Focus groups are useful for businesses that want to learn more about their customers or a potential target audience. They allow you to gather insights and engage in interactive conversations that can shape your business decisions.

So what are focus groups, exactly? Generally, it’s a guided discussion with a representative group of consumers about a new product, initiative, or marketing campaign. You ask questions and facilitate a dialogue among your target market to learn about their opinions and then use those insights to shape your campaigns or launches going forward.

Once you’ve decided that your small business needs to hold focus groups, you need to figure out how to get it done. Here’s how to run a focus group.

How to Run a Focus Group

Not all focus groups are the same. But there is a general list of steps that can help guide your journey

Surveys can be an effective research tool for small businesses. You can use them to collect feedback from customers, learn about the needs and wants of your target audience, or even learn how your employees view your company’s operations.

However, it’s not as simple as just throwing a few basic questions at your customers or team members. Using survey best practices can help you ultimately gather more responses, more accurate results, and clearer data that point your business in the right direction.

Survey Best Practices

A carefully planned survey design can help you get better results from your market research initiatives. Most small businesses should complete surveys regularly, including sending out questions to customers after purchases, researching markets before introducing new products or services, and making sure employees are happy with their current working conditions. Before you start crafting your questions, here are some best practices to keep in

By David Smith

The coronavirus disease outbreak in the world severely damaged many industries, especially the healthcare and economic sectors. Hospitals and other healthcare facilities suffered from increased COVID-19-positive cases that led to the scarcity of healthcare equipment and materials. Businesses, large and small, began to put their operations on hold or started to close because of the considerable reduction of clients. In order to keep our businesses afloat, and possibly even growing, we need to understand coronavirus psychology. 

If 2020 becomes the year for COVID-19 pandemic, what will the future be for small businesses that play an important role in the world’s economy? How will they keep going to survive the year and make it to next year? Let us discuss these points in detail to understand better how coronavirus psychology may affect consumers and how small businesses can grow despite the pandemic. 

What Are the Psychological Effects of


Email is an essential way of communicating in sales. But far too often, sales professionals focus solely on the initial pitch and neglect the customer follow up. Getting back in touch with prospects ultimately helps businesses close more sales. So creating a few solid templates for sales follow up emails can help your team communicate consistently and make more sales over the long run.

If you’re ready to improve your sales efficiency by following up email communications, use these email templates as a starting point to create your own.

Templates for Sales Follow Up Emails

Your sales follow up emails should always be tailored to each prospect and the situation surrounding your prior communications. These templates can help you get started, but be sure to change around some of the wording and personalize them for the best sales results.

Following Up to Say Thank You

Saying “thank

Revuze has launched a new tool that allows businesses to map and analyze customers’ experience reviews to help boost brand image. The tool uses Artificial Intelligence (AI) that automates semantic text analysis. It segments the data based on relevance to help better inform business decisions on products and brands.

Revuze Customer Insights

With this tool, businesses can optimize their messaging on their web pages and digital outreach campaigns by aligning content with the customers’ language and perceptions. The solution works across industries by helping businesses glean valuable insights into user experiences and customer satisfaction.

At the basic level, these insights will help you identify effective marketing content, increase sales and revenues and improve brand loyalty. At a higher level it will help you make product improvements; identify customer pain points; improve your rankings in search engines; and overall improve your Return on Investments (ROI) through better customer experience.

By Simon Choi

As a small business owner, you are probably going through a lot of change right now. Your business will suffer if you and your employees are unable to adapt to change. Technology for example, has played a huge influence on how we work as well as satisfy customers.

Adaptability relates to an individual’s ability and willingness to respond to change. It is more important than ever in business to develop good soft skills and character traits in employees rather than only technical skills. This will enable the small business to better handle change and continue to grow.

So here are three vital soft skills to adapt to change effectively.

Problem Solving

Problem solving is an aspect of cognitive ability. All employees must be able to solve problems daily especially in a small business. For example, customer issues are presented to employees and must be resolved effectively.