Marketing a business requires several tools and platforms. From Facebook to blogging, understanding the options available and their features can go a long way. Here are some tips from members of the online small business community to help you make sense of these popular marketing channels.

Create an Effective Facebook Content Calendar

If you want to make the most of your Facebook marketing strategy, you need to post regularly. But coming up with enough content can be tricky. In this Social Media Today post, Andrew Hutchinson outlines Facebook’s guidelines for creating your very own content calendar.

Learn About Google’s Latest Update

Google is constantly updating its technology to provide more relevant search results to users. This means that businesses that want to improve their SEO need to learn about new updates so they can tailor their strategies. Neil Patel elaborates on the latest update in this blog post.