Today, people’s attention spans are shorter than ever. So when you’re introducing your business to a new potential client or partner, you may only have about 30 seconds to share your genius before they start to lose focus. Whether you’re at a local networking event, industry trade show, or just meeting new contacts around town, a quick, concise speech is key. So knowing how to write an elevator pitch can allow you to grab people’s interest in the limited time available.

If you’re ready to learn the art of the elevator pitch, here are some details you should know.

What is an Elevator Pitch?

An elevator pitch is essentially a very short synopsis of your business and what you can offer. It is so named because it’s designed to get a point across in just a short elevator ride. Usually, these pitches include a short description of a person,