The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the visual information generated by your brand even more effective? Some visual storytelling tips will help you with this.



Visual Storytelling Tips

Let’s take a dive into these 6 simple visual storytelling tips:

1. Choose your Goal and Metrics

Aimless marketing leads only to budget losses. So don’t let your storytelling-based content be commercially aimless.

Storytelling can be integrated into any level of your marketing strategy, including a single ad, a marketing campaign, the tone of voice for social networks, and general brand narration.

If visual storytelling is a new tool for you, start on a small scale. For example, use visual storytelling for advertising a new product on social networks. In this case, the goal of