Sometimes surveys and second hand research are not enough to understand what’s going on in people’s minds. That’s when you need to get a group of target customers in a room to hold a focus group. But to the uninitiated, doing this could seem more challenging than it is. In this article we look at what a focus group is, consider its pros and cons and look at the challenges you will face.

What is a Focus Group?

A focus group is a marketing research method involving a small group of diverse people tasked with experiencing and discussing a particular product, service or subject. The reactions of the focus group participants form qualitative data that can be analyzed and extrapolated to predict how said product or service may be perceived by the larger population.

When to Use Focus Groups

The best time to use focus groups is when

By Monica Eaton-Cardone

It’s hard to look past the overwhelming heartbreak and loss surrounding us during an ongoing, worldwide pandemic. But, as discussions continue regarding when to reopen the country, many are starting to see signs on the horizon of a return to a semblance of normalcy.

Businesses across the country have pivoted and readjusted their internal operations in response to the changing landscape. As some states and counties begin the arduous task of reopening, it’s important that we examine how COVID-19 impacted us, and what we can learn from the last few months.

With that in mind, here are six business lessons that we can learn from the COVID-19 pandemic.

1. Preparation is Key

You can’t prepare for every possible situation in the business world. However, a strong business continuity plan will mitigate the worst effects of a crisis. To be effective, that plan should be based around three