Google Ads can seem pretty daunting at first. For inexperienced marketers or business owners, it is often quite intimidating. As Google Ads experts, we’ve been reviewing the most common or “ABCs” of Google Ads mistakes.
In case you missed our last two articles, the ABCs of Google Ads mistakes are:
- A – Automation
- B – Broad Keywords
- C – Conversion Tracking
“C” refers to your conversion tracking. Your conversion setup and tracking are critical and should form the basis for all accounts. To succeed in Google Ads, you must measure your performance.
The “B” stands for broad keywords. Understanding match types and broad keywords is crucial in managing your Google ads account. Improper use of broad keywords can waste your money on useless search terms
Now, this might seem backwards, but we’ve finally arrived at the “A” in Google Ads. The “A” in Google ads stands for “automation,” and