Most business owners start their businesses with dreams of becoming financially independent, spending lots of free time on tropical islands, and being their own boss. However, unexpected business problems and fierce competition are challenges that must be overcome to make your dreams a reality. But how do you successfully dominate the competition and achieve the results necessary to live the life you’ve dreamed of?

Sure, you have a great team, and you work hard—but so does the competition. Yes, you have great ideas—wonderful, so do most of your competitors. To truly dominate the competition, you want to put distance between you and them, with you firmly in the lead. Here’s your three-step guide to do just that.

Step 1. Take Stock of Your Business

The first step to dominate the competition is to do an analysis of your business, your competition, your budget and potential opportunities.

Your Target Market

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As a business owner, there are few things more unsettling than a high churn rate. Growth represents one of the most important metrics when it comes to success in business. So losing customers at a high rate is never something you want your company to be known for. That’s why customer retention is such a vital strategy to employ.

While acquiring customers was traditionally the primary means by which businesses sought success, the tides have changed in recent years. Retention marketing becoming the go-to strategy in most industries. Seeking to retain customers, rather than exclusively acquire them, has been shown to be more affordable and more lucrative. And it’s generally a more effective means of building a solid customer base.

So how can you go about retaining customers and lowering your high churn rate? Take a look at a few strategies below to revamp your strategy when it comes to

Every business owner loves when the economy is thriving because they are more likely to perform better. As long as the business model is relatively healthy, the opportunity for success in every business is limitless. Unfortunately, downturns in the economy happen every so often and businesses must be prepared to weather the storm otherwise everything could be lost. Regardless of which industry you are in, every business is affected when an economic downturn occurs. Luckily, there are certain things every business owner can do to mitigate economic risks and keep the business open or even thriving during uncertain times.

1. Create Digital Products/Services

It’s no secret the digital economy is thriving and is going to do so for the foreseeable future. By moving products online, your business is much more likely to succeed because you aren’t limited to local customers. Take for an example a business that sells handcrafted wooden

According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. This means businesses stand to lose potentially 98% of their sales leads if they do not follow up.

The success of any sales rests on how well we seal deals. Success in sales means increasing the number of signups with both new and old customers thus positively affecting the business’ bottom line. The key to this is a strong follow-up plan to get prospects on board. 

As the number of follow up on sales leads increase, so do the chances of a successful sale according to IRC Sales Solution. As such, only 3% of prospects will sign up on the second contact and 5% will say yes on the third try. Surprisingly enough, 80% will buy-in into the sales pitch after the fifth or twelfth contact. This highlights the importance of f

Two things – email and direct mail – often get deleted or trashed without being opened. In fact, stats bear that out. The average “open” rate for those is barely above 20%.

Rick Elmore was in a college marketing class listening to a professor relate those facts. He has always remembered what the professor said.

“You know, what really works is a handwritten note,” the professor said. “But who has time?”

Flash forward a few years. Elmore is CEO of Simply Noted, a company he founded.

Simply Noted is an automated handwritten letter company. Through the company’s advanced technology, it is easy for anyone to create simple, scalable, powerful, and meaningful real pen-written communication.

Simply Noted combines technology with a personal touch, putting real pen and ink to paper to create beautifully crafted products for every occasion.



5 Reasons to Write Handwritten Notes to Clients

You should send a handwritten

The stringent measures implemented to contain the Coronavirus pandemic has affected many businesses. Startups are the worst hit because they lack the coping mechanism established businesses have. As the situation worsens, consumers are increasingly losing confidence, and sales are declining steadily. As an entrepreneur, your business can only survive if you strategically adapt to the new normal. If you are feeling the impact of the pandemic, here actions you can take to help your startup survive hard economic times.

1. Evaluate Your Marketing Strategy

During hard times, small businesses are prone to cut down marketing costs to reduce business expenses. But this is a wrong move. This is the time you need to market more and let your potential customers know that you are still open for business. So set a budget for marketing.

Consumers’ buying behaviors are changing, and your business must put this into consideration. Ensure you are