Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 

60% say that content marketing is very or extremely important to their overall business strategy. 



How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization. 

 If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

Optimize Your Blog for SEO

You’ve set up your blog and you’re posting regularly, but

Roughly 80% of small businesses survive the first year in business, according to the Small Business Administration. This may be surprising as much of the rhetoric surrounding small business focuses on getting to the one-year mark, rather than past it. However, that percentage falls swiftly after the first year. Just under half of all small businesses make it to the five-year mark, and only one in three small companies last a decade. 

According to a recent article from Forbes, two of the most common reasons that small businesses fail are lack of funds and intense competition. Small businesses must be competitive, while remaining financially conservative – and there are many ways to do that without spending a dime. With a focused strategy and clever thinking, many businesses can ensure that they’ll celebrate their ten-year anniversary.

1. Amp Up Marketing

Marketing is a crucial part of making a small business be

At Xero, we ‘re passionate about empowering Kiwi businesses to grow and enabling business owners to unleash their full potential. We are proud to offer support, sponsorship and sponsorships for programmes that enable small businesses, bookkeepers and accountants to thrive. 

We offered business owners the opportunity to win one of three scholarships to take part in the Owner Manager Programme run by The Icehouse. 

The Owner Manager Programme consists of five 3-day sessions that are held over the course of five months. It is here where the winners of these scholarships will develop the ability to drive momentum and deliver better results for themselves and their business. 

The programme is geared towards owner-managers with more than 15 full-time employees and at least $3 million in revenue. Attendees will gain a better understanding of what drives business growth as well as learn the skills and techniques needed to carry out their