Employees who work on small teams may need to play multiple roles to ensure everything runs smoothly. That sometimes means, with such limited resources, that that same small company may not be able to have a dedicated full-time marketing person to help them reach their full potential as a brand. That’s why we asked members of Young Entrepreneur Council (YEC)  the following question:

“When you have a small team, you may be limited in the amount of work you can put out. What’s one strategy you have for expanding marketing efforts with limited resources and a small number of employees?”

Marketing with Limited Resources

Here’s what YEC community members had to say:



1. Create a Culture That Encourages Referrals

“Create a culture worth talking about. The best referrals come from people you know. Who should know you better than your own employees? Ensure they love the work they