Month: July 2020

Automation is making a huge impact on small businesses and the workforce as a whole. But salespeople aren’t generally concerned about losing jobs to automation.

A recent report on the state of retail sales from Raydiant, a digital signage platform for businesses, found that only 12% of retail sales professionals believe that their jobs will be taken by robots in the coming years. In fact, only 13% of the workers who are still employed are currently worried about their job security as their employers emerge from COVID-19 shutdowns.

Salesperson Jobs Automation – Raydiant Survey

Basically, these numbers indicate the importance of sales associates in a retail environment. Regardless of the economy and the technology available, a human touch is generally still preferred when attempting to close sales with customers in person. Even if automation is employed in other areas, sales associates believe they will still be needed to make

These are strange, challenging times for businesses. The past few months have put a financial strain on them – from the loss of clients and revenues to furloughing staff – which further resulted in halting expansion plans, investments, and even marketing spends.

Digital agencies have also been affected by the COVID-19 pandemic. According to a recent study by Uplers, 66% of agencies experienced a decrease in overall revenue, while 47% experienced a decline in marketing leads.

Lead Generation Hacks

But rather than focusing on the adverse effects, it is crucial to think creatively and identify ways to generate more leads for the business. Here are five lead generation strategies that agencies must implement pronto:

1. Referral program

Referrals are a useful asset for any brand. They not only pique people’s interest but also get them talking. Since you have clients who love your services, get them to

One of the most significant elements in helping a business get to know its customers is their data. Over recent years, consumers have started to take notice of how businesses use their data. While many aren’t bothered, a few are against a company getting its hands on their information. As a result, they are averse to sharing access to their data.

By limiting the data you collect to just the most pertinent pieces, you will still be able to extract useful knowledge about clients while also earning their trust. To help businesses wondering what kind of data to collect, we asked 13 professionals from Young Entrepreneur Council (YEC) the following question:

“Getting to know your customers is wildly useful in better meeting their needs. What would you say is one of the best pieces of consumer data to collect from your customers, and why is it so valuable?”