Have you ever seen an article shared on your news feed, only to scroll a little further down to notice it was shared by someone else as well? This is a common occurrence; the best articles on the web tend to attract a lot of attention, earn a ton of shares, and get seen by even more people.

When all’s said and done, a single article might get thousands of shares, and be seen by millions of people—all with a humble origin on some random publication site.

So what is it that makes a piece of content shareable, and why is that shareability so powerful?

The Benefits of “Shareability”

First, let’s recap some of the best benefits of having a shareable article:

  • Exposure. One of the most obvious benefits is increased exposure for your brand (and your specific pieces of content). Let’s say your work is shared by