One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren’t bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.

By limiting the data you collect to just the most pertinent pieces, you will still be able to extract useful knowledge about clients while also earning their trust. To help businesses wondering what kind of data to collect, we asked 13 professionals from Young Entrepreneur Council (YEC) the following question:

“Getting to know your customers is wildly useful in better meeting their needs. What would you say is one of the best pieces of consumer data to collect from your customers, and why is it so valuable?”