Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers.

E-mail is most widely used as a prospect conversion and customer retention. E-mail can particularly be an effective push for your online communications outreach. It comes in handy for customer retention as it can help in targeted email campaigns where your message can be pushed out to customers to inform and remind. As a two-way form of communication, it is valuable to gather feedback and prompt actions from your audience.

Projections indicate that by 2023 the number of daily global email users will jump to 347.3 billion and there will be 4.371 billion email users. Current trends point email accounts are

Creating and optimizing a Google Ads account is both an art and a science. Each marketer has their own style and techniques when it comes to setting up, managing and optimizing their account. However, there are a few fundamental components of a Google Ads account that if you get them wrong, will result in failure and a wasted marketing budget. Think of these as the ABC’s of a Google Ad account.



Google Ads Mistakes

The ABC’s are so fundamental that they are easy for anyone to understand and verify, regardless of your level of experience with Google Ads. At the same time, getting even just one of these essential components wrong is a sure indication of poor account management and will probably reveal dozens of other problems.

When it comes to Google Ads, the ABC’s stand for:

  • A – Automation
  • B – Broad Keywords
  • C – Conversion Tracking

What keeps you up at night? Is lack of sales a problem? Are customer service issues and bad reviews causing headaches?  Do you feel like it takes too much time and effort to get daily administrative tasks done?

If so, you are not alone. Small businesses all over face challenges.  But it’s possible that while you may see problems all around you, you may be deluding yourself.

The real problems with your business may not be what you think they are.

Sales and Marketing Ranks High – No Surprise

In a recent BizSugar survey, sales and marketing rank as the biggest problems for small businesses.

These results are not surprising to Ivana Taylor of DIYMarketers, who developed the survey for BizSugar. She says small businesses responding to the survey  — and in fact many small businesses — only think sales and marketing represent their greatest challenges. 

Having a clearly defined sales process for your business is as important as having the right product or service.  It’s a template that defines your sales cycle.

Put another way, it’s a roadmap to sales that turns prospects and potential customers into loyal clients. Success here involves putting solid information together.

It usually involves several steps. Here’s what small businesses who have sales reps and sales teams need to know to enjoy repeat business and profits.



What is a Sales Process?

A sales process is a set of steps you can repeat to close a deal and turn a potential customer into a buying one. It’s a series of stages that create what’s often called the sale cycle. There are generally 7 that should be followed in order.

What are the Benefits of a Sales Process?

There are many advantages to a well-defined sales process. First off, it

Closing a deal is a skill. And just like any other skill, it requires training and practice in order to excel. One of the best ways for people to learn how to be great sales reps is by looking at great sales pitch examples. When you see or read an impactful sales or marketing pitch, you can take away lessons and use similar points when crafting your own persuasive presentations.

Whether you’re currently crafting a big sales pitch or just want to learn how to be a better sales pitcher in general, read on for tips and examples of successful sales pitches from other entrepreneurs that may be helpful when crafting your next big presentation.



What is a Sales Pitch?

A sales pitch is a presentation designed to convince someone to purchase a product or service. A similar concept can also be used to convince investors or partners to

Today, people’s attention spans are shorter than ever. So when you’re introducing your business to a new potential client or partner, you may only have about 30 seconds to share your genius before they start to lose focus. Whether you’re at a local networking event, industry trade show, or just meeting new contacts around town, a quick, concise speech is key. So knowing how to write an elevator pitch can allow you to grab people’s interest in the limited time available.

If you’re ready to learn the art of the elevator pitch, here are some details you should know.



What is an Elevator Pitch?

An elevator pitch is essentially a very short synopsis of your business and what you can offer. It is so named because it’s designed to get a point across in just a short elevator ride. Usually, these pitches include a short description of a person,