Sometimes surveys and second hand research are not enough to understand what’s going on in people’s minds. That’s when you need to get a group of target customers in a room to hold a focus group. But to the uninitiated, doing this could seem more challenging than it is. In this article we look at what a focus group is, consider its pros and cons and look at the challenges you will face.



What is a Focus Group?

A focus group is a marketing research method involving a small group of diverse people tasked with experiencing and discussing a particular product, service or subject. The reactions of the focus group participants form qualitative data that can be analyzed and extrapolated to predict how said product or service may be perceived by the larger population.

When to Use Focus Groups

The best time to use focus groups is when

By Monica Eaton-Cardone

It’s hard to look past the overwhelming heartbreak and loss surrounding us during an ongoing, worldwide pandemic. But, as discussions continue regarding when to reopen the country, many are starting to see signs on the horizon of a return to a semblance of normalcy.

Businesses across the country have pivoted and readjusted their internal operations in response to the changing landscape. As some states and counties begin the arduous task of reopening, it’s important that we examine how COVID-19 impacted us, and what we can learn from the last few months.

With that in mind, here are six business lessons that we can learn from the COVID-19 pandemic.

1. Preparation is Key

You can’t prepare for every possible situation in the business world. However, a strong business continuity plan will mitigate the worst effects of a crisis. To be effective, that plan should be based around three

Building a strong brand requires businesses to use lots of different outlets and strategies. Your brand should be consistent across your website, social media, online content, and more. So if you want to create a stronger brand image, check out the tips below from members of the online small business community.



Learn How to Brand Build with Web Design

Your website can be a huge part of your brand. So if you don’t have a strong design that’s communicated online, check out the insights in this DIY Marketers post by Alma Causey to learn how you can build a better brand.

Highlight Your Competitive Clout

When positioning a brand to potential customers, you need to show them how you stand out from your competitors. There are several strategies for doing this, as Martin Zwilling of Startup Professionals goes over in this blog post.

Boost Your Instagram Marketing Efforts

Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. That sometimes means, with such limited resources, that that same small company may not be able to have a dedicated full-time marketing person to help them reach their full potential as a brand. That’s why we asked members of Young Entrepreneur Council (YEC)  the following question:

“When you have a small team, you may be limited in the amount of work you can put out. What’s one strategy you have for expanding marketing efforts with limited resources and a small number of employees?”

Marketing with Limited Resources

Here’s what YEC community members had to say:



1. Create a Culture That Encourages Referrals

“Create a culture worth talking about. The best referrals come from people you know. Who should know you better than your own employees? Ensure they love the work they

By Emily Schroer

It goes without saying that COVID-19 has taken a massive toll on our local economies. With over 100,000 small businesses having closed permanently due to the pandemic, local businesses need our help now more than ever.

Looking for ways to support your favorite local business (besides ordering their takeout 7 days a week)? Here are five seriously impactful things you can do online to give them a helping hand.

Trust us when we say: they’ll thank you for it.

1. Leave an Effective Google Review

Fact: 63.6% of consumers visit Google to check for reviews of a business.

Of all the review platforms out there, Google reviews are perhaps the most critical to local businesses’ success. And while business owners are always grateful for stars – as nearly half of consumers won’t use a business with less than 4 stars –  adding a personal account can

There are several reasons why survey questions are important to marketing research. They can:

  • Give your business a good idea about who your target market is
  • Supply a clear answer of how well your branding is working
  • Help to grow sales by boosting foot and online traffic.

Keeon Yazdani, Chief Marketing Officer WE R CBD, supplies some other advantages.

“Surveys are extremely important to market research,” Yazdani writes. “That’s because they allow a business to receive feedback on how consumers feel about their products and customer service. Product feedback gathered from customer surveys can help a business make the adjustments needed to improve their products.”

This article will cover the different survey question types and when to use each. It will also cover what you’ll need to avoid when putting together survey questions. Finally, the last section will supply answers to the most frequently asked questions.