A price strategy is every bit as important as what you’ve got to sell. After all, they dictate what you will charge for the goods and services you have on the market. In the end, getting these pricing strategies right is a bit of a balancing act. You’ll need to find that sweet spot between market demand and maximum profits.

Here’s what you will need to consider to put together a good strategic pricing model.

What is Pricing?

Pricing is what you decide to charge for what you’re selling. Sounds easy but there is a little more to it than meets the eye. Any small business that wants to get this right needs to have a plan. Remember, finding the sweet spot is about a lot more than just finding out what customers are willing to pay at any given time. Good pricing strategies are sustainable and flexible.