Creating and optimizing a Google Ads account is both an art and a science. Each marketer has their own style and techniques when it comes to setting up, managing and optimizing their account. However, there are a few fundamental components of a Google Ads account that if you get them wrong, will result in failure and a wasted marketing budget. Think of these as the ABC’s of a Google Ad account.

Google Ads Mistakes

The ABC’s are so fundamental that they are easy for anyone to understand and verify, regardless of your level of experience with Google Ads. At the same time, getting even just one of these essential components wrong is a sure indication of poor account management and will probably reveal dozens of other problems.

When it comes to Google Ads, the ABC’s stand for:

  • A – Automation
  • B – Broad Keywords
  • C – Conversion Tracking