Kristen Buttress started up her ice cream business, Kristen’s Kick Ass Ice Cream, with a mission to be the little community scoop shop where everyone feels welcome. The brand has stores in Noordhoek, Constantia (near Cape Town) and a tropical outpost on the island of Mauritius.

When COVID-19 hit, she had to adapt the business to changing consumer behaviour by building a solid online presence and introducing home delivery services. We spoke to her as part of our annual State of South African small business report – and here’s what Kristen told us… 

How are you finding the impact of COVID-19 on your business and the industry as a whole?

I have been lucky in that both of my shop locations are in open air destinations, so thankfully my foot traffic has not changed much with customers wanting to be out but with the safety of space and fresh

This week we’re launching our annual State of South African small business report. It focuses on the trends set to shape small business recovery and how technology will be key to driving growth in the future.

2020 has been a year like no other and it’s been a particularly tough time for small businesses. We spoke to a number of business owners as we were putting the report together about how they’ve been adapting. This period has revealed a radical new approach to work and to running businesses, proving that we can always find ways to adapt to any situation we face. 

One organisation we spoke to was the Two Oceans Aquarium Education Foundation. Pivoting to go digital during lockdown meant they could still educate and inspire children in South Africa and further afield. 

Here’s more from their Chief Executive Officer, Maryke Musson… 

What does your organisation aim

The posts in this series have been drawn from Xero’s Stronger and smarter: a small business handbook. Designed to help small businesses determine which steps to take next, this practical guide uncovers the 10 trends shaping the future – so you can come back stronger and smarter than ever.

Melbourne-based boutique gifting company Bindle grew from being a small, home-based business to a thriving enterprise thanks to a key point of difference: it only sells products grown, made and sourced in Australia. With an expanding contingent of consumers now keen to buy local, Bindle is poised to provide them with exactly what they are looking for.

Catherine Blackford knew her business was more than a side hustle when she found herself catching a Maxi Taxi to the post office to ship orders before heading to her day job as an analyst at the Parliament of Victoria.

“Bindle started as