Having a clearly defined sales process for your business is as important as having the right product or service.  It’s a template that defines your sales cycle.

Put another way, it’s a roadmap to sales that turns prospects and potential customers into loyal clients. Success here involves putting solid information together.

It usually involves several steps. Here’s what small businesses who have sales reps and sales teams need to know to enjoy repeat business and profits.

What is a Sales Process?

A sales process is a set of steps you can repeat to close a deal and turn a potential customer into a buying one. It’s a series of stages that create what’s often called the sale cycle. There are generally 7 that should be followed in order.

What are the Benefits of a Sales Process?

There are many advantages to a well-defined sales process. First off, it