategies, it’s depending on word-of-mouth suggestions from just a few loyal listeners.
In case you have visitors in your present, you’ve got a leg up on the remaining as a result of your visitors can share your podcast with their viewers. However first, you must earn it.
How will you be sure to get the perfect bang on your buck from each new podcast visitor?
One of the best ways to make sure that occurs is to make a really nice impression.
It’s a must to stand out from the remaining.
Let’s dig into 5 methods you possibly can put together for podcast visitor interviews and impress your visitors after they come in your present!
Desk of Contents
- Do intensive analysis
- Ship your visitor a prep e mail
- Personalize the scheduling hyperlink
- Create a visitor web page in your podcast web site
- Streamline manufacturing follow-up
- Recap: In terms of podcast visitors, good impressions final!
1. Do intensive analysis
Since most podcasters don’t do a lot (if any) analysis on their visitor forward of time, one surefire method to impress your visitor is to indicate that you just’ve actually completed your homework on them.
Not solely will this enable you to produce a greater podcast, but it surely’ll additionally enhance the possibility that your visitor will share the episode with their viewers, refer you to different visitors, and do you a favor sooner or later.
It sounds easy, however this one small gesture can go an extended method to making a long-lasting impression.
Listed here are just a few methods you will get to know your visitor forward of your time with them.
Use Twitter superior search to analysis your podcast visitor
Dave Gerhardt is aware of a factor or two about podcasts. He’s behind the hit podcasts Tech In Boston, Searching for Knowledge, Ecommerce Advertising and marketing Faculty, and B2B Advertising and marketing Leaders.
Right here’s a sneak peek into how he makes use of Twitter to floor attention-grabbing content material from his visitors that he can ask about on his podcast.
Twitter’s superior search makes it straightforward to filter by the variety of likes (as proven right here) in addition to the variety of retweets and any key phrase or phrase.
Use search hacks to floor your visitor’s finest content material
Your visitor may need a weblog on their private web site, write on their enterprise’s weblog, or contribute to different blogs as properly.
Utilizing search operators in Google or a device like Ahrefs (paid) or BuzzSumo (free for just a few searches) means that you can discover all content material related to a sure particular person.
For instance, the question creator:”Tim Soulo” with the Content material Explorer characteristic lets you discover content material authored by Ahrefs’ CMO, Tim Soulo.
It’ll even present the recognition of every article so you possibly can see which content material struck a chord with the viewers.
Analysis your visitor’s LinkedIn profile
If the skilled background of your visitor is of any explicit curiosity, their LinkedIn profile will come in useful.
Right here, you possibly can see a exact timeline of their jobs and involvements in several firms.
From their profile, you may as well dig into their “Exercise” to seek out what they’ve been posting about.
Hearken to your visitor’s different podcast appearances
Pay attention Notes describes itself as a search engine for podcasts, which makes it straightforward to dig up previous visitor appearances your visitor has made on different podcasts.
Podchaser additionally means that you can seek for somebody and pull up a curated record of their visitor appearances in a particular tab.
It doesn’t take greater than listening to 1-2 different podcast appearances they’ve completed to get acquainted and select different subjects and questions that’d be compelling to discover in your podcast.
Quora has change into one of the crucial widespread web sites on this planet with its distinctive Q&A format.
In case your visitor is energetic on Quora, looking via their previous solutions would possibly offer you some good concepts for inquiries to ask since you possibly can fairly actually see how they’d reply.
Entrepreneur and investor Jason Lemkin has answered over 3,600 questions, lots of that are “off the crushed path” of what he would possibly usually get requested about.
2. Ship your visitor a prep e mail
As soon as your visitor has booked a time to file with you, you possibly can ship over a listing of questions or subjects to assist them put together, in addition to a package deal of selling supplies they will use to advertise your episode.
Not solely does this present your visitor that you just’re well-prepared and on high of your recreation, it additionally permits your visitor to have the ability to ship the perfect content material they will for you.
You would possibly ship them an e mail like this just a few days earlier than you file:
Hey NAME — wanting ahead to our dialog.
I needed to ship over this record of subjects we’ll doubtless cowl.
Subjects to prep for:
- Instance 1
- Instance 2
- Instance 3
Any questions earlier than our recording?
Derek Sivers has an article the place he talks about how he asks the host to ship him questions months prematurely when someone invitations him on a podcast.
Right here’s why: “Individuals say that your first response is probably the most sincere, however I disagree. Your first response is normally outdated. Both it’s a solution you got here up with way back and now use as a substitute of considering, or it’s a knee-jerk emotional response to one thing in your previous.”
He’s noticed that his finest solutions come after he’s had a while to consider it from expertise. He spends hours writing from totally different views earlier than selecting probably the most attention-grabbing reply. Then, as soon as the recording begins, he tries to make his solutions sound spontaneous.
Giving your visitors time to arrange ideas on questions and subjects is assured to impress, but it surely’s additionally a good way to make them extra spectacular to your listeners.
Professional tip: Arrange a Zapier automation to ship visitors a prep e mail after they guide a time utilizing your SavvyCal scheduling hyperlink. All you must do is use SavvyCal in Zapier, choose “New Assembly” because the set off, join your account, and ship an e mail to the e-mail they used to guide the assembly because the Motion.
3. Personalize the scheduling hyperlink
Should you’re nonetheless scheduling recording periods with visitors by buying and selling emails backwards and forwards, it’s time to start out utilizing a scheduling device that enables visitors to guide a time immediately in your calendar.
However even then, scheduling hyperlinks have change into so ubiquitous that an unwritten taboo has developed. Prefer it or not, some folks take offense to receiving a generic reserving hyperlink.
So if you wish to impress your visitors (and keep away from offense), get within the behavior of personalizing your scheduling hyperlinks.
With a scheduling device like SavvyCal, you possibly can generate personalised scheduling hyperlinks for every visitor with only a few clicks.
You possibly can prefill your visitor’s title and e mail tackle so that each one it takes is 2 clicks to guide a time with you.
For instance, you possibly can arrange a personalised hyperlink along with your visitor that exhibits their avatar, their title within the assembly title, and even their title within the scheduling hyperlink.
If I needed to file with Derrick, I may ship him the hyperlink savvycal.com/corey/derrick and that means he is aware of it’s only for him.
Now, all he has to do when visiting the scheduling hyperlink is to overlay his calendar to seek out mutual availability after which choose a slot that works finest for his schedule.
4. Create a visitor web page in your podcast web site
You wish to make the visitor expertise as seamless as attainable. A visitor ought to by no means really feel confused. In the event that they do, it’s your fault.
One method to take your visitor reserving course of from a Motel 6 expertise to a Ritz Carlton expertise is to supply a “Visitor Web page” with important particulars, reminiscent of contact and recording info.
Right here’s an instance of how podcaster David Perell supplies all probably the most important info to his visitors pre-recording.
This fashion, his visitors have every little thing they want earlier than going stay.
Some scheduling instruments like SavvyCal even can help you mechanically ship visitors to a visitor web page after reserving a recording time.
5. Streamline manufacturing follow-up
In case your visitor has recorded any audio regionally on their finish, do them a favor by offering a hyperlink to your Google Drive or Dropbox to allow them to add it with none issues.
Audio information are massive and never everybody has a great cloud storage resolution. Asking your visitor to ship you their Drive or Dropbox hyperlink isn’t unhealthy by any means, however it may be inconvenient. Make it straightforward on them and supply a simple means for them to add on to you.
When you’ve scheduled the episode to publish, ship your visitor a fast notice about which day they will count on it to go stay. This fashion, once you ship one other message day-of with shareable hyperlinks, they’re more likely to amplify it and enable you to develop your viewers.
Recap: In terms of podcast visitors, good impressions final!
If you wish to stand out and make an awesome impression along with your podcast visitors:
- Do intensive analysis
- Ship a prep e mail
- Personalize the scheduling hyperlink
- Create a visitor web page
- Streamline manufacturing comply with up
Do these 5 issues, and there’s no means your visitors received’t share your podcast, refer you to different nice visitors, or do you one other favor sooner or later.
Nonetheless ready for the proper second to start out your podcast? Seize maintain of the reins with the assistance of our full podcasting tutorial.
Concerning the Writer
Corey Haines is the founding father of Swipe Information and the advertising and marketing lead for SavvyCal. He is additionally the host of the podcasts Default Alive and Every thing Is Advertising and marketing. Beforehand he was the pinnacle of development for Baremetrics and has consulted with over a dozen SaaS startups on advertising and marketing and development.