Earn Customer Loyalty: Here’s How Small Businesses Do It [Infographic]

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain.

But those personal connections have to be earned over time. With each interaction, one customer at a time, small businesses must prove themselves trustworthy. That trust forms the foundation for customer loyalty.

In October 2019, we surveyed consumers to find out what they look for in the small businesses they support, as well as what business owners can do to earn their trust. Here’s what we learned about how small businesses earn customer loyalty.

Understand your customers so you can exceed their expectations

How can small businesses get their customers to love them? Here are some great insights from our research:

  • Know where your customers prefer to interact: While small businesses
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25 Ways YOU Can Help Small Businesses Right Now

Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic. Here are 25 ways you can help small businesses right now.



How to Help Small Businesses

If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you can do so.

Purchase Gift Certificates

If you can afford it, purchase gift cards from your favorite local businesses during this time. You’ll be supporting their operations when they need it most, and when businesses reopen, you’ll be able to enjoy your favorite goods and services that you’ve already paid for.

Order Takeout or Delivery

Restaurants in many states and cities are not open for dining in. However, you may still be able to get your favorite dishes delivered to your door.

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How to Create an Unforgettable Unboxing Experience for Your Customers

Search for “Unboxing” on YouTube and you will get around 90 million results. Unboxing is a thing, and this, in turn, has made packaging your second product. So, consumers now see a memorable unboxing experience as valuable.

Are you looking to provide a great unboxing experience for your products? A new infographic by 2Flow titled, ‘How to Create a Memorable Unboxing Experience’ looks to answer how you can do that.

For small businesses with online commerce, this is a great way to really differentiate your brand from the drab brown boxes of some giant online retailers. This is because the box you send to your customers is the first touchpoint. And if you do it properly, it can be a strong selling point for repeat customers. To that point, don’t forget to be creative with your packaging.



What is an Unboxing Experience?

On social media, it is the

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Tips for Consumers to Help Local Small Businesses

Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic.



How to Help Local Small Businesses

If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you can do so.

Purchase Gift Certificates

If you can afford it, purchase gift cards from your favorite local businesses during this time. You’ll be supporting their operations when they need it most, and when businesses reopen, you’ll be able to enjoy your favorite goods and services that you’ve already paid for.

Order Takeout or Delivery

Restaurants in many states and cities are not open for dining in. However, you may still be able to get your favorite dishes delivered to your door. Or you could try picking up meals from those that

Read more

How to Start Selling Gift Certificates

Gift certificates are being touted as a popular way for small businesses to continue earning revenue during the closures and social distancing procedures enacted due to the coronavirus pandemic. However, selling gift certificates can help a variety of businesses increase sales no matter the situation or time of year.



Selling Gift Certificates

If you’re interested in selling gift certificates but don’t know where to start, here’s a guide.

How to Get Gift Certificates

If you want to sell physical gift certificates for your business, you have a few main options — you can design and print them yourself using a program like Photoshop, or you can use a template from a printing service like Vistaprint and order them. Whichever route you choose, just add the essential information like what each card is redeemable for and when it can be used.

You can also get up and running

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