Looking for CRM business automation you can set from a mobile device? Then Easy Automations, the new updated tool from Keap, may be for you. The pre-built and customized templates can be turned on simply by pushing a button.

Small Business Trends recently spoke with Ernest Saco, Sr. Product Manager and People Leader at Keap, about the new updates.

“These are easy to use automations that can save you time by automating repetitive tasks in just minutes,” he said.

The updates cover a lot of ground the average pressed-for-time business owner will want to know about. Not only that, they’re fast. It takes less than three minutes to automate items like scheduling.



Keap Easy Automations

These updates are also designed to move leads through the sales funnel quickly with user friendly drop down menus.

Saco says many businesses understand the benefits of automation but they run into a

Improving your marketing doesn’t necessarily require a complete overhaul. Sometimes, small shifts are enough to make a major impact. Some of these changes can come in unexpected places. Here are some suggestions from members of the online small business community.



Use These Metrics to Evaluate Content Marketing Success

Measuring content marketing success can help you determine which tactics are most effective. So how do you determine what’s working and what isn’t? This Content Marketing Institute post by Ann Gynn includes several metrics for marketers to consider.

Own Your Marketing Strategy

If you want to tailor your marketing to your business, it helps to have a dedicated team. But some businesses opt instead to go outside or “rent” their marketing. In this Duct Tape Marketing post, John Jantsch discusses the idea of owning your strategies vs. renting them.

Get More Instagram Followers Organically

Instagram can be a powerful tool for marketing