Times have changed, and your digital presence is arguably more important than your physical store these days. There aren’t the same limitations for online sales as there are with brick and mortar stores, and even small ecommerce businesses can quickly be catapulted to the international stage.
Making your digital presence strong is of the utmost importance, and positive online reviews are one of the most surefire ways to boost your business’s value in the eyes of new consumers.
Aggregating Customer Reviews
Northwestern University’s Spiegel Research Center has found that aggregating customer reviews next to online product listings boosts sales conversion rates across the board. Interestingly, while products with lower prices saw a conversion rate boost of 190%, which is impressive enough, in the case of higher-priced items, researchers observed a jaw-dropping 380% conversion rate boost.
There’s arguably no other aspect of ecommerce with such a direct positive correlation to