Facebook hopes to begin making money with WhatsApp by opening it to advertising and sales

The popular messaging app WhatsApp asked its some two billion users on Thursday to accept new terms that will allow it to share more information with its parent company Facebook and roll out advertising and e-commerce.

The update sparked criticism among users as they must accept the changes or see their access to the service—which also allows encrypted voice and video calls—cut off from February 8.

Facebook aims to monetise WhatsApp by allowing businesses to contact their clients via the platform, even sell them products directly using the service as they already do in India.

“Privacy policy and terms updates are common in the industry and we’re providing users with ample notice to review the changes, which go into effect on February 8th,” a Facebook spokesperson said.

“All users need to accept the new terms