Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market — if they’re used the right way.

Traditional Local Ad Campaign Tips

To help with your next traditional media campaign, we asked members of Young Entrepreneur Council (YEC) the following question:

“What is an important thing to remember when planning a radio, TV or newspaper ad specifically for your local market? Why should business leaders keep this element in mind?”

Here’s what YEC community members had to say:



1. Know Your Audience

“First, know your audience and prepare a script by keeping in mind the kind of audience you are reaching. Knowing your audience is the most important because this will determine the kind of topics, themes and