5 Ways to Stand Out in a Saturated Market

Fit in? Or stand out? Most startups and small businesses would opt for the latter. Nonetheless, it’s notoriously tough to avoid blending into the crowd in saturated markets.

That’s not to say being distinctive is a unicorn dream. Plenty of companies have solved the riddle of how to attract attention in a crowded field. Take Amazon. It’s certainly not the first online retailer; it’s just the one that broke the mold by being totally different.

Stand Out in a Saturated Market

If you want your brand to be memorable, consider applying the following strategies to your everyday workflow. Each idea can help your organization woo attention from the competition in genuine, and often clever, ways.

1. Give away your industry knowledge.

You’re an expert in what you do. In fact, your whole team’s backed by years of expertise. Don’t hide what you know: Flaunt it, “humble brag” style.


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5 Things to Keep In Mind If You’re Planning to Sell Your SaaS Business

Software-as-a-Service (SaaS) businesses are the unsung heroes of the Coronavirus pandemic. They’ve kept us connected both to our colleagues in the workplace and to our loved ones. SaaS has been essential in allowing health organizations to provide remote care while also offering advanced cybersecurity to protect the data that really matters. They’ve kept us entertained; helped us educate ourselves; and provided mental health assistance in a time when many of us desperately needed it.

If nothing else, COVID-19 has driven home how fundamentally important SaaS has become to our society. People have taken notice. I fully expect that as we move forward, the market for SaaS apps will thrive, and the value of quality apps will see an upturn. If you’re planning to leverage this fact and sell your SaaS business, here are a few things you should keep in mind. 

1. Compile Excellent Documentation Before Going to Market


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4 Differentiation Strategies to Make You Stand Out From Your Competitors

Part of operating a successful business is finding ways to differentiate your business. Within each industry, there are a lot of differentiation strategies to help you stand out from the competition. In fact, figuring out a way to differentiate your business from the competition can help a company increase performance and sales. Here are four differentiation strategies to consider.

Superior Customer Service

One of the ways businesses can differentiate themselves among their competition is by providing a superior level of customer service. Lots of businesses have a tough time handling questions about their platform or orders, and keeping the customer informed. Providing superior customer service allows customer to stay updated throughout the processing and delivery of their order; this can help reassure them when any problems arise.

Within the customer service area, there is also the dilemma of dissatisfied customers, and dealing with returns or refunds. Keeping customers happy,

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13 Strategies for a Successful Microinfluencer Partnership

Influencer marketing is one of the best new ways to reach out to social media audiences. Influencers thrive on building relationships between themselves and their audiences, which makes them ideal partners for brands looking to reach the same market. Microinfluencers, by definition, have fewer followers, but often have an even more close-knit community. In many cases, this closer relationship allows for greater trust when it comes to marketing products. When dealing with microinfluencers, then, businesses need to understand what will make this particular relationship work well for both parties. To help, we asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following:

“What’s the best strategy for partnering with a microinfluencer and making sure the relationship goes as expected or that shared goals are met? Why?”

Here’s what YEC community members had to say.

1. Do Your Research

“Do your research and pay close attention to whether or not the

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