Automation is making a huge impact on small businesses and the workforce as a whole. But salespeople aren’t generally concerned about losing jobs to automation.

A recent report on the state of retail sales from Raydiant, a digital signage platform for businesses, found that only 12% of retail sales professionals believe that their jobs will be taken by robots in the coming years. In fact, only 13% of the workers who are still employed are currently worried about their job security as their employers emerge from COVID-19 shutdowns.

Salesperson Jobs Automation – Raydiant Survey

Basically, these numbers indicate the importance of sales associates in a retail environment. Regardless of the economy and the technology available, a human touch is generally still preferred when attempting to close sales with customers in person. Even if automation is employed in other areas, sales associates believe they will still be needed to make

By Hiral Atha

The Coronavirus pandemic has posed unprecedented challenges to small businesses across the world.  Storefronts are shutting down at an alarming rate, and those still standing are facing a customer drought.  Even after the shutdowns are lifted, customers are very likely to refrain from stepping out in public and favor online shopping as often as they can.

So that’s where you go! Take your business where the customers are. Go online.

However, for businesses that have traditionally relied on footfall and in-person interaction for so long, the transition from offline to online isn’t an easy one. You could be overwhelmed by information, wondering where to start and struggling with too many questions. Today, this post will help you answer those questions and give you a structured guide to taking your offline business online.

First Steps: Head to Social Media

Taking your first step towards digital transformation can be

These are strange, challenging times for businesses. The past few months have put a financial strain on them – from the loss of clients and revenues to furloughing staff – which further resulted in halting expansion plans, investments, and even marketing spends.

Digital agencies have also been affected by the COVID-19 pandemic. According to a recent study by Uplers, 66% of agencies experienced a decrease in overall revenue, while 47% experienced a decline in marketing leads.



Lead Generation Hacks

But rather than focusing on the adverse effects, it is crucial to think creatively and identify ways to generate more leads for the business. Here are five lead generation strategies that agencies must implement pronto:

1. Referral program

Referrals are a useful asset for any brand. They not only pique people’s interest but also get them talking. Since you have clients who love your services, get them to

By Beth Worthy

Businesses often need their content translated to other languages for various reasons. For example, a law firm may need a partnership contract to be translated or companies entering new markets may need translations of their marketing content to increase their brand awareness among their new audiences.

Regardless of why you need your content translated, it pays to do your research well before selecting a translation company. Hire a translation company without doing any research, and you may end up with embarrassing translation goofs that can severely damage your brand.

Here are 15 questions you should ask before hiring a translation company.

1. What is your area of specialization?

Every industry has its own jargon, which may not mean the same thing in layman’s language. For example, industries such as medical, legal, manufacturing, and finance are filled with industry specific terminology.

Find out whether the translation company is

One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren’t bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.

By limiting the data you collect to just the most pertinent pieces, you will still be able to extract useful knowledge about clients while also earning their trust. To help businesses wondering what kind of data to collect, we asked 13 professionals from Young Entrepreneur Council (YEC) the following question:

“Getting to know your customers is wildly useful in better meeting their needs. What would you say is one of the best pieces of consumer data to collect from your customers, and why is it so valuable?”

By Jeanae DuBois

A recent Commerce Department report shows that retailers lost more than 16 percent of their revenue from the month prior to shelter-in-place, which is the worst metric reported since 1992. This crisis will change consumer behavior, and business as usual will not be enough to meet their needs following the pandemic.

Though COVID-19 has spread throughout every industry, small- and medium-sized businesses (SMBs) need to start thinking now about what happens after the pandemic. 

Embrace Technology

For SMBs who are looking to remain profitable, technology that seems like an investment during a chaotic time can actually be a savior. SMBs that have delayed integrating technology are starting to show their service gaps as safety restrictions make in-person/traditional business impossible. SMBs should be looking for ways to better understand their customers. Investing in anything to improve your mobile applications, create user-friendly websites or implement customer relationship management